Yellowstone National Park Audience in United States

Yellowstone National Park logo

Yellowstone National Park has an estimated audience of 10,795,166 people in United States. 53.7% are female, 46.3% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Trophy hunting, National park, Montana, Waterfowl, Western United States.

The average Yellowstone National Park fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Trophy hunting, National park, Montana, with strongest over-indexing on Trophy hunting (1.98× the country average). Demographically, the Yellowstone National Park audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Yellowstone National Park fans

Demographic split for Yellowstone National Park audience in United States
MetricValue
Female53.7%
Male46.3%
Average age46.3
Estimated audience size10,795,166

Audience persona

The typical Yellowstone National Park fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Trophy hunting.

Top regions in United States

Top regions ranked by reach for Yellowstone National Park in United States
RegionReachAffinity
California842,5980.71×
Texas634,3190.68×
Florida386,4590.53×
New York287,9500.48×
Washington241,5791.12×
Illinois239,3560.67×
Colorado227,1611.34×
Pennsylvania207,8880.57×
Ohio199,3080.6×
Montana198,0956.61×
Georgia181,7140.55×
North Carolina179,7530.55×
Michigan178,2160.63×
Utah173,7201.8×
Arizona169,6220.77×
New Jersey150,7010.55×
Idaho148,6462.75×
Virginia140,1640.53×
Minnesota139,1470.9×
Wisconsin138,5380.85×
Tennessee138,2960.64×
Missouri136,0900.78×
Indiana131,3100.67×
Massachusetts121,1420.57×
Wyoming116,6427.29×
Oregon113,0200.91×
Maryland90,3940.49×
Kentucky87,1370.64×
Oklahoma85,9810.72×
South Carolina83,9280.52×
Alabama81,5410.54×
Iowa80,8090.91×
Nevada77,1320.74×
Louisiana75,0290.54×
Kansas67,7150.8×
Arkansas64,2380.72×
Connecticut56,0240.52×
Nebraska54,2461×
Mississippi44,4750.5×
South Dakota42,5921.71×
New Mexico41,5700.77×
North Dakota28,1551.27×
West Virginia26,9900.54×
New Hampshire26,0460.61×
Maine23,2010.6×
Hawaii22,3080.48×
Washington, District of Columbia14,4480.45×
Rhode Island14,2190.41×
Delaware13,7730.46×
Alaska11,8530.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellowstone National Park audience
BrandAffinityCategory
Trophy hunting1.98×Sports
National park1.9×Travel & Leisure
Montana2.24×Travel & Leisure
Waterfowl2.62×Pets & Animals
Western United States1.75×Travel & Leisure
Fox hunting1.98×Sports
Ranch1.66×Travel & Leisure
Survival skills1.57×Politics & Society
Cabela's1.84×Sports
Turkey hunting1.77×Sports
Wyoming2.62×Travel & Leisure
Horse training2.16×Pets & Animals
Fly fishing1.9×Sports
Tractor1.74×Cars & Mobility
Fishing reel1.66×Sports
Rodeo1.77×Sports
Warriors (novel series)1.58×Literature
Texas country music2.1×Music & Radio
Rocky Mountain National Park3.42×Travel & Leisure
Robert Redford1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellowstone National Park audience
TraitClusterScore
PatriotismCONSERVATISM1.57
SustainabilityBALANCE1.5
TravellingTHRILL1.36
Sports ActivityPOWER1.34
Community OrientationOPEN1.32
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Yellowstone National Park
CountryShare
United States64.6%
Mexico3.1%
Canada3.1%

See Yellowstone National Park audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Yellowstone National Park have in United States?

Yellowstone National Park has an estimated audience of 10,795,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Yellowstone National Park fans?

53.7% of Yellowstone National Park fans are female, 46.3% are male, with an average age of 46.3 years.

Which brands do Yellowstone National Park fans like most?

Yellowstone National Park fans show strongest brand affinity for Trophy hunting (1.98×), National park (1.9×), and Montana (2.24×) over the country average.

Where do Yellowstone National Park fans live in United States?

Yellowstone National Park fans in United States are most concentrated in California (reach 842,598), Texas (reach 634,319), and Florida (reach 386,459). These three regions account for the largest share of the active audience.

What other brands do Yellowstone National Park fans also like?

Beyond Yellowstone National Park itself, the audience over-indexes on National park (1.9×), Montana (2.24×), Waterfowl (2.62×), and Western United States (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellowstone National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.