Rascasse Audience Intelligence

Tribes Audience in Germany

A data profile of the people who buy, follow and care about Tribes in Germany — modelled from more than twelve digital signal sources. Tribes has an estimated audience of 313,026 people in Germany.

#212among Singer-songwriter in Germany#3524among Person in Germany#2119in Music & Radio

The average Tribes fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include 10 things i hate about you, Robin Williams, Eric Trump, with strongest over-indexing on 10 things i hate about you (53.03× the country average).

Demographically, the Tribes audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tribes fan in Germany is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for 10 things i hate about you.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tribes profile in Germany.

Audience size
313K
in Germany
Gender
63.0%♀
37.0% male
Age
33.6
average years
Country rank
#16785
Person in Germany
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tribes fans

63.0% are female, 37.0% are male, average age 33.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Tribes audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age33.6
Estimated audience size313,026
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Tribes audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4919%
50+9%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Tribes audience comes from Germany.

Worldwide audience distribution share by country for Tribes
CountryShare
United States15.8%
Brazil9.1%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tribes audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tribes fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.77×
02Baden-Württemberg~40K1.13×
03Niedersachsen~30K1.02×
04Brandenburg~8K1.00×
05Hamburg~6K0.98×
06Nordrhein-Westfalen~60K0.94×
07Rheinland-Pfalz~10K0.94×
08Sachsen~10K0.94×
09Thüringen~6K0.93×
10Hessen~20K0.88×
11Schleswig-Holstein~9K0.87×
12Bremen~2K0.83×
13Bayern~40K0.82×
14Sachsen-Anhalt~6K0.82×
15Mecklenburg-Vorpommern~4K0.80×
16Saarland~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Tribes, Germany
0.78×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tribes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tribes audience
#·InterestCategoryAffinity×
01Burnley Football ClubSports66.46×
02Julian CasablancasMusic & Radio58.16×
0310 things i hate about youMovies & TV53.03×
04FugaziMusic & Radio47.22×
05Eric TrumpPolitics & Society46.83×
06Robin WilliamsMovies & TV20.00×
07Hannah ArendtLiterature20.00×
08Once upon a timeMovies & TV20.00×
09High School DxDMovies & TV20.00×
10Jeff BeckMusic & Radio20.00×
11Buddy HollyMusic & Radio20.00×
12NovartisHealth18.79×
13Cameron DiazMovies & TV13.12×
14Creedence Clearwater RevivalMusic & Radio12.57×
15Kurt CobainMusic & Radio8.74×
16Che GuevaraPolitics & Society8.58×
17The Epoch TimesNews8.01×
18Jack WhiteMovies & TV5.72×
19TagesschauMovies & TV4.33×
20Political scienceBusiness & Career4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tribes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tribes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.29×
SpiritualityBALANCE2.22×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tribes audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Luxury OrientationPREMIUM0.88×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tribes have in Germany?

Tribes has an estimated audience of 313,026 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Tribes fans?

63.0% of Tribes fans are female, 37.0% are male, with an average age of 33.6 years.

03

Which brands do Tribes fans like most?

Tribes fans show strongest brand affinity for 10 things i hate about you (53.03×), Robin Williams (20×), and Eric Trump (46.83×) over the country average.

04

Where do Tribes fans live in Germany?

Tribes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tribes fans also like?

Beyond Tribes itself, the audience over-indexes on Robin Williams (20×), Eric Trump (46.83×), Tagesschau (4.33×), and Fugazi (47.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Tribes audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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