Femininity Audience in Germany
Femininity has an estimated audience of 358,926 people in Germany. 83.8% are female, 16.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gangs of New York, Breuninger, Mission: Impossible, Alexander Skarsgård, Rossmann.
The average Femininity fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gangs of New York, Breuninger, Mission: Impossible, with strongest over-indexing on Gangs of New York (75.8× the country average). Demographically, the Femininity audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Femininity fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 37.3 |
| Estimated audience size | 358,926 |
Audience persona
The typical Femininity fan in Germany is more female, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Gangs of New York.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,923 | 1.06× |
| Bayern | 61,044 | 1.06× |
| Baden-Württemberg | 50,657 | 1.03× |
| Niedersachsen | 42,471 | 1.22× |
| Hessen | 39,840 | 1.46× |
| Berlin | 24,213 | 1.51× |
| Rheinland-Pfalz | 17,691 | 0.98× |
| Sachsen | 15,274 | 0.87× |
| Schleswig-Holstein | 11,569 | 0.9× |
| Brandenburg | 8,702 | 0.78× |
| Hamburg | 8,695 | 1.07× |
| Thüringen | 7,158 | 0.78× |
| Sachsen-Anhalt | 7,096 | 0.76× |
| Mecklenburg-Vorpommern | 5,547 | 0.81× |
| Bremen | 3,198 | 1.04× |
| Saarland | 2,945 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gangs of New York | 75.8× | Movies & TV |
| Breuninger | 7.97× | Fashion & Accessoires |
| Mission: Impossible | 11.91× | Movies & TV |
| Alexander Skarsgård | 20× | Movies & TV |
| Rossmann | 4.52× | Shopping |
| Fargo (film) | 20× | Movies & TV |
| Western Union | 7.27× | Business & Career |
| Real property | 7.66× | Home & Garden |
| Pharmacy | 6.33× | Business & Career |
| New Amsterdam | 20× | Movies & TV |
| Meg Ryan | 15.8× | Movies & TV |
| James Marsden | 20× | Movies & TV |
| Matt Bomer | 19.68× | Movies & TV |
| The Departed | 20× | Movies & TV |
| Once Upon a Time in America | 20× | Movies & TV |
| Hugh Jackman | 12.79× | Movies & TV |
| Department store | 6.62× | Shopping |
| Hinge | 12.26× | Internet & Social Media |
| Müller Drogeriemarkt | 22.5× | Shopping |
| Oblivion (2013 film) | 6.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Extroversion | THRILL | 1.97 |
| Sustainability | BALANCE | 1.82 |
| Pet Ownership | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 9.4% |
| Italy | 5.3% |
See Femininity audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Femininity have in Germany?
Femininity has an estimated audience of 358,926 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Femininity fans?
83.8% of Femininity fans are female, 16.2% are male, with an average age of 37.3 years.
Which brands do Femininity fans like most?
Femininity fans show strongest brand affinity for Gangs of New York (75.8×), Breuninger (7.97×), and Mission: Impossible (11.91×) over the country average.
Where do Femininity fans live in Germany?
Femininity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,923), Bayern (reach 61,044), and Baden-Württemberg (reach 50,657). These three regions account for the largest share of the active audience.
What other brands do Femininity fans also like?
Beyond Femininity itself, the audience over-indexes on Breuninger (7.97×), Mission: Impossible (11.91×), Alexander Skarsgård (20×), and Rossmann (4.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Femininity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.