Rascasse Audience Intelligence

Russian language Audience in United States

A data profile of the people who buy, follow and care about Russian language in United States — modelled from more than twelve digital signal sources. Russian language has an estimated audience of 7,666,202 people in United States.

The average Russian language fan in United States is 41.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russian language profile in United States.

Audience size
7.7M
in United States
Gender
45.2%
54.8% male
Age
41.7
average years
Country rank
#4635
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russian language fans

45.2% are female, 54.8% are male, average age 41.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Russian language audience in United States
MetricValue
Female45.2%
Male54.8%
Average age41.7
Estimated audience size7,666,202
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Russian language audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Russian language audience comes from United States.

Worldwide audience distribution share by country for Russian language
CountryShare
United States11.1%
Germany3.8%
Ukraine3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Russian language fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.61×
02Alaska~20K1.18×
03Illinois~300K1.17×
04Oklahoma~100K1.17×
05Georgia~300K1.15×
06Virginia~200K1.12×
07Indiana~200K1.11×
08South Carolina~100K1.11×
09Nebraska~40K1.09×
10Washington~200K1.08×
11Missouri~100K1.08×
12North Dakota~20K1.07×
13North Carolina~200K1.06×
14California~900K1.05×
15Kentucky~100K1.05×
16Oregon~90K1.04×
17Mississippi~70K1.04×
18South Dakota~20K1.04×
19Utah~70K1.03×
20Arkansas~70K1.03×
21Kansas~60K1.03×
22Pennsylvania~300K1.02×
23Arizona~200K1.02×
24Iowa~60K1.00×
25Idaho~40K1.00×
26Minnesota~100K0.99×
27Louisiana~100K0.99×
28Hawaii~30K0.98×
29Alabama~100K0.97×
30Nevada~70K0.97×
31Montana~20K0.97×
32New York~400K0.96×
33New Mexico~40K0.96×
34West Virginia~30K0.95×
35Delaware~20K0.95×
36Ohio~200K0.94×
37Wisconsin~100K0.93×
38New Hampshire~30K0.93×
39Maine~30K0.93×
40Vermont~10K0.93×
41Michigan~200K0.91×
42Washington, District of Columbia~20K0.91×
43New Jersey~200K0.90×
44Maryland~100K0.90×
45Colorado~100K0.90×
46Tennessee~100K0.89×
47Massachusetts~100K0.88×
48Rhode Island~20K0.88×
49Connecticut~70K0.87×
50Florida~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Russian language, United States
0.83×1.00×1.61×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Russian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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