Tribes Audience in Germany

Tribes has an estimated audience of 306,155 people in Germany. 56.9% are female, 43.1% are male, average age 39.6. Top brand affinities: 10 things i hate about you, Robin Williams, Hannah Arendt, Julian Casablancas, Western Union.

Top brand affinities include 10 things i hate about you, Robin Williams, Hannah Arendt, with strongest over-indexing on 10 things i hate about you (46.27× the country average). Demographically, the Tribes audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tribes fans

Demographic split for Tribes audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size306,155

Audience persona

The typical Tribes fan in Germany is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for 10 things i hate about you.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tribes audience
BrandAffinityCategory
10 things i hate about you46.27×Movies & TV
Robin Williams20×Movies & TV
Hannah Arendt20×Literature
Julian Casablancas88.21×Music & Radio
Western Union7.17×Business & Career
Fugazi37.69×Music & Radio
Tagesschau2.52×Movies & TV
Once upon a time20×Movies & TV
Burnley Football Club64.79×Sports
Jack White7.54×Movies & TV
Black Veil Brides20×Music & Radio
Jon Bon Jovi11.98×Music & Radio
Dailymotion7.69×Movies & TV
Cameron Diaz9.48×Movies & TV
Real property4.71×Home & Garden
Jeff Beck20×Music & Radio
The Epoch Times6.07×News
Beşiktaş J.K.4.96×Sports
Creedence Clearwater Revival14.16×Music & Radio
Focus3.41×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tribes audience
TraitClusterScore
MindfulnessBALANCE1.92
SpiritualityBALANCE1.56
Need for SecurityCONSERVATISM1.4
Pet OwnershipJOY1.38
Sports ActivityPOWER1.38
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Tribes
CountryShare
United States16.5%
United Kingdom11.4%
Brazil9.4%

See Tribes audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.