Rascasse Audience Intelligence

Müller Drogeriemarkt Target Market in Germany

A data profile of the people who buy, follow and care about Müller Drogeriemarkt in Germany — modelled from more than twelve digital signal sources. Müller Drogeriemarkt has an estimated audience of 250,601 people in Germany.

#8among Drugstore in Germany#2494among Brand in Germany#437in Shopping

The average Müller Drogeriemarkt fan in Germany is 31.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Müller (company), Flaconi, PARFUMDREAMS, with strongest over-indexing on Müller (company) (10.63× the country average).

Demographically, the Müller Drogeriemarkt audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Müller Drogeriemarkt fan in Germany is more female, around 31.5 years old, with strong Sustainability tendencies and a notable affinity for Müller (company).

Category: Shopping · Type: Brand · Subtype: Drugstore

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Müller Drogeriemarkt profile in Germany.

Audience size
251K
in Germany
Gender
73.3%♀
26.7% male
Age
31.5
average years
Country rank
#19620
Brand in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Müller Drogeriemarkt

73.3% are female, 26.7% are male, average age 31.5.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Müller Drogeriemarkt audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age31.5
Estimated audience size250,601
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Müller Drogeriemarkt audience in Germany
Age bracketShare%
16-1935%
20-2927%
30-3920%
40-4913%
50+5%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Müller Drogeriemarkt audience comes from Germany.

Worldwide audience distribution share by country for Müller Drogeriemarkt
CountryShare
Germany83.6%
Switzerland6.8%
Austria4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Müller Drogeriemarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Müller Drogeriemarkt customers by region in Germany
#RegionReachAffinity×
01Bayern~80K2.06×
02Baden-Württemberg~50K1.54×
03Berlin~10K1.20×
04Rheinland-Pfalz~10K1.05×
05Hessen~20K1.03×
06Bremen~2K1.02×
07Niedersachsen~20K0.97×
08Thüringen~5K0.90×
09Sachsen-Anhalt~5K0.88×
10Mecklenburg-Vorpommern~4K0.88×
11Sachsen~10K0.86×
12Nordrhein-Westfalen~40K0.83×
13Saarland~2K0.83×
14Hamburg~4K0.77×
15Brandenburg~5K0.75×
16Schleswig-Holstein~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Müller Drogeriemarkt, Germany
0.70×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Müller Drogeriemarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Müller Drogeriemarkt audience
#·InterestCategoryAffinity×
01ICI Paris XLShopping100.83×
02Metro Toptancı Market TürkiyeWebsite / Newspaper / Magazine69.62×
03Carrefour MarketShopping38.98×
04Macy'sShopping24.29×
05Stadt-Parfümerie PieperShopping24.02×
06PARFUMDREAMSShopping22.31×
07FlaconiShopping21.08×
08FemininityBeauty & Wellness18.44×
09ColgateBeauty & Wellness16.97×
10chefkoch.deFood & Beverages16.69×
11NotinoShopping14.67×
12Health sciencesBusiness & Career12.02×
13Müller (company)Food & Beverages10.63×
14Mc PaperBusiness & Career10.39×
15BreuningerFashion & Accessoires7.94×
16PharmacyBusiness & Career7.52×
17Foundation (cosmetics)Beauty & Wellness7.21×
18BershkaShopping5.22×
19RossmannShopping5.21×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Müller Drogeriemarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Müller Drogeriemarkt audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.69×
Healthy LifestyleBALANCE1.52×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Müller Drogeriemarkt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Convenience OrientationPREMIUM0.53×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Müller Drogeriemarkt's target market in Germany?

Müller Drogeriemarkt's target market in Germany covers an estimated 250,601 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Müller Drogeriemarkt customers?

73.3% of the Müller Drogeriemarkt audience are female, 26.7% are male, with an average age of 31.5 years.

03

Which brands do Müller Drogeriemarkt fans like most?

Müller Drogeriemarkt fans show strongest brand affinity for Müller (company) (10.63×), Flaconi (21.08×), and PARFUMDREAMS (22.31×) over the country average.

04

Where do Müller Drogeriemarkt fans live in Germany?

Müller Drogeriemarkt fans in Germany are most concentrated in Bayern (reach ~80K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Müller Drogeriemarkt fans also like?

Beyond Müller Drogeriemarkt itself, the audience over-indexes on Flaconi (21.08×), PARFUMDREAMS (22.31×), Breuninger (7.94×), and Rossmann (5.21×) compared to the Germany average.

Appendix

Explore more audiences

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See Müller Drogeriemarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Müller Drogeriemarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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