Montana Audience in United States

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Montana has an estimated audience of 20,236,446 people in United States. 47.5% are female, 52.5% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons.

The average Montana fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Jeep Wagoneer, with strongest over-indexing on Israel (3.45× the country average). Demographically, the Montana audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Montana fans

Demographic split for Montana audience in United States
MetricValue
Female47.5%
Male52.5%
Average age44.9
Estimated audience size20,236,446

Audience persona

The typical Montana fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Montana in United States
RegionReachAffinity
California1,751,6220.79×
Texas1,405,7140.81×
Florida1,060,5440.77×
New York734,2200.65×
Montana661,99911.79×
Washington486,2161.2×
Illinois466,0380.69×
Georgia439,6310.71×
North Carolina416,3630.68×
Pennsylvania412,1040.6×
Ohio373,2060.6×
Arizona368,6380.89×
Michigan336,5680.64×
Virginia334,7490.68×
Colorado325,5191.02×
New Jersey321,3690.62×
Tennessee297,8890.73×
Indiana259,9990.7×
Massachusetts258,2660.65×
Minnesota240,5290.83×
South Carolina233,4930.77×
Missouri231,5160.71×
Oregon211,7670.91×
Wisconsin208,6140.69×
Maryland204,4510.59×
Utah193,9321.07×
Alabama184,9470.65×
Louisiana179,3240.69×
Kentucky176,0920.69×
Nevada171,9800.88×
Oklahoma166,1760.74×
Idaho135,3481.33×
Connecticut127,2080.63×
Iowa120,6390.72×
Kansas118,4120.74×
Arkansas116,9260.7×
Mississippi107,4710.64×
New Mexico78,4260.77×
Nebraska75,6840.75×
North Dakota62,7391.51×
Hawaii59,9930.69×
West Virginia56,2820.6×
New Hampshire55,0700.69×
South Dakota54,3681.16×
Maine53,1440.73×
Wyoming47,6161.59×
Washington, District of Columbia40,4160.66×
Alaska39,0040.9×
Rhode Island34,3310.53×
Delaware28,4050.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montana audience
BrandAffinityCategory
Israel3.45×Travel & Leisure
Urban Outfitters1.67×Shopping
Jeep Wagoneer4.65×Cars & Mobility
Nebraska Cornhuskers football2.58×Sports
Jesse Plemons2.02×Movies & TV
Urban horticulture1.88×Home & Garden
Glossier2.64×Beauty & Wellness
Tech News4.15×Technology & Electronics
Jeep Grand Cherokee (WJ)2.51×Cars & Mobility
Jennifer Meyer5.94×Fashion & Accessoires
Home staging1.94×Home & Garden
Charlamagne Tha God3.44×Movies & TV
Jill Scott2.05×Music & Radio
JamBase3.98×Music & Radio
Cleveland Clinic1.96×Health
Jezebel (film)2.31×Movies & TV
Kodiak, Alaska2.81×Travel & Leisure
Strategic human resource planning3.07×Business & Career
Infiniti QX565.81×Cars & Mobility
Keith Stanfield2.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montana audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.24
ExtroversionTHRILL1.23
TraditionCONSERVATISM1.19
Risk AppetiteTHRILL1.11
TravellingTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Montana
CountryShare
United States63.6%
Mexico4.0%
Canada3.2%

See Montana audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Montana have in United States?

Montana has an estimated audience of 20,236,446 people in United States, concentrated in California and Texas.

What is the gender split and age of Montana fans?

47.5% of Montana fans are female, 52.5% are male, with an average age of 44.9 years.

Which brands do Montana fans like most?

Montana fans show strongest brand affinity for Israel (3.45×), Urban Outfitters (1.67×), and Jeep Wagoneer (4.65×) over the country average.

Where do Montana fans live in United States?

Montana fans in United States are most concentrated in California (reach 1,751,622), Texas (reach 1,405,714), and Florida (reach 1,060,544). These three regions account for the largest share of the active audience.

What other brands do Montana fans also like?

Beyond Montana itself, the audience over-indexes on Urban Outfitters (1.67×), Jeep Wagoneer (4.65×), Nebraska Cornhuskers football (2.58×), and Jesse Plemons (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.