Tribes Audience in United States
Tribes has an estimated audience of 787,454 people in United States. 66.6% are female, 33.4% are male, average age 44.3. Top brand affinities: Julian Casablancas, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Julian Casablancas, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Julian Casablancas (92.38× the country average). Demographically, the Tribes audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Tribes fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 44.3 |
| Estimated audience size | 787,454 |
Audience persona
The typical Tribes fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Julian Casablancas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julian Casablancas | 92.38× | Music & Radio |
| Autism Awareness | 19.02× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| MSN | 3.47× | News |
| Chuck Norris | 5.15× | Movies & TV |
| Charles, Prince of Wales | 18.86× | Politics & Society |
| Google Flights | 3.6× | Travel & Leisure |
| Sam Rockwell | 9.92× | Movies & TV |
| Fox News Channel | 1.57× | Movies & TV |
| Capital One | 2.07× | Business & Career |
| Diane Keaton | 3.05× | Movies & TV |
| Dollar General | 1.86× | Shopping |
| Staples (Canada) | 2.47× | Business & Career |
| Payment card | 8.17× | Fashion & Accessoires |
| Catherine O'Hara | 3.07× | Movies & TV |
| Hobby Lobby | 1.75× | Home & Garden |
| Sam Elliott | 4.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.01 |
| Spirituality | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.2 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 11.4% |
| Brazil | 9.4% |
See Tribes audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.