Montana Audience in Germany
Montana has an estimated audience of 419,165 people in Germany. 47.3% are female, 52.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hemnet, Torchlight, Knauf Insulation, Preacher (comics), Progressive rock.
The average Montana fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hemnet, Torchlight, Knauf Insulation, with strongest over-indexing on Hemnet (13.62× the country average). Demographically, the Montana audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Montana fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 40.6 |
| Estimated audience size | 419,165 |
Audience persona
The typical Montana fan in Germany is balanced, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Hemnet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,258 | 1.05× |
| Bayern | 79,058 | 1.17× |
| Baden-Württemberg | 59,378 | 1.04× |
| Niedersachsen | 45,417 | 1.12× |
| Hessen | 34,499 | 1.08× |
| Rheinland-Pfalz | 22,715 | 1.08× |
| Berlin | 18,851 | 1.01× |
| Sachsen | 17,952 | 0.87× |
| Schleswig-Holstein | 16,040 | 1.07× |
| Brandenburg | 13,520 | 1.04× |
| Thüringen | 9,818 | 0.92× |
| Hamburg | 9,755 | 1.03× |
| Sachsen-Anhalt | 8,998 | 0.83× |
| Mecklenburg-Vorpommern | 7,031 | 0.88× |
| Saarland | 4,709 | 0.91× |
| Bremen | 3,248 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hemnet | 13.62× | Home & Garden |
| Torchlight | 20× | Games |
| Knauf Insulation | 20× | Business & Career |
| Preacher (comics) | 10.21× | Literature |
| Progressive rock | 2.06× | Music & Radio |
| The Client (1994 film) | 9.11× | Movies & TV |
| Sexy Beast | 20× | Movies & TV |
| Alaska | 3.66× | Travel & Leisure |
| Google Analytics | 2.6× | Internet & Social Media |
| Este, Veneto | 2.15× | Travel & Leisure |
| Information sensitivity | 4.39× | Technology & Electronics |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Golden Gate | 4.56× | Games |
| Headhunters (film) | 3.82× | Movies & TV |
| TVP Info | 6.97× | Movies & TV |
| Sailor | 3.89× | Travel & Leisure |
| Elgato Gaming | 6.61× | Games |
| Kotzebue, Alaska | 15.47× | Travel & Leisure |
| Jura Mountains | 4.26× | Travel & Leisure |
| Tigran Hamasyan | 12.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.75 |
| Pet Ownership | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.38 |
| Extroversion | THRILL | 1.37 |
| Travelling | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.6% |
| Mexico | 4.0% |
| Canada | 3.2% |
See Montana audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Montana have in Germany?
Montana has an estimated audience of 419,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Montana fans?
47.3% of Montana fans are female, 52.7% are male, with an average age of 40.6 years.
Which brands do Montana fans like most?
Montana fans show strongest brand affinity for Hemnet (13.62×), Torchlight (20×), and Knauf Insulation (20×) over the country average.
Where do Montana fans live in Germany?
Montana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,258), Bayern (reach 79,058), and Baden-Württemberg (reach 59,378). These three regions account for the largest share of the active audience.
What other brands do Montana fans also like?
Beyond Montana itself, the audience over-indexes on Torchlight (20×), Knauf Insulation (20×), Preacher (comics) (10.21×), and Progressive rock (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.