A data profile of the people who buy, follow and care about Food science in United Kingdom — modelled from more than twelve digital signal sources. Food science has an estimated audience of 4,710,385 people in United Kingdom.
The average Food science fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (4.8× the country average).
Demographically, the Food science audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Food science fan in United Kingdom is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Food science profile in United Kingdom.
63.0% are female, 37.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.1 |
| Estimated audience size | 4,710,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Food science audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 5.2% |
| Japan | 5.2% |
Where the Food science audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.21× | |
| 02 | Yorkshire and the Humber | ~500K | 1.20× | |
| 03 | South East | ~700K | 1.08× | |
| 04 | Northern Ireland | ~200K | 1.08× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Wales | ~300K | 0.98× | |
| 07 | East Midlands | ~300K | 0.97× | |
| 08 | South West | ~400K | 0.96× | |
| 09 | Scotland | ~400K | 0.95× | |
| 10 | East of England | ~400K | 0.93× | |
| 11 | England | ~3.5M | 0.92× | |
| 12 | North West | ~400K | 0.84× |
The strongest cross-interests of the Food science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.06× | ||
| 02 | Wikipedia | Internet & Social Media | 4.80× | ||
| 03 | Alexandra Daddario | Movies & TV | 4.27× | ||
| 04 | Sketch comedy | Movies & TV | 3.74× | ||
| 05 | Adoption | Kids & Family | 3.40× | ||
| 06 | Esso | Cars & Mobility | 3.24× | ||
| 07 | Political science | Business & Career | 3.03× | ||
| 08 | Satire | Literature | 2.86× | ||
| 09 | Risk management | Business & Career | 2.79× | ||
| 10 | Refrigerator | Home & Garden | 2.48× | ||
| 11 | Betfair | Games | 2.45× | ||
| 12 | William Hill (bookmaker) | Games | 2.33× | ||
| 13 | Hobby | Home & Garden | 2.16× | ||
| 14 | Distilled beverage | Food & Beverages | 1.86× | ||
| 15 | KFC | Food & Beverages | 1.80× | ||
| 16 | Aldi | Shopping | 1.77× | ||
| 17 | Internet & Social Media | 1.77× | |||
| 18 | Organic food | Food & Beverages | 1.72× | ||
| 19 | Politics | Politics & Society | 1.66× | ||
| 20 | Kitchen | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× |
Food science has an estimated audience of 4,710,385 people in United Kingdom, concentrated in England and South East.
63.0% of Food science fans are female, 37.0% are male, with an average age of 43.1 years.
Food science fans show strongest brand affinity for Wikipedia (4.8×), Esso (3.24×), and Hobby (2.16×) over the country average.
Food science fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Food science itself, the audience over-indexes on Esso (3.24×), Hobby (2.16×), William Hill (bookmaker) (2.33×), and Satire (2.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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