A data profile of the people who buy, follow and care about Khaby Lame in United States — modelled from more than twelve digital signal sources. Khaby Lame has an estimated audience of 1,297,927 people in United States.
The average Khaby Lame fan in United States is 30.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include International education, Fiona Apple, TikTok, with strongest over-indexing on International education (19.78× the country average).
Demographically, the Khaby Lame audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Khaby Lame fan in United States is more female, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for International education.
The key figures that characterise the Khaby Lame profile in United States.
60.1% are female, 39.9% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 30.1 |
| Estimated audience size | 1,297,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 8% |
Where the Khaby Lame audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~70K | 1.39× | |
| 02 | Texas | ~200K | 1.29× | |
| 03 | Maryland | ~30K | 1.29× | |
| 04 | New York | ~100K | 1.26× | |
| 05 | New Jersey | ~50K | 1.24× | |
| 06 | Virginia | ~50K | 1.23× | |
| 07 | Florida | ~100K | 1.21× | |
| 08 | Louisiana | ~20K | 1.19× | |
| 09 | California | ~200K | 1.18× | |
| 10 | Connecticut | ~20K | 1.14× | |
| 11 | Mississippi | ~10K | 1.14× | |
| 12 | South Carolina | ~30K | 1.13× | |
| 13 | North Carolina | ~50K | 1.11× | |
| 14 | Massachusetts | ~30K | 1.11× | |
| 15 | Washington, District of Columbia | ~5K | 1.11× | |
| 16 | Arkansas | ~10K | 1.08× | |
| 17 | Nevada | ~20K | 1.06× | |
| 18 | Oklahoma | ~20K | 1.04× | |
| 19 | Delaware | ~4K | 1.04× | |
| 20 | Indiana | ~30K | 1.03× | |
| 21 | Pennsylvania | ~50K | 1.02× | |
| 22 | Washington | ~30K | 1.02× | |
| 23 | Tennessee | ~30K | 1.02× | |
| 24 | Illinois | ~50K | 1.01× | |
| 25 | Hawaii | ~7K | 1.01× | |
| 26 | Arizona | ~30K | 1.00× | |
| 27 | Rhode Island | ~5K | 0.98× | |
| 28 | Missouri | ~20K | 0.96× | |
| 29 | Ohio | ~40K | 0.95× | |
| 30 | Alabama | ~20K | 0.95× | |
| 31 | Kentucky | ~20K | 0.94× | |
| 32 | Alaska | ~3K | 0.93× | |
| 33 | Michigan | ~40K | 0.92× | |
| 34 | Kansas | ~10K | 0.92× | |
| 35 | Colorado | ~20K | 0.90× | |
| 36 | New Hampshire | ~5K | 0.90× | |
| 37 | North Dakota | ~3K | 0.90× | |
| 38 | Minnesota | ~20K | 0.89× | |
| 39 | Idaho | ~7K | 0.89× | |
| 40 | Oregon | ~20K | 0.88× | |
| 41 | Utah | ~10K | 0.88× | |
| 42 | Nebraska | ~7K | 0.88× | |
| 43 | New Mexico | ~7K | 0.87× | |
| 44 | Wisconsin | ~20K | 0.83× | |
| 45 | Iowa | ~10K | 0.83× | |
| 46 | West Virginia | ~6K | 0.83× | |
| 47 | South Dakota | ~3K | 0.83× | |
| 48 | Maine | ~4K | 0.79× | |
| 49 | Vermont | ~2K | 0.74× | |
| 50 | Montana | ~3K | 0.72× |
The strongest cross-interests of the Khaby Lame audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cultural tourism | Travel & Leisure | 31.14× | ||
| 02 | Fiona Apple | Music & Radio | 30.30× | ||
| 03 | Sausage Party | Movies & TV | 22.49× | ||
| 04 | Yvonne Strahovski | Movies & TV | 20.00× | ||
| 05 | International education | Business & Career | 19.78× | ||
| 06 | Sprout Social | Technology & Electronics | 19.46× | ||
| 07 | Impulse purchase | Shopping | 12.76× | ||
| 08 | Ming-Na Wen | Movies & TV | 11.76× | ||
| 09 | Nathan Fillion | Movies & TV | 7.92× | ||
| 10 | Alison Brie | Movies & TV | 7.61× | ||
| 11 | Mariska Hargitay | Movies & TV | 7.55× | ||
| 12 | Elizabeth Banks | Movies & TV | 7.51× | ||
| 13 | Scarface (1983 film) | Movies & TV | 5.72× | ||
| 14 | Tom Cruise | Movies & TV | 5.12× | ||
| 15 | TikTok | Internet & Social Media | 3.40× | ||
| 16 | Folk music | Music & Radio | 3.23× | ||
| 17 | Hair Extensions | Beauty & Wellness | 2.87× | ||
| 18 | Google Drive | Technology & Electronics | 2.66× | ||
| 19 | Radio | Technology & Electronics | 2.50× | ||
| 20 | Five Below | Shopping | 2.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Community Orientation | OPEN | 1.74× | |
| Pet Ownership | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× | |
| DIY Mentality | THRILL | 0.96× |
Khaby Lame has an estimated audience of 1,297,927 people in United States, concentrated in California and Texas.
60.1% of Khaby Lame fans are female, 39.9% are male, with an average age of 30.1 years.
Khaby Lame fans show strongest brand affinity for International education (19.78×), Fiona Apple (30.3×), and TikTok (3.4×) over the country average.
Khaby Lame fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Khaby Lame itself, the audience over-indexes on Fiona Apple (30.3×), TikTok (3.4×), Cultural tourism (31.14×), and Sausage Party (22.49×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Khaby Lame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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