Lebara Audience in Germany
Lebara has an estimated audience of 512,249 people in Germany. 31.5% are female, 68.5% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Apple News, TeamViewer, Austrian Airlines, Dropbox (service), Christina Applegate.
The average Lebara fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Apple News, TeamViewer, Austrian Airlines, with strongest over-indexing on Apple News (59.51× the country average). Demographically, the Lebara audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Lebara fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 43.7 |
| Estimated audience size | 512,249 |
Audience persona
The typical Lebara fan in Germany is more male, around 43.7 years old, with strong Design Affinity tendencies and a notable affinity for Apple News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,605 | 1.13× |
| Bayern | 120,022 | 1.46× |
| Baden-Württemberg | 92,888 | 1.33× |
| Hessen | 51,940 | 1.33× |
| Niedersachsen | 45,198 | 0.91× |
| Berlin | 27,332 | 1.19× |
| Rheinland-Pfalz | 24,743 | 0.96× |
| Sachsen | 22,207 | 0.88× |
| Schleswig-Holstein | 14,874 | 0.81× |
| Brandenburg | 12,272 | 0.77× |
| Thüringen | 11,782 | 0.9× |
| Hamburg | 11,472 | 0.99× |
| Sachsen-Anhalt | 11,191 | 0.84× |
| Mecklenburg-Vorpommern | 6,523 | 0.67× |
| Saarland | 5,468 | 0.87× |
| Bremen | 4,159 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple News | 59.51× | Internet & Social Media |
| TeamViewer | 18.55× | Technology & Electronics |
| Austrian Airlines | 17.83× | Travel & Leisure |
| Dropbox (service) | 11.39× | Technology & Electronics |
| Christina Applegate | 17.57× | Movies & TV |
| Macintosh | 12.49× | Fashion & Accessoires |
| Congstar | 5.72× | Technology & Electronics |
| Bulacan | 60.32× | Travel & Leisure |
| Georgie & Mandy's First Marriage | 11.67× | Movies & TV |
| Kate Winslet | 7.03× | Movies & TV |
| Khaby Lame | 15.39× | Internet & Social Media |
| University of Michigan | 29.53× | Business & Career |
| 2-in-1 PC | 13.56× | Technology & Electronics |
| Jennifer Lawrence | 5.22× | Movies & TV |
| Smithsonian (magazine) | 25.22× | Politics & Society |
| Asmara | 27.12× | Travel & Leisure |
| EBay | 1.75× | Shopping |
| Netto Marken-Discount | 1.77× | Shopping |
| Telephone | 3.93× | Technology & Electronics |
| Sparhandy | 7.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.06 |
| Quality Awareness | PREMIUM | 1.98 |
| Need for Security | CONSERVATISM | 1.55 |
| Early Adopter Mentality | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.47 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 35.1% |
| Germany | 10.0% |
| Netherlands | 9.0% |
See Lebara audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Lebara have in Germany?
Lebara has an estimated audience of 512,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lebara fans?
31.5% of Lebara fans are female, 68.5% are male, with an average age of 43.7 years.
Which brands do Lebara fans like most?
Lebara fans show strongest brand affinity for Apple News (59.51×), TeamViewer (18.55×), and Austrian Airlines (17.83×) over the country average.
Where do Lebara fans live in Germany?
Lebara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,605), Bayern (reach 120,022), and Baden-Württemberg (reach 92,888). These three regions account for the largest share of the active audience.
What other brands do Lebara fans also like?
Beyond Lebara itself, the audience over-indexes on TeamViewer (18.55×), Austrian Airlines (17.83×), Dropbox (service) (11.39×), and Christina Applegate (17.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lebara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.