Rascasse Audience Intelligence

Montana Audience in Germany

A data profile of the people who buy, follow and care about Montana in Germany — modelled from more than twelve digital signal sources. Montana has an estimated audience of 419,165 people in Germany.

#5136among Topic in Germany#1063in Travel & Leisure

The average Montana fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Oblivion (2013 film), Tropic Thunder, with strongest over-indexing on Scooby-Doo (20× the country average).

Demographically, the Montana audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Montana fan in Germany is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Scooby-Doo.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montana profile in Germany.

Audience size
419K
in Germany
Gender
47.3%♀
52.7% male
Age
40.6
average years
Country rank
#13473
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montana fans

47.3% are female, 52.7% are male, average age 40.6.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Montana audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age40.6
Estimated audience size419,165
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Montana audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4924%
50+21%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Montana audience comes from Germany.

Worldwide audience distribution share by country for Montana
CountryShare
United States63.5%
Mexico4.0%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montana audience in Germany is strongest.

Fig. 05

Top regions by affinity

Montana fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.15×
02Rheinland-Pfalz~20K1.10×
03Schleswig-Holstein~20K1.10×
04Niedersachsen~40K1.09×
05Hessen~30K1.04×
06Brandenburg~10K1.04×
07Nordrhein-Westfalen~90K1.02×
08Baden-Württemberg~60K1.02×
09Hamburg~9K1.00×
10Saarland~5K0.98×
11Thüringen~10K0.97×
12Berlin~20K0.94×
13Bremen~3K0.92×
14Mecklenburg-Vorpommern~7K0.90×
15Sachsen~20K0.89×
16Sachsen-Anhalt~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Montana, Germany
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montana audience
#·InterestCategoryAffinity×
01Tropic ThunderMovies & TV63.02×
02Hot FuzzMovies & TV32.88×
03Florida KeysTravel & Leisure22.92×
04Scooby-DooMovies & TV20.00×
05Oblivion (2013 film)Movies & TV20.00×
06Paul SchockemöhleSports20.00×
07James FrancoMovies & TV20.00×
08Monty Python's Life of BrianMovies & TV20.00×
09The HangoverMovies & TV20.00×
10Superbad (film)Movies & TV20.00×
11Hanoverian horsePets & Animals20.00×
12Sausage PartyMovies & TV20.00×
13AppaloosaPets & Animals20.00×
14ZoolanderMovies & TV20.00×
15Christian AhlmannSports19.59×
16BoratMovies & TV18.09×
17Christina RicciMovies & TV16.87×
18Full Metal JacketMovies & TV15.01×
19Krämer PferdesportSports10.24×
20BeetlejuiceMovies & TV5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montana audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
ExtroversionTHRILL1.49×
Pet OwnershipJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montana audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montana have in Germany?

Montana has an estimated audience of 419,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Montana fans?

47.3% of Montana fans are female, 52.7% are male, with an average age of 40.6 years.

03

Which brands do Montana fans like most?

Montana fans show strongest brand affinity for Scooby-Doo (20×), Oblivion (2013 film) (20×), and Tropic Thunder (63.02×) over the country average.

04

Where do Montana fans live in Germany?

Montana fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Montana fans also like?

Beyond Montana itself, the audience over-indexes on Oblivion (2013 film) (20×), Tropic Thunder (63.02×), Paul Schockemöhle (20×), and James Franco (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Montana audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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