Müller Drogeriemarkt Audience in Germany
Müller Drogeriemarkt has an estimated audience of 239,612 people in Germany. 73.3% are female, 26.7% are male, average age 31.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Flaconi, PARFUMDREAMS, Breuninger, Notino, Rossmann.
The average Müller Drogeriemarkt fan in Germany is 31.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Flaconi, PARFUMDREAMS, Breuninger, with strongest over-indexing on Flaconi (21.08× the country average). Demographically, the Müller Drogeriemarkt audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Müller Drogeriemarkt fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 31.5 |
| Estimated audience size | 239,612 |
Audience persona
The typical Müller Drogeriemarkt fan in Germany is more female, around 31.5 years old, with strong Sustainability tendencies and a notable affinity for Flaconi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,057 | 2.1× |
| Baden-Württemberg | 52,337 | 1.6× |
| Nordrhein-Westfalen | 43,606 | 0.83× |
| Niedersachsen | 24,071 | 1.03× |
| Hessen | 17,792 | 0.97× |
| Rheinland-Pfalz | 13,188 | 1.1× |
| Berlin | 11,760 | 1.1× |
| Sachsen | 10,035 | 0.85× |
| Schleswig-Holstein | 5,915 | 0.69× |
| Thüringen | 5,568 | 0.91× |
| Brandenburg | 5,138 | 0.69× |
| Hamburg | 4,377 | 0.81× |
| Sachsen-Anhalt | 4,073 | 0.66× |
| Mecklenburg-Vorpommern | 3,977 | 0.87× |
| Bremen | 2,162 | 1.06× |
| Saarland | 2,132 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flaconi | 21.08× | Shopping |
| PARFUMDREAMS | 22.31× | Shopping |
| Breuninger | 7.94× | Fashion & Accessoires |
| Notino | 14.67× | Shopping |
| Rossmann | 5.21× | Shopping |
| Metro Toptancı Market Türkiye | 69.62× | |
| Pharmacy | 7.52× | Business & Career |
| ICI Paris XL | 100.83× | Shopping |
| Mc Paper | 10.39× | Business & Career |
| Health sciences | 12.02× | Business & Career |
| Macy's | 24.29× | Shopping |
| chefkoch.de | 16.69× | Food & Beverages |
| Carrefour Market | 38.98× | Shopping |
| Foundation (cosmetics) | 7.21× | Beauty & Wellness |
| Colgate | 16.97× | Beauty & Wellness |
| Sports | 1.91× | Sports |
| Femininity | 18.44× | Beauty & Wellness |
| Harry Potter | 1.96× | Movies & TV |
| Bershka | 5.22× | Shopping |
| Steam cleaning | 74.01× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Pet Ownership | JOY | 1.54 |
| Design Affinity | PREMIUM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Family Orientation | CONSERVATISM | 1.4 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.1% |
| Switzerland | 7.2% |
| Austria | 4.9% |
See Müller Drogeriemarkt audiences in other countries
More Drugstore audiences in Germany
- Rossmann (14,105,406)
- Sephora (4,469,541)
- Notino (1,901,751)
- PARFUMDREAMS (1,370,193)
- Müller (German trade company) (357,711)
Frequently asked questions
How many fans does Müller Drogeriemarkt have in Germany?
Müller Drogeriemarkt has an estimated audience of 239,612 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Müller Drogeriemarkt fans?
73.3% of Müller Drogeriemarkt fans are female, 26.7% are male, with an average age of 31.5 years.
Which brands do Müller Drogeriemarkt fans like most?
Müller Drogeriemarkt fans show strongest brand affinity for Flaconi (21.08×), PARFUMDREAMS (22.31×), and Breuninger (7.94×) over the country average.
Where do Müller Drogeriemarkt fans live in Germany?
Müller Drogeriemarkt fans in Germany are most concentrated in Bayern (reach 81,057), Baden-Württemberg (reach 52,337), and Nordrhein-Westfalen (reach 43,606). These three regions account for the largest share of the active audience.
What other brands do Müller Drogeriemarkt fans also like?
Beyond Müller Drogeriemarkt itself, the audience over-indexes on PARFUMDREAMS (22.31×), Breuninger (7.94×), Notino (14.67×), and Rossmann (5.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Müller Drogeriemarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.