Food science Audience in Germany
Food science has an estimated audience of 2,388,829 people in Germany. 57.4% are female, 42.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Western Union, Tagesschau, Real property, Pets, Sports betting.
The average Food science fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Western Union, Tagesschau, Real property, with strongest over-indexing on Western Union (6.5× the country average). Demographically, the Food science audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Food science fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.1 |
| Estimated audience size | 2,388,829 |
Audience persona
The typical Food science fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 469,652 | 0.9× |
| Niedersachsen | 195,720 | 0.84× |
| Baden-Württemberg | 171,102 | 0.52× |
| Bayern | 165,526 | 0.43× |
| Hessen | 87,171 | 0.48× |
| Berlin | 77,813 | 0.73× |
| Rheinland-Pfalz | 71,203 | 0.59× |
| Thüringen | 69,968 | 1.15× |
| Sachsen-Anhalt | 67,953 | 1.1× |
| Sachsen | 67,345 | 0.57× |
| Brandenburg | 65,981 | 0.89× |
| Saarland | 62,241 | 2.12× |
| Schleswig-Holstein | 60,983 | 0.71× |
| Bremen | 60,575 | 2.97× |
| Mecklenburg-Vorpommern | 59,765 | 1.31× |
| Hamburg | 36,640 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.5× | Business & Career |
| Tagesschau | 2.58× | Movies & TV |
| Real property | 4.57× | Home & Garden |
| Pets | 1.67× | Pets & Animals |
| Sports betting | 5.93× | Games |
| Ryanair | 2.32× | Travel & Leisure |
| Netto Marken-Discount | 1.98× | Shopping |
| Italo disco | 7.21× | Music & Radio |
| Transfermarkt | 2.28× | Sports |
| REWE | 1.68× | Shopping |
| Automobiles | 1.57× | Cars & Mobility |
| Meghan Markle | 4.75× | Fashion & Accessoires |
| Tour de France | 4.06× | Sports |
| Fressnapf | 2.57× | Shopping |
| S.S.C. Napoli | 5.49× | Sports |
| FIS Alpine Ski World Cup | 4.95× | Sports |
| Westdeutscher Rundfunk | 2.44× | Movies & TV |
| Jimmy Kimmel | 6.29× | Movies & TV |
| Iron Maiden | 5.04× | Music & Radio |
| Gorilla | 6.29× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.5 |
| Indulgence | JOY | 1.43 |
| Sports Activity | POWER | 1.43 |
| Spirituality | BALANCE | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 5.2% |
| Japan | 5.2% |
See Food science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Food science have in Germany?
Food science has an estimated audience of 2,388,829 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Food science fans?
57.4% of Food science fans are female, 42.6% are male, with an average age of 41.1 years.
Which brands do Food science fans like most?
Food science fans show strongest brand affinity for Western Union (6.5×), Tagesschau (2.58×), and Real property (4.57×) over the country average.
Where do Food science fans live in Germany?
Food science fans in Germany are most concentrated in Nordrhein-Westfalen (reach 469,652), Niedersachsen (reach 195,720), and Baden-Württemberg (reach 171,102). These three regions account for the largest share of the active audience.
What other brands do Food science fans also like?
Beyond Food science itself, the audience over-indexes on Tagesschau (2.58×), Real property (4.57×), Pets (1.67×), and Sports betting (5.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.