Joshua Tree National Park Audience in United States
Joshua Tree National Park has an estimated audience of 1,159,182 people in United States. 61.9% are female, 38.1% are male, average age 46.5. Top regions: California, Arizona, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Grand Canyon National Park.
The average Joshua Tree National Park fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Joshua Tree National Park audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: National park
Demographics of Joshua Tree National Park fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 46.5 |
| Estimated audience size | 1,159,182 |
Audience persona
The typical Joshua Tree National Park fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 706,357 | 5.54× |
| Arizona | 77,394 | 3.27× |
| Texas | 75,552 | 0.76× |
| New York | 54,059 | 0.83× |
| Florida | 49,103 | 0.63× |
| Illinois | 40,895 | 1.06× |
| Nevada | 33,342 | 2.97× |
| Washington | 32,620 | 1.4× |
| Pennsylvania | 31,696 | 0.81× |
| Ohio | 28,832 | 0.81× |
| New Jersey | 25,969 | 0.88× |
| Georgia | 25,726 | 0.72× |
| Massachusetts | 24,755 | 1.08× |
| Michigan | 24,390 | 0.8× |
| North Carolina | 22,336 | 0.64× |
| Virginia | 20,962 | 0.74× |
| Colorado | 20,283 | 1.11× |
| Utah | 19,658 | 1.89× |
| Minnesota | 18,730 | 1.13× |
| Tennessee | 17,876 | 0.77× |
| Oregon | 16,794 | 1.26× |
| Indiana | 16,474 | 0.78× |
| Wisconsin | 15,177 | 0.87× |
| Maryland | 14,198 | 0.71× |
| Missouri | 13,897 | 0.74× |
| South Carolina | 9,382 | 0.54× |
| Kentucky | 9,132 | 0.63× |
| Connecticut | 8,844 | 0.76× |
| Alabama | 8,173 | 0.5× |
| Oklahoma | 7,573 | 0.59× |
| Louisiana | 7,498 | 0.5× |
| Iowa | 7,237 | 0.76× |
| Kansas | 6,054 | 0.66× |
| Idaho | 6,053 | 1.04× |
| Arkansas | 5,661 | 0.59× |
| New Mexico | 5,314 | 0.91× |
| Nebraska | 4,318 | 0.74× |
| Hawaii | 4,305 | 0.86× |
| New Hampshire | 4,110 | 0.9× |
| Washington, District of Columbia | 3,666 | 1.05× |
| Mississippi | 3,531 | 0.37× |
| Montana | 3,147 | 0.98× |
| Maine | 3,050 | 0.73× |
| West Virginia | 2,476 | 0.46× |
| Alaska | 2,281 | 0.92× |
| Rhode Island | 2,131 | 0.58× |
| Delaware | 2,073 | 0.65× |
| South Dakota | 1,925 | 0.72× |
| Vermont | 1,684 | 0.83× |
| North Dakota | 1,622 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Grand Canyon National Park | 23.91× | Travel & Leisure |
| Sequoia National Park | 35.78× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
| Plymouth | 27× | Travel & Leisure |
| Trivago | 10.19× | Travel & Leisure |
| Planet Fitness | 3.39× | Sports |
| Banff National Park | 28.52× | Travel & Leisure |
| Royal Caribbean Cruises Ltd. | 6.52× | Travel & Leisure |
| Diaper bag | 5.07× | Kids & Family |
| National park | 4.28× | Travel & Leisure |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Livemusic | 3.82× | Music & Radio |
| Standup paddleboarding | 6.37× | Sports |
| Cross-country skiing | 10.12× | Sports |
| Wildlife photography | 4.65× | Technology & Electronics |
| Travel photography | 4.36× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3 |
| Risk Appetite | THRILL | 2.91 |
| Sustainability | BALANCE | 2.85 |
| Luxury Orientation | PREMIUM | 2.81 |
| Design Affinity | PREMIUM | 2.47 |
| Community Orientation | OPEN | 2.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.6% |
| United Kingdom | 9.8% |
| Japan | 3.8% |
See Joshua Tree National Park audiences in other countries
- Joshua Tree National Park — Germany
- Joshua Tree National Park — United Kingdom
- Joshua Tree National Park — France
- Joshua Tree National Park — Italy
- Joshua Tree National Park — Spain
- Joshua Tree National Park — Brazil
- Joshua Tree National Park — Japan
- Joshua Tree National Park — South Korea
- Joshua Tree National Park — India
More National park audiences in United States
- Rwenzori Mountains (20,934,914)
- Yosemite National Park (7,774,888)
- Great Smoky Mountains National Park (6,311,437)
- Rocky Mountain National Park (5,549,203)
- Zion National Park (3,294,581)
Frequently asked questions
How many fans does Joshua Tree National Park have in United States?
Joshua Tree National Park has an estimated audience of 1,159,182 people in United States, concentrated in California and Arizona.
What is the gender split and age of Joshua Tree National Park fans?
61.9% of Joshua Tree National Park fans are female, 38.1% are male, with an average age of 46.5 years.
Which brands do Joshua Tree National Park fans like most?
Joshua Tree National Park fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.
Where do Joshua Tree National Park fans live in United States?
Joshua Tree National Park fans in United States are most concentrated in California (reach 706,357), Arizona (reach 77,394), and Texas (reach 75,552). These three regions account for the largest share of the active audience.
What other brands do Joshua Tree National Park fans also like?
Beyond Joshua Tree National Park itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Grand Canyon National Park (23.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joshua Tree National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.