Rascasse Audience Intelligence

Food science Audience in Italy

A data profile of the people who buy, follow and care about Food science in Italy — modelled from more than twelve digital signal sources. Food science has an estimated audience of 4,051,186 people in Italy.

Food science has an estimated audience of 4,051,186 people in Italy. 60.2% are female, 39.8% are male, average age 44.7. Top brand affinities: Wikipedia, Genetics, Biochemistry, WhatsApp, Singer-songwriter.

Top brand affinities include Wikipedia, Genetics, Biochemistry, with strongest over-indexing on Wikipedia (4.07× the country average).

Demographically, the Food science audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

The typical Food science fan in Italy is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food science profile in Italy.

Audience size
4.1M
in Italy
Gender
60.2%
39.8% male
Age
44.7
average years
Country rank
#1719
Topic in Italy
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food science fans

60.2% are female, 39.8% are male, average age 44.7.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Food science audience in Italy
MetricValue
Female60.2%
Male39.8%
Average age44.7
Estimated audience size4,051,186
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Food science audience in Italy
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4924%
50+32%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Food science audience comes from Italy.

Worldwide audience distribution share by country for Food science
CountryShare
United States27.0%
United Kingdom5.2%
Japan5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food science audience
#·InterestCategoryAffinity×
01BiochemistryBusiness & Career4.60×
02WikipediaInternet & Social Media4.07×
03New TestamentPolitics & Society3.37×
04Doctor of MedicineBusiness & Career3.01×
05SatireLiterature2.94×
06General practitionerHealth2.91×
07Baking powderFood & Beverages2.79×
08GeneticsKids & Family2.58×
09TablewareFood & Beverages2.56×
10MediasetTechnology & Electronics2.10×
11MilkFood & Beverages1.99×
12Adriatic SeaTravel & Leisure1.93×
13ChampagneFood & Beverages1.85×
14Singer-songwriterMusic & Radio1.82×
15InnovationBusiness & Career1.71×
16CoopFood & Beverages1.67×
17Nonprofit organizationPolitics & Society1.62×
18VolunteeringPolitics & Society1.57×
19ConfectioneryFood & Beverages1.56×
20WhatsAppInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Food science audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.02×
SpiritualityBALANCE1.47×
IndulgenceJOY1.43×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Food science audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.81×
Social Media UsageJOY0.94×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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