Rascasse Audience Intelligence

Yellowstone National Park Audience in United States

A data profile of the people who buy, follow and care about Yellowstone National Park in United States — modelled from more than twelve digital signal sources. Yellowstone National Park has an estimated audience of 10,795,166 people in United States.

#8among POI in United States#199among POI in United States#294in Travel & Leisure

The average Yellowstone National Park fan in United States is 46.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Melania Trump, Trophy hunting, Dick Van Dyke, with strongest over-indexing on Melania Trump (1.86× the country average).

Demographically, the Yellowstone National Park audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellowstone National Park fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Melania Trump.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellowstone National Park profile in United States.

Audience size
10.8M
in United States
Gender
53.7%♀
46.3% male
Age
46.3
average years
Country rank
#3322
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellowstone National Park fans

53.7% are female, 46.3% are male, average age 46.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Yellowstone National Park audience in United States
MetricValue
Female53.7%
Male46.3%
Average age46.3
Estimated audience size10,795,166
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Yellowstone National Park audience in United States
Age bracketShare%
16-199%
20-2912%
30-3916%
40-4924%
50+40%
Fig. 04

Worldwide distribution

64.6%

of the worldwide Yellowstone National Park audience comes from United States.

Worldwide audience distribution share by country for Yellowstone National Park
CountryShare
United States64.6%
Mexico3.1%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellowstone National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellowstone National Park fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K7.54×
02Montana~200K6.70×
03Idaho~100K2.75×
04South Dakota~40K1.74×
05Utah~200K1.70×
06North Dakota~30K1.30×
07Colorado~200K1.25×
08Washington~200K1.04×
09Nebraska~50K1.00×
10Iowa~80K0.89×
11Oregon~100K0.88×
12Minnesota~100K0.86×
13Wisconsin~100K0.83×
14Kansas~70K0.80×
15Missouri~100K0.78×
16New Mexico~40K0.77×
17Arizona~200K0.74×
18Oklahoma~90K0.73×
19Arkansas~60K0.73×
20Nevada~80K0.72×
21Indiana~100K0.66×
22California~800K0.65×
23Texas~600K0.65×
24Illinois~200K0.65×
25Kentucky~90K0.64×
26New Hampshire~30K0.64×
27Tennessee~100K0.63×
28Maine~20K0.62×
29Michigan~200K0.61×
30Ohio~200K0.60×
31West Virginia~30K0.60×
32Alaska~10K0.60×
33Pennsylvania~200K0.57×
34Alabama~80K0.56×
35North Carolina~200K0.55×
36Massachusetts~100K0.55×
37New Jersey~100K0.54×
38Virginia~100K0.54×
39Louisiana~80K0.54×
40South Carolina~90K0.53×
41Mississippi~50K0.53×
42Georgia~200K0.52×
43Florida~400K0.51×
44Connecticut~60K0.51×
45Hawaii~20K0.50×
46Delaware~10K0.49×
47Maryland~90K0.48×
48New York~300K0.45×
49Rhode Island~20K0.45×
50Washington, District of Columbia~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Yellowstone National Park, United States
0.44×1.00×7.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellowstone National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellowstone National Park audience
#·InterestCategoryAffinity×
01Sportsman's WarehouseShopping2.71×
02WaterfowlPets & Animals2.62×
03WyomingTravel & Leisure2.62×
04MontanaTravel & Leisure2.24×
05Horse trainingPets & Animals2.16×
06Trophy huntingSports1.98×
07Fox huntingSports1.98×
08National parkTravel & Leisure1.90×
09Fly fishingSports1.90×
10Robert RedfordMovies & TV1.89×
11Melania TrumpPolitics & Society1.86×
12Cabela'sSports1.84×
13Turkey huntingSports1.77×
14RodeoSports1.77×
15Western United StatesTravel & Leisure1.75×
16TractorCars & Mobility1.74×
17Dick Van DykeMovies & TV1.66×
18RanchTravel & Leisure1.66×
19Fishing reelSports1.66×
20Survival skillsPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellowstone National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellowstone National Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.00×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellowstone National Park audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.49×
Early Adopter MentalityPOWER0.60×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellowstone National Park have in United States?

Yellowstone National Park has an estimated audience of 10,795,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yellowstone National Park fans?

53.7% of Yellowstone National Park fans are female, 46.3% are male, with an average age of 46.3 years.

03

Which brands do Yellowstone National Park fans like most?

Yellowstone National Park fans show strongest brand affinity for Melania Trump (1.86×), Trophy hunting (1.98×), and Dick Van Dyke (1.66×) over the country average.

04

Where do Yellowstone National Park fans live in United States?

Yellowstone National Park fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Yellowstone National Park fans also like?

Beyond Yellowstone National Park itself, the audience over-indexes on Trophy hunting (1.98×), Dick Van Dyke (1.66×), National park (1.9×), and Montana (2.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowstone National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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