Macy's Audience in Germany
Macy's has an estimated audience of 251,885 people in Germany. 68.5% are female, 31.5% are male, average age 34.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: H&M, Entertainment, Food and drink, Food, Arts and music.
The average Macy's fan in Germany is 34.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include H&M, Entertainment, Food and drink, with strongest over-indexing on H&M (3.66× the country average). Demographically, the Macy's audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Macy's fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 34.8 |
| Estimated audience size | 251,885 |
Audience persona
The typical Macy's fan in Germany is more female, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 55,631 | 1.3× |
| Nordrhein-Westfalen | 55,518 | 0.96× |
| Baden-Württemberg | 42,138 | 1.16× |
| Hessen | 35,851 | 1.77× |
| Niedersachsen | 21,228 | 0.82× |
| Rheinland-Pfalz | 19,885 | 1.5× |
| Berlin | 14,368 | 1.21× |
| Sachsen | 9,530 | 0.73× |
| Schleswig-Holstein | 7,490 | 0.79× |
| Brandenburg | 6,882 | 0.84× |
| Hamburg | 5,930 | 0.99× |
| Sachsen-Anhalt | 5,316 | 0.77× |
| Thüringen | 5,039 | 0.75× |
| Mecklenburg-Vorpommern | 3,191 | 0.63× |
| Saarland | 2,779 | 0.85× |
| Bremen | 2,099 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 3.66× | Shopping |
| Entertainment | 2.36× | Movies & TV |
| Food and drink | 2.26× | Food & Beverages |
| Food | 2.38× | Food & Beverages |
| Arts and music | 2.3× | Arts & Culture |
| Aldi | 3.27× | Shopping |
| Lidl | 3.19× | Shopping |
| Outdoor recreation | 2.46× | Sports |
| Sports | 2.36× | Sports |
| Reading | 2.31× | Literature |
| Pets | 2.54× | Pets & Animals |
| Hermès | 3.79× | Fashion & Accessoires |
| Vehicles | 2.31× | Cars & Mobility |
| IKEA | 2.84× | Home & Garden |
| Veganism | 3.05× | Food & Beverages |
| American football | 3.2× | Sports |
| Music | 2.07× | Business & Career |
| Childhood | 3.51× | Kids & Family |
| Movies | 2.17× | Movies & TV |
| Galatasaray S.K. | 3.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| Career Orientation | POWER | 1.76 |
| Creativity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.7% |
| Canada | 1.7% |
| China | 0.6% |
See Macy's audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Macy's have in Germany?
Macy's has an estimated audience of 251,885 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Macy's fans?
68.5% of Macy's fans are female, 31.5% are male, with an average age of 34.8 years.
Which brands do Macy's fans like most?
Macy's fans show strongest brand affinity for H&M (3.66×), Entertainment (2.36×), and Food and drink (2.26×) over the country average.
Where do Macy's fans live in Germany?
Macy's fans in Germany are most concentrated in Bayern (reach 55,631), Nordrhein-Westfalen (reach 55,518), and Baden-Württemberg (reach 42,138). These three regions account for the largest share of the active audience.
What other brands do Macy's fans also like?
Beyond Macy's itself, the audience over-indexes on Entertainment (2.36×), Food and drink (2.26×), Food (2.38×), and Arts and music (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Macy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.