Tribes Audience in Germany

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Tribes has an estimated audience of 306,155 people in Germany. 56.9% are female, 43.1% are male, average age 39.6. Top brand affinities: Manor, Israel, KLIX (AM), Kieser Training, Unique Gifts.

Top brand affinities include Manor, Israel, KLIX (AM), with strongest over-indexing on Manor (17.59× the country average). Demographically, the Tribes audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Spirituality.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tribes fans

Demographic split for Tribes audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age39.6
Estimated audience size306,155

Audience persona

The typical Tribes fan in Germany is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Manor.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tribes audience
BrandAffinityCategory
Manor17.59×Shopping
Israel4.04×Travel & Leisure
KLIX (AM)5.06×Music & Radio
Kieser Training5.69×Sports
Unique Gifts1.57×Shopping
Hormones: The Series9.83×Movies & TV
Home Delivery2.87×Food & Beverages
Christmas Gift1.68×Kids & Family
Therme Erding4.26×Travel & Leisure
Faun (band)4.05×Music & Radio
Clondalkin37.69×Business & Career
Harvey Mudd College12.81×Business & Career
Picnic2.6×Kids & Family
Icon (magazine)1.71×Arts & Culture
Wim Hof4.27×Sports
Corona (band)1.56×Music & Radio
Samanyolu Haber2.75×Movies & TV
Gudrun Sjödén1.82×Fashion & Accessoires
Palestine Polytechnic University6.17×Business & Career
Hemnet2.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tribes audience
TraitClusterScore
MindfulnessBALANCE1.92
SpiritualityBALANCE1.56
Need for SecurityCONSERVATISM1.4
Pet OwnershipJOY1.38
Sports ActivityPOWER1.38
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Tribes
CountryShare
United States16.5%
United Kingdom11.4%
Brazil9.4%

See Tribes audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.