Femininity Audience in United States

Femininity logo

Femininity has an estimated audience of 3,260,880 people in United States. 86.6% are female, 13.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, 3D printing, Nationality, Bank account, Mothercare.

The average Femininity fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, 3D printing, Nationality, with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Femininity audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Femininity fans

Demographic split for Femininity audience in United States
MetricValue
Female86.6%
Male13.4%
Average age38.5
Estimated audience size3,260,880

Audience persona

The typical Femininity fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Femininity in United States
RegionReachAffinity
California459,5611.28×
Texas318,5661.14×
Florida236,2341.07×
New York200,5901.1×
Georgia138,3151.38×
Illinois115,1521.06×
North Carolina113,3241.15×
Pennsylvania101,7040.93×
Ohio96,7950.96×
Michigan91,4081.07×
Virginia85,1051.07×
New Jersey76,8570.93×
Washington73,9061.13×
Tennessee73,0291.12×
Arizona66,7641×
Maryland64,2021.15×
Indiana55,7730.94×
Massachusetts55,6100.87×
Missouri52,8141×
Louisiana50,6631.2×
South Carolina50,6281.03×
Alabama50,0291.1×
Colorado46,6330.91×
Minnesota44,8820.96×
Wisconsin44,1720.9×
Oklahoma42,3061.17×
Oregon41,2501.1×
Kentucky40,2460.98×
Mississippi35,3701.32×
Nevada33,1981.05×
Connecticut31,4120.96×
Arkansas29,9301.11×
Utah27,3130.94×
Kansas25,4010.99×
Iowa23,2510.87×
New Mexico15,7560.96×
Hawaii15,3441.09×
Idaho13,9570.85×
Nebraska13,6010.83×
West Virginia13,3250.88×
Washington, District of Columbia10,9731.12×
Maine10,5240.9×
New Hampshire9,9480.77×
Rhode Island9,2500.89×
Delaware7,7740.86×
Montana7,6240.84×
Alaska6,7830.97×
South Dakota6,0280.8×
North Dakota4,9350.74×
Vermont4,7240.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Femininity audience
BrandAffinityCategory
Combat sport1.57×Sports
3D printing1.88×Technology & Electronics
Nationality1.54×Politics & Society
Bank account1.58×Business & Career
Mothercare1.72×Kids & Family
Panama1.65×Travel & Leisure
Women's empowerment1.81×Politics & Society
Certified diabetes educator4.84×Business & Career
Janitor2.32×Home & Garden
Cachorro1.64×Pets & Animals
Software widget4.22×Technology & Electronics
Meals on Wheels1.61×Food & Beverages
Tierra Cali2.07×Travel & Leisure
Bugatti Chiron2.82×Cars & Mobility
Solo climbing1.69×Sports
Roger Federer1.61×Sports
Kingdom of Judah1.72×Politics & Society
Further education2.26×Kids & Family
English literature1.51×Literature
Picnic1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Femininity audience
TraitClusterScore
MindfulnessBALANCE3.69
Design AffinityPREMIUM1.42
CreativityOPEN1.32
ExtroversionTHRILL1.28
IndulgenceJOY1.27
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Femininity
CountryShare
United States20.0%
Brazil9.4%
Italy5.3%

See Femininity audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Femininity have in United States?

Femininity has an estimated audience of 3,260,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Femininity fans?

86.6% of Femininity fans are female, 13.4% are male, with an average age of 38.5 years.

Which brands do Femininity fans like most?

Femininity fans show strongest brand affinity for Combat sport (1.57×), 3D printing (1.88×), and Nationality (1.54×) over the country average.

Where do Femininity fans live in United States?

Femininity fans in United States are most concentrated in California (reach 459,561), Texas (reach 318,566), and Florida (reach 236,234). These three regions account for the largest share of the active audience.

What other brands do Femininity fans also like?

Beyond Femininity itself, the audience over-indexes on 3D printing (1.88×), Nationality (1.54×), Bank account (1.58×), and Mothercare (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Femininity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.