A data profile of the people who buy, follow and care about Food science in Italy — modelled from more than twelve digital signal sources. Food science has an estimated audience of 4,051,186 people in Italy.
Food science has an estimated audience of 4,051,186 people in Italy. 60.2% are female, 39.8% are male, average age 44.7. Top brand affinities: Wikipedia, Genetics, Biochemistry, WhatsApp, Singer-songwriter.
Top brand affinities include Wikipedia, Genetics, Biochemistry, with strongest over-indexing on Wikipedia (4.07× the country average).
Demographically, the Food science audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Food science fan in Italy is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Food science profile in Italy.
60.2% are female, 39.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.7 |
| Estimated audience size | 4,051,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Food science audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 5.2% |
| Japan | 5.2% |
The strongest cross-interests of the Food science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biochemistry | Business & Career | 4.60× | ||
| 02 | Wikipedia | Internet & Social Media | 4.07× | ||
| 03 | New Testament | Politics & Society | 3.37× | ||
| 04 | Doctor of Medicine | Business & Career | 3.01× | ||
| 05 | Satire | Literature | 2.94× | ||
| 06 | General practitioner | Health | 2.91× | ||
| 07 | Baking powder | Food & Beverages | 2.79× | ||
| 08 | Genetics | Kids & Family | 2.58× | ||
| 09 | Tableware | Food & Beverages | 2.56× | ||
| 10 | Mediaset | Technology & Electronics | 2.10× | ||
| 11 | Milk | Food & Beverages | 1.99× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.93× | ||
| 13 | Champagne | Food & Beverages | 1.85× | ||
| 14 | Singer-songwriter | Music & Radio | 1.82× | ||
| 15 | Innovation | Business & Career | 1.71× | ||
| 16 | Coop | Food & Beverages | 1.67× | ||
| 17 | Nonprofit organization | Politics & Society | 1.62× | ||
| 18 | Volunteering | Politics & Society | 1.57× | ||
| 19 | Confectionery | Food & Beverages | 1.56× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.02× | |
| Spirituality | BALANCE | 1.47× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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