A data profile of the people who buy, follow and care about Food science in Germany — modelled from more than twelve digital signal sources. Food science has an estimated audience of 2,388,829 people in Germany.
The average Food science fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Netto Marken-Discount, Tagesschau, Mel Gibson, with strongest over-indexing on Netto Marken-Discount (2.26× the country average).
Demographically, the Food science audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Food science fan in Germany is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Netto Marken-Discount.
The key figures that characterise the Food science profile in Germany.
57.4% are female, 42.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.1 |
| Estimated audience size | 2,388,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Food science audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 5.2% |
| Japan | 5.2% |
Where the Food science audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.57× | |
| 02 | Saarland | ~40K | 1.40× | |
| 03 | Mecklenburg-Vorpommern | ~50K | 1.09× | |
| 04 | Thüringen | ~60K | 1.04× | |
| 05 | Sachsen-Anhalt | ~60K | 1.03× | |
| 06 | Brandenburg | ~70K | 0.98× | |
| 07 | Hamburg | ~50K | 0.95× | |
| 08 | Schleswig-Holstein | ~80K | 0.93× | |
| 09 | Rheinland-Pfalz | ~100K | 0.88× | |
| 10 | Niedersachsen | ~200K | 0.87× | |
| 11 | Sachsen | ~100K | 0.87× | |
| 12 | Berlin | ~90K | 0.86× | |
| 13 | Nordrhein-Westfalen | ~400K | 0.83× | |
| 14 | Hessen | ~100K | 0.78× | |
| 15 | Baden-Württemberg | ~200K | 0.73× | |
| 16 | Bayern | ~300K | 0.69× |
The strongest cross-interests of the Food science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jimmy Kimmel | Movies & TV | 6.29× | ||
| 02 | Gorilla | Pets & Animals | 6.29× | ||
| 03 | Ford Ranger | Cars & Mobility | 5.83× | ||
| 04 | Hertz | Cars & Mobility | 5.40× | ||
| 05 | Mel Gibson | Movies & TV | 5.39× | ||
| 06 | Nicholas Hoult | Movies & TV | 5.35× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 4.39× | ||
| 08 | Energy bar | Food & Beverages | 3.96× | ||
| 09 | Emily Blunt | Movies & TV | 3.90× | ||
| 10 | Biochemistry | Business & Career | 3.87× | ||
| 11 | Eurodance | Music & Radio | 3.82× | ||
| 12 | Arnold Schwarzenegger | Movies & TV | 3.63× | ||
| 13 | Netto Marken-Discount | Shopping | 2.26× | ||
| 14 | Energy | Home & Garden | 1.84× | ||
| 15 | Online newspaper | News | 1.77× | ||
| 16 | Tagesschau | Movies & TV | 1.76× | ||
| 17 | Ryanair | Travel & Leisure | 1.76× | ||
| 18 | Desserts | Food & Beverages | 1.73× | ||
| 19 | Kitchen | Home & Garden | 1.66× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× |
Food science has an estimated audience of 2,388,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.4% of Food science fans are female, 42.6% are male, with an average age of 41.1 years.
Food science fans show strongest brand affinity for Netto Marken-Discount (2.26×), Tagesschau (1.76×), and Mel Gibson (5.39×) over the country average.
Food science fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Food science itself, the audience over-indexes on Tagesschau (1.76×), Mel Gibson (5.39×), Non-alcoholic beverage (4.39×), and Nicholas Hoult (5.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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