Rascasse Audience Intelligence

Tribes Audience in United States

A data profile of the people who buy, follow and care about Tribes in United States — modelled from more than twelve digital signal sources. Tribes has an estimated audience of 690,747 people in United States.

#620among Singer-songwriter in United States#7101among Person in United States#4097in Music & Radio

The average Tribes fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Tennessee.

Top brand affinities include Julian Casablancas, Genetics, Chuck Norris, with strongest over-indexing on Julian Casablancas (37.72× the country average).

Demographically, the Tribes audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tribes fan in United States is more female, around 36.5 years old, with strong Mindfulness tendencies and a notable affinity for Julian Casablancas.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tribes profile in United States.

Audience size
691K
in United States
Gender
56.6%♀
43.4% male
Age
36.5
average years
Country rank
#30167
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tribes fans

56.6% are female, 43.4% are male, average age 36.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Tribes audience in United States
MetricValue
Female56.6%
Male43.4%
Average age36.5
Estimated audience size690,747
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Tribes audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3916%
40-4918%
50+18%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Tribes audience comes from United States.

Worldwide audience distribution share by country for Tribes
CountryShare
United States15.8%
Brazil9.1%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tribes audience in United States is strongest.

Fig. 05

Top regions by affinity

Tribes fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~40K3.12×
02Hawaii~8K2.75×
03Kentucky~20K2.06×
04New Mexico~5K1.47×
05Oklahoma~9K1.22×
06Montana~2K1.13×
07Delaware~2K1.12×
08Alaska~2K1.12×
09North Dakota~2K1.12×
10Alabama~10K1.11×
11Washington~20K1.10×
12South Dakota~2K1.06×
13California~80K1.05×
14Arkansas~6K1.05×
15Mississippi~6K0.99×
16Nevada~7K0.98×
17Texas~60K0.97×
18Pennsylvania~20K0.97×
19Florida~40K0.91×
20Georgia~20K0.91×
21Louisiana~8K0.91×
22Kansas~5K0.91×
23Oregon~7K0.90×
24West Virginia~3K0.90×
25North Carolina~20K0.88×
26Utah~6K0.88×
27Iowa~5K0.88×
28Nebraska~3K0.87×
29Maryland~10K0.86×
30New Jersey~20K0.85×
31Indiana~10K0.85×
32South Carolina~9K0.85×
33Connecticut~6K0.84×
34Colorado~9K0.83×
35Idaho~3K0.83×
36Virginia~10K0.82×
37Missouri~9K0.82×
38New York~30K0.81×
39Illinois~20K0.81×
40Vermont<1K0.81×
41Arizona~10K0.79×
42Minnesota~8K0.79×
43Maine~2K0.78×
44Rhode Island~2K0.78×
45Washington, District of Columbia~2K0.78×
46Ohio~20K0.76×
47Massachusetts~10K0.74×
48Wisconsin~8K0.74×
49New Hampshire~2K0.73×
50Michigan~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Tribes, United States
0.72×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tribes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tribes audience
#·InterestCategoryAffinity×
01Julian CasablancasMusic & Radio37.72×
02Sam RockwellMovies & TV7.88×
03Demi MooreMovies & TV3.14×
04Drudge ReportSports2.86×
05Greeting cardKids & Family2.79×
06Chuck NorrisMovies & TV2.70×
07Diane KeatonMovies & TV2.41×
08GeneticsKids & Family2.15×
09Catholic ChurchPolitics & Society2.09×
10NostalgiaHome & Garden2.03×
11Britney SpearsMusic & Radio2.02×
12Fox News ChannelMovies & TV1.93×
13Charitable organizationPolitics & Society1.89×
14Real propertyHome & Garden1.87×
15TraditionPolitics & Society1.76×
16Nonprofit organizationPolitics & Society1.69×
17BeachesTravel & Leisure1.53×
18LivestockPets & Animals1.53×
19Singer-songwriterMusic & Radio1.51×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tribes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tribes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.14×
PatriotismCONSERVATISM1.89×
SpiritualityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tribes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tribes have in United States?

Tribes has an estimated audience of 690,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tribes fans?

56.6% of Tribes fans are female, 43.4% are male, with an average age of 36.5 years.

03

Which brands do Tribes fans like most?

Tribes fans show strongest brand affinity for Julian Casablancas (37.72×), Genetics (2.15×), and Chuck Norris (2.7×) over the country average.

04

Where do Tribes fans live in United States?

Tribes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Tennessee (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tribes fans also like?

Beyond Tribes itself, the audience over-indexes on Genetics (2.15×), Chuck Norris (2.7×), Sam Rockwell (7.88×), and Nonprofit organization (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Tribes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tribes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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