Rascasse Audience Intelligence

Femininity Audience in United States

A data profile of the people who buy, follow and care about Femininity in United States — modelled from more than twelve digital signal sources. Femininity has an estimated audience of 3,260,880 people in United States.

#11among Beauty in United States#4859among Topic in United States#164in Beauty & Wellness

The average Femininity fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anya Taylor-Joy, Britney Spears, Spiritual gift, with strongest over-indexing on Anya Taylor-Joy (10.73× the country average).

Demographically, the Femininity audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Femininity fan in United States is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Anya Taylor-Joy.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Femininity profile in United States.

Audience size
3.3M
in United States
Gender
86.6%♀
13.4% male
Age
38.5
average years
Country rank
#9570
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Femininity fans

86.6% are female, 13.4% are male, average age 38.5.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Femininity audience in United States
MetricValue
Female86.6%
Male13.4%
Average age38.5
Estimated audience size3,260,880
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Femininity audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Femininity audience comes from United States.

Worldwide audience distribution share by country for Femininity
CountryShare
United States20.0%
Brazil9.4%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Femininity audience in United States is strongest.

Fig. 05

Top regions by affinity

Femininity fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.31×
02Mississippi~30K1.29×
03Louisiana~50K1.24×
04California~400K1.19×
05Maryland~60K1.15×
06Oklahoma~40K1.14×
07Arkansas~30K1.14×
08North Carolina~100K1.13×
09Alabama~50K1.13×
10Hawaii~20K1.10×
11Texas~300K1.09×
12Tennessee~70K1.08×
13Oregon~40K1.08×
14Washington~70K1.07×
15Alaska~7K1.07×
16Virginia~80K1.04×
17Washington, District of Columbia~10K1.04×
18Florida~200K1.03×
19New York~200K1.03×
20Michigan~90K1.03×
21Arizona~70K1.03×
22Nevada~30K1.03×
23South Carolina~50K1.02×
24Kentucky~40K1.01×
25Kansas~30K1.01×
26Missouri~50K1.00×
27Illinois~100K0.99×
28Indiana~60K0.97×
29New Mexico~20K0.97×
30Delaware~9K0.96×
31Ohio~90K0.94×
32Minnesota~40K0.94×
33Connecticut~30K0.94×
34Utah~30K0.94×
35Rhode Island~10K0.94×
36Pennsylvania~100K0.93×
37Idaho~20K0.93×
38West Virginia~10K0.93×
39Maine~10K0.92×
40Vermont~5K0.91×
41New Jersey~80K0.90×
42Montana~8K0.90×
43Iowa~20K0.89×
44South Dakota~7K0.89×
45North Dakota~6K0.89×
46Wisconsin~40K0.88×
47Colorado~40K0.87×
48Nebraska~10K0.87×
49Massachusetts~60K0.86×
50New Hampshire~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Femininity, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Femininity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Femininity audience
#·InterestCategoryAffinity×
01Anya Taylor-JoyMovies & TV10.73×
02Spiritual giftPolitics & Society9.96×
03ValentinoFashion & Accessoires4.46×
04Non-alcoholic beverageFood & Beverages3.06×
05Formal wearFashion & Accessoires2.75×
06Mineral waterFood & Beverages2.53×
07Britney SpearsMusic & Radio2.32×
08Dillard'sFashion & Accessoires2.13×
09Virtual realityTechnology & Electronics2.03×
10Microwave ovenHome & Garden2.00×
11Internet celebrityInternet & Social Media1.93×
12MoisturizerHome & Garden1.89×
13Five BelowShopping1.83×
14Discount storesShopping1.71×
15J. C. PenneyShopping1.68×
16PharmacyBusiness & Career1.62×
17Vintage clothingFashion & Accessoires1.61×
18InnovationBusiness & Career1.61×
19GeneticsKids & Family1.60×
20Subscription business modelShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Femininity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Femininity audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.45×
IndividualismJOY1.44×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Femininity audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Sports ActivityPOWER0.85×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Femininity have in United States?

Femininity has an estimated audience of 3,260,880 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Femininity fans?

86.6% of Femininity fans are female, 13.4% are male, with an average age of 38.5 years.

03

Which brands do Femininity fans like most?

Femininity fans show strongest brand affinity for Anya Taylor-Joy (10.73×), Britney Spears (2.32×), and Spiritual gift (9.96×) over the country average.

04

Where do Femininity fans live in United States?

Femininity fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Femininity fans also like?

Beyond Femininity itself, the audience over-indexes on Britney Spears (2.32×), Spiritual gift (9.96×), Non-alcoholic beverage (3.06×), and Five Below (1.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Femininity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Femininity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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