Tribes Audience in United States

Tribes logo

Tribes has an estimated audience of 787,454 people in United States. 66.6% are female, 33.4% are male, average age 44.3. Top brand affinities: Lulu 黃路梓茵, Israel, Natural rubber, Jeep Wagoneer, Home staging.

Top brand affinities include Lulu 黃路梓茵, Israel, Natural rubber, with strongest over-indexing on Lulu 黃路梓茵 (5.53× the country average). Demographically, the Tribes audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Spirituality.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tribes fans

Demographic split for Tribes audience in United States
MetricValue
Female66.6%
Male33.4%
Average age44.3
Estimated audience size787,454

Audience persona

The typical Tribes fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Lulu 黃路梓茵.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tribes audience
BrandAffinityCategory
Lulu 黃路梓茵5.53×Movies & TV
Israel2.81×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Jeep Wagoneer4.61×Cars & Mobility
Home staging2.93×Home & Garden
JDSU1.62×Business & Career
Nebraska Cornhuskers4.09×Sports
Steampunk2.37×Fashion & Accessoires
JamBase5.48×Music & Radio
Home Bargains5.49×Shopping
Goop2.47×Internet & Social Media
Urban horticulture1.57×Home & Garden
Hudson, New York5.49×Travel & Leisure
TeachHUB1.66×Business & Career
Corona (band)2.3×Music & Radio
Strategic human resource planning3.6×Business & Career
On the Border Mexican Grill & Cantina2.61×Food & Beverages
headspace3.32×Health
Wok2.31×Food & Beverages
KiwiCo2.42×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tribes audience
TraitClusterScore
MindfulnessBALANCE2.01
SpiritualityBALANCE1.32
Risk AppetiteTHRILL1.24
TraditionCONSERVATISM1.23
Community OrientationOPEN1.2
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Tribes
CountryShare
United States16.5%
United Kingdom11.4%
Brazil9.4%

See Tribes audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.