Rascasse Audience Intelligence

Khaby Lame Audience in Germany

A data profile of the people who buy, follow and care about Khaby Lame in Germany — modelled from more than twelve digital signal sources. Khaby Lame has an estimated audience of 298,358 people in Germany.

#77among Social media influencer in Germany#3694among Person in Germany#227in Internet & Social Media

The average Khaby Lame fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melanie C, Office supplies, Bonnie Tyler, with strongest over-indexing on Melanie C (24.63× the country average).

Demographically, the Khaby Lame audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Khaby Lame fan in Germany is more female, around 28.6 years old, with strong Quality Awareness tendencies and a notable affinity for Melanie C.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khaby Lame profile in Germany.

Audience size
298K
in Germany
Gender
57.4%♀
42.6% male
Age
28.6
average years
Country rank
#17407
Person in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Khaby Lame fans

57.4% are female, 42.6% are male, average age 28.6.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Khaby Lame audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age28.6
Estimated audience size298,358
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Khaby Lame audience in Germany
Age bracketShare%
16-1954%
20-2917%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Khaby Lame audience comes from Germany.

Worldwide audience distribution share by country for Khaby Lame
CountryShare
United States23.3%
Italy10.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khaby Lame audience in Germany is strongest.

Fig. 05

Top regions by affinity

Khaby Lame fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.24×
02Hessen~30K1.22×
03Hamburg~9K1.19×
04Baden-Württemberg~50K1.18×
05Nordrhein-Westfalen~80K1.16×
06Bayern~60K1.11×
07Bremen~3K1.10×
08Rheinland-Pfalz~20K1.08×
09Niedersachsen~30K0.98×
10Saarland~4K0.97×
11Schleswig-Holstein~10K0.91×
12Sachsen~10K0.86×
13Brandenburg~9K0.84×
14Thüringen~7K0.81×
15Sachsen-Anhalt~7K0.77×
16Mecklenburg-Vorpommern~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Khaby Lame, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khaby Lame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khaby Lame audience
#·InterestCategoryAffinity×
01Melanie CMusic & Radio24.63×
02Casey NeistatMovies & TV21.77×
03LebaraTechnology & Electronics15.39×
04Office suppliesBusiness & Career10.01×
05Rotten TomatoesMovies & TV9.33×
06Julia RobertsMovies & TV7.58×
07Bonnie TylerMusic & Radio7.41×
08Henry CavillMovies & TV6.54×
09Travel BloggerTravel & Leisure6.52×
10Sabrina CarpenterMusic & Radio6.17×
11Tom HardyMovies & TV5.83×
12Isabel MarantFashion & Accessoires5.67×
13Sunday BrunchKids & Family5.61×
14Robert RedfordMovies & TV5.11×
15ReggaetonMusic & Radio4.76×
16Taylor SwiftMusic & Radio3.31×
17SupermanMovies & TV2.47×
18NatureHome & Garden2.26×
19Harry PotterMovies & TV1.74×
20FamilyKids & Family1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khaby Lame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khaby Lame audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
Early Adopter MentalityPOWER1.61×
TravellingTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khaby Lame audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
CreativityOPEN0.87×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khaby Lame have in Germany?

Khaby Lame has an estimated audience of 298,358 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Khaby Lame fans?

57.4% of Khaby Lame fans are female, 42.6% are male, with an average age of 28.6 years.

03

Which brands do Khaby Lame fans like most?

Khaby Lame fans show strongest brand affinity for Melanie C (24.63×), Office supplies (10.01×), and Bonnie Tyler (7.41×) over the country average.

04

Where do Khaby Lame fans live in Germany?

Khaby Lame fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Khaby Lame fans also like?

Beyond Khaby Lame itself, the audience over-indexes on Office supplies (10.01×), Bonnie Tyler (7.41×), Julia Roberts (7.58×), and Robert Redford (5.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media influencer audiences in Germany

See Khaby Lame audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Khaby Lame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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