Rascasse Audience Intelligence

Food science Audience in United States

A data profile of the people who buy, follow and care about Food science in United States — modelled from more than twelve digital signal sources. Food science has an estimated audience of 24,315,235 people in United States.

#63among Field of study in United States#867among Topic in United States#148in Business & Career

The average Food science fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Microwave oven, Real property, Genetics, with strongest over-indexing on Microwave oven (2.58× the country average).

Demographically, the Food science audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food science fan in United States is more female, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food science profile in United States.

Audience size
24.3M
in United States
Gender
63.3%♀
36.7% male
Age
42.1
average years
Country rank
#1277
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food science fans

63.3% are female, 36.7% are male, average age 42.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Food science audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.1
Estimated audience size24,315,235
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Food science audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Food science audience comes from United States.

Worldwide audience distribution share by country for Food science
CountryShare
United States27.0%
United Kingdom5.2%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food science audience in United States is strongest.

Fig. 05

Top regions by affinity

Food science fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.39×
02Texas~3M1.40×
03Georgia~1M1.35×
04Arkansas~300K1.34×
05Nebraska~200K1.25×
06Wisconsin~400K1.19×
07Maryland~500K1.17×
08Minnesota~400K1.16×
09Kansas~200K1.13×
10New Jersey~700K1.12×
11Utah~200K1.12×
12Louisiana~300K1.10×
13Indiana~500K1.09×
14Florida~2M1.08×
15Washington~500K1.08×
16Hawaii~100K1.08×
17Illinois~900K1.06×
18South Dakota~60K1.05×
19California~3M1.04×
20Iowa~200K1.03×
21Mississippi~200K1.02×
22North Carolina~700K1.01×
23Missouri~400K1.00×
24Delaware~70K1.00×
25Pennsylvania~800K0.96×
26Virginia~600K0.96×
27New Mexico~100K0.96×
28Washington, District of Columbia~70K0.96×
29North Dakota~50K0.95×
30Tennessee~400K0.92×
31Massachusetts~400K0.92×
32Kentucky~300K0.92×
33New York~1M0.91×
34Oklahoma~200K0.91×
35Idaho~100K0.91×
36Oregon~300K0.90×
37Alaska~50K0.90×
38Ohio~700K0.89×
39Montana~60K0.87×
40Rhode Island~70K0.85×
41New Hampshire~80K0.84×
42West Virginia~90K0.83×
43Alabama~300K0.82×
44Maine~70K0.82×
45Connecticut~200K0.79×
46Colorado~300K0.77×
47South Carolina~300K0.75×
48Nevada~200K0.75×
49Michigan~500K0.74×
50Arizona~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Food science, United States
0.74×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food science audience
#·InterestCategoryAffinity×
01CappuccinoFood & Beverages2.67×
02Microwave ovenHome & Garden2.58×
03Mineral waterFood & Beverages2.58×
04Non-alcoholic beverageFood & Beverages2.48×
05Paleolithic dietHealth2.15×
06Real propertyHome & Garden2.14×
07NASDAQBusiness & Career1.97×
08PastryFood & Beverages1.88×
09Street foodFood & Beverages1.84×
10GeneticsKids & Family1.80×
11Subscription business modelShopping1.66×
12Discount storesShopping1.65×
13Fast casual restaurantsFood & Beverages1.65×
14KitchenwareHome & Garden1.64×
15InnovationBusiness & Career1.60×
16MilkFood & Beverages1.59×
17PharmacyBusiness & Career1.57×
18DentistryBusiness & Career1.57×
19Organic foodFood & Beverages1.56×
20Britney SpearsMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food science audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.37×
Community OrientationOPEN1.35×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food science audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Risk AppetiteTHRILL0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food science have in United States?

Food science has an estimated audience of 24,315,235 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Food science fans?

63.3% of Food science fans are female, 36.7% are male, with an average age of 42.1 years.

03

Which brands do Food science fans like most?

Food science fans show strongest brand affinity for Microwave oven (2.58×), Real property (2.14×), and Genetics (1.8×) over the country average.

04

Where do Food science fans live in United States?

Food science fans in United States are most concentrated in Texas (reach ~3M), California (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Food science fans also like?

Beyond Food science itself, the audience over-indexes on Real property (2.14×), Genetics (1.8×), Organic food (1.56×), and Subscription business model (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Food science audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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