Food science Audience in United States

Food science logo

Food science has an estimated audience of 24,315,235 people in United States. 63.3% are female, 36.7% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: FC Bayern Munich, Energy, Dollar General, Texas Roadhouse, Dentistry.

The average Food science fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FC Bayern Munich, Energy, Dollar General, with strongest over-indexing on FC Bayern Munich (3.3× the country average). Demographically, the Food science audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Food science fans

Demographic split for Food science audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.1
Estimated audience size24,315,235

Audience persona

The typical Food science fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for Food science in United States
RegionReachAffinity
California3,232,9361.21×
Texas2,669,1961.28×
Florida1,894,3461.15×
New York1,489,5401.1×
Illinois944,1611.17×
Georgia883,6071.18×
Pennsylvania825,0241.01×
New Jersey781,4011.26×
North Carolina764,6151.05×
Ohio646,7390.86×
Virginia563,0320.95×
Washington548,1301.12×
Tennessee528,7391.08×
Massachusetts524,8211.1×
Michigan493,2950.78×
Maryland469,3151.12×
Indiana460,3321.04×
Minnesota427,1101.23×
Wisconsin425,7271.16×
Missouri386,7550.99×
Arizona378,7170.76×
Louisiana334,8101.07×
Colorado296,5930.77×
Oregon267,3910.96×
Oklahoma264,4150.98×
South Carolina258,4390.71×
Alabama251,8860.74×
Kentucky235,9670.77×
Arkansas217,6751.09×
Utah210,6300.97×
Vermont196,6164.61×
Kansas192,7371.01×
Iowa192,3090.96×
Connecticut188,6880.77×
Nevada177,1590.75×
Nebraska163,2051.34×
Mississippi147,0140.73×
Hawaii120,2111.15×
Idaho98,3120.81×
New Mexico97,4120.8×
Washington, District of Columbia83,2511.14×
Delaware69,7871.04×
West Virginia61,7480.55×
New Hampshire52,6320.55×
Rhode Island52,5170.68×
Maine50,7920.58×
Montana35,1930.52×
North Dakota33,8230.68×
South Dakota32,9090.59×
Alaska25,4980.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food science audience
BrandAffinityCategory
FC Bayern Munich3.3×Sports
Energy1.67×Home & Garden
Dollar General1.72×Shopping
Texas Roadhouse1.74×Food & Beverages
Dentistry2.28×Business & Career
Organic food1.63×Food & Beverages
Microwave oven2.43×Home & Garden
Kroger1.68×Food & Beverages
Grilling1.52×Food & Beverages
J. C. Penney1.84×Shopping
Real property1.87×Home & Garden
IHOP1.93×Food & Beverages
Genetics1.61×Kids & Family
Western Union2.78×Business & Career
Made in USA1.96×Business & Career
Publix1.74×Shopping
Kitchenware1.77×Home & Garden
Menards1.6×Home & Garden
Discount stores1.51×Shopping
Five Below1.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food science audience
TraitClusterScore
Quality AwarenessPREMIUM1.34
Healthy LifestyleBALANCE1.3
Convenience OrientationPREMIUM1.27
Urban LifestyleOPEN1.21
IndividualismJOY1.19
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Food science
CountryShare
United States27.0%
United Kingdom5.2%
Japan5.2%

See Food science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Food science have in United States?

Food science has an estimated audience of 24,315,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Food science fans?

63.3% of Food science fans are female, 36.7% are male, with an average age of 42.1 years.

Which brands do Food science fans like most?

Food science fans show strongest brand affinity for FC Bayern Munich (3.3×), Energy (1.67×), and Dollar General (1.72×) over the country average.

Where do Food science fans live in United States?

Food science fans in United States are most concentrated in California (reach 3,232,936), Texas (reach 2,669,196), and Florida (reach 1,894,346). These three regions account for the largest share of the active audience.

What other brands do Food science fans also like?

Beyond Food science itself, the audience over-indexes on Energy (1.67×), Dollar General (1.72×), Texas Roadhouse (1.74×), and Dentistry (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.