Parenting styles Audience in Germany
Parenting styles has an estimated audience of 3,283,202 people in Germany. 73.5% are female, 26.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Durban University of Technology, Home Office, Saving.
The average Parenting styles fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Durban University of Technology, with strongest over-indexing on Progressive rock (4.78× the country average). Demographically, the Parenting styles audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parenting styles fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 39.0 |
| Estimated audience size | 3,283,202 |
Audience persona
The typical Parenting styles fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 329,284 | 0.46× |
| Bayern | 272,189 | 0.52× |
| Baden-Württemberg | 245,286 | 0.55× |
| Berlin | 220,859 | 1.5× |
| Hessen | 182,875 | 0.73× |
| Rheinland-Pfalz | 125,309 | 0.76× |
| Niedersachsen | 121,990 | 0.38× |
| Thüringen | 105,362 | 1.26× |
| Brandenburg | 98,634 | 0.97× |
| Sachsen-Anhalt | 90,047 | 1.06× |
| Sachsen | 85,185 | 0.53× |
| Mecklenburg-Vorpommern | 82,797 | 1.32× |
| Bremen | 77,261 | 2.75× |
| Saarland | 74,175 | 1.84× |
| Schleswig-Holstein | 70,431 | 0.6× |
| Hamburg | 57,381 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.78× | Music & Radio |
| Rossmann | 2.03× | Shopping |
| Durban University of Technology | 11.13× | Business & Career |
| Home Office | 2.25× | Business & Career |
| Saving | 2.25× | Business & Career |
| Ipekyol | 5.19× | Shopping |
| Artistic inspiration | 1.55× | Arts & Culture |
| Natural rubber | 2.25× | Cars & Mobility |
| Low-carbon emission | 5.66× | Politics & Society |
| Commercial mortgage | 1.6× | Business & Career |
| Solo climbing | 2.73× | Sports |
| Emil Nolde | 3.62× | Arts & Culture |
| Annie Ernaux | 6.95× | Literature |
| Icon (magazine) | 1.67× | Arts & Culture |
| Bank account | 1.91× | Business & Career |
| Gloria | 3× | Music & Radio |
| God TV | 14.32× | Politics & Society |
| Cachorro | 2.05× | Pets & Animals |
| Golem | 1.82× | Technology & Electronics |
| Janitor | 3.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.92 |
| Family Orientation | CONSERVATISM | 1.86 |
| Mindfulness | BALANCE | 1.66 |
| Individualism | JOY | 1.64 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Germany | 11.2% |
| India | 6.9% |
See Parenting styles audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parenting styles have in Germany?
Parenting styles has an estimated audience of 3,283,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parenting styles fans?
73.5% of Parenting styles fans are female, 26.5% are male, with an average age of 39.0 years.
Which brands do Parenting styles fans like most?
Parenting styles fans show strongest brand affinity for Progressive rock (4.78×), Rossmann (2.03×), and Durban University of Technology (11.13×) over the country average.
Where do Parenting styles fans live in Germany?
Parenting styles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 329,284), Bayern (reach 272,189), and Baden-Württemberg (reach 245,286). These three regions account for the largest share of the active audience.
What other brands do Parenting styles fans also like?
Beyond Parenting styles itself, the audience over-indexes on Rossmann (2.03×), Durban University of Technology (11.13×), Home Office (2.25×), and Saving (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parenting styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.