A data profile of the people who buy, follow and care about Russian language in United States — modelled from more than twelve digital signal sources. Russian language has an estimated audience of 7,666,202 people in United States.
The average Russian language fan in United States is 41.7 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
The key figures that characterise the Russian language profile in United States.
45.2% are female, 54.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.7 |
| Estimated audience size | 7,666,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Russian language audience comes from United States.
| Country | Share |
|---|---|
| United States | 11.1% |
| Germany | 3.8% |
| Ukraine | 3.6% |
Where the Russian language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~1M | 1.61× | |
| 02 | Alaska | ~20K | 1.18× | |
| 03 | Illinois | ~300K | 1.17× | |
| 04 | Oklahoma | ~100K | 1.17× | |
| 05 | Georgia | ~300K | 1.15× | |
| 06 | Virginia | ~200K | 1.12× | |
| 07 | Indiana | ~200K | 1.11× | |
| 08 | South Carolina | ~100K | 1.11× | |
| 09 | Nebraska | ~40K | 1.09× | |
| 10 | Washington | ~200K | 1.08× | |
| 11 | Missouri | ~100K | 1.08× | |
| 12 | North Dakota | ~20K | 1.07× | |
| 13 | North Carolina | ~200K | 1.06× | |
| 14 | California | ~900K | 1.05× | |
| 15 | Kentucky | ~100K | 1.05× | |
| 16 | Oregon | ~90K | 1.04× | |
| 17 | Mississippi | ~70K | 1.04× | |
| 18 | South Dakota | ~20K | 1.04× | |
| 19 | Utah | ~70K | 1.03× | |
| 20 | Arkansas | ~70K | 1.03× | |
| 21 | Kansas | ~60K | 1.03× | |
| 22 | Pennsylvania | ~300K | 1.02× | |
| 23 | Arizona | ~200K | 1.02× | |
| 24 | Iowa | ~60K | 1.00× | |
| 25 | Idaho | ~40K | 1.00× | |
| 26 | Minnesota | ~100K | 0.99× | |
| 27 | Louisiana | ~100K | 0.99× | |
| 28 | Hawaii | ~30K | 0.98× | |
| 29 | Alabama | ~100K | 0.97× | |
| 30 | Nevada | ~70K | 0.97× | |
| 31 | Montana | ~20K | 0.97× | |
| 32 | New York | ~400K | 0.96× | |
| 33 | New Mexico | ~40K | 0.96× | |
| 34 | West Virginia | ~30K | 0.95× | |
| 35 | Delaware | ~20K | 0.95× | |
| 36 | Ohio | ~200K | 0.94× | |
| 37 | Wisconsin | ~100K | 0.93× | |
| 38 | New Hampshire | ~30K | 0.93× | |
| 39 | Maine | ~30K | 0.93× | |
| 40 | Vermont | ~10K | 0.93× | |
| 41 | Michigan | ~200K | 0.91× | |
| 42 | Washington, District of Columbia | ~20K | 0.91× | |
| 43 | New Jersey | ~200K | 0.90× | |
| 44 | Maryland | ~100K | 0.90× | |
| 45 | Colorado | ~100K | 0.90× | |
| 46 | Tennessee | ~100K | 0.89× | |
| 47 | Massachusetts | ~100K | 0.88× | |
| 48 | Rhode Island | ~20K | 0.88× | |
| 49 | Connecticut | ~70K | 0.87× | |
| 50 | Florida | ~400K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Russian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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