Joshua Tree National Park Audience in United States

Joshua Tree National Park logo

Joshua Tree National Park has an estimated audience of 1,159,182 people in United States. 61.9% are female, 38.1% are male, average age 46.5. Top regions: California, Arizona, Texas. Top brand affinities: Product design, Electrolyte, Nebraska Cornhuskers football, Voter registration, Embroidery Library.

The average Joshua Tree National Park fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Product design, Electrolyte, Nebraska Cornhuskers football, with strongest over-indexing on Product design (3.42× the country average). Demographically, the Joshua Tree National Park audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Joshua Tree National Park fans

Demographic split for Joshua Tree National Park audience in United States
MetricValue
Female61.9%
Male38.1%
Average age46.5
Estimated audience size1,159,182

Audience persona

The typical Joshua Tree National Park fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Joshua Tree National Park in United States
RegionReachAffinity
California706,3575.54×
Arizona77,3943.27×
Texas75,5520.76×
New York54,0590.83×
Florida49,1030.63×
Illinois40,8951.06×
Nevada33,3422.97×
Washington32,6201.4×
Pennsylvania31,6960.81×
Ohio28,8320.81×
New Jersey25,9690.88×
Georgia25,7260.72×
Massachusetts24,7551.08×
Michigan24,3900.8×
North Carolina22,3360.64×
Virginia20,9620.74×
Colorado20,2831.11×
Utah19,6581.89×
Minnesota18,7301.13×
Tennessee17,8760.77×
Oregon16,7941.26×
Indiana16,4740.78×
Wisconsin15,1770.87×
Maryland14,1980.71×
Missouri13,8970.74×
South Carolina9,3820.54×
Kentucky9,1320.63×
Connecticut8,8440.76×
Alabama8,1730.5×
Oklahoma7,5730.59×
Louisiana7,4980.5×
Iowa7,2370.76×
Kansas6,0540.66×
Idaho6,0531.04×
Arkansas5,6610.59×
New Mexico5,3140.91×
Nebraska4,3180.74×
Hawaii4,3050.86×
New Hampshire4,1100.9×
Washington, District of Columbia3,6661.05×
Mississippi3,5310.37×
Montana3,1470.98×
Maine3,0500.73×
West Virginia2,4760.46×
Alaska2,2810.92×
Rhode Island2,1310.58×
Delaware2,0730.65×
South Dakota1,9250.72×
Vermont1,6840.83×
North Dakota1,6220.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joshua Tree National Park audience
BrandAffinityCategory
Product design3.42×Business & Career
Electrolyte6.51×Health
Nebraska Cornhuskers football3.99×Sports
Voter registration5.08×Politics & Society
Embroidery Library15.02×Home & Garden
Justice2.4×Politics & Society
Peru national football team10.19×Sports
Nasal cavity5.4×Health
Urban horticulture2.29×Home & Garden
Jesse Plemons2.17×Movies & TV
Kenosha, Wisconsin6.56×Travel & Leisure
Steampunk2.47×Fashion & Accessoires
Charlamagne Tha God4.46×Movies & TV
Public speaking1.83×Politics & Society
UK garage2.48×Music & Radio
Nipsey Hussle2.65×Music & Radio
Corona (band)2.59×Music & Radio
Home staging2.34×Home & Garden
Glossier2.38×Beauty & Wellness
Stamp collecting2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joshua Tree National Park audience
TraitClusterScore
TravellingTHRILL3
Risk AppetiteTHRILL2.91
SustainabilityBALANCE2.85
Luxury OrientationPREMIUM2.81
Design AffinityPREMIUM2.47
Community OrientationOPEN2.2

Worldwide distribution

Worldwide audience distribution share by country for Joshua Tree National Park
CountryShare
United States63.6%
United Kingdom9.8%
Japan3.8%

See Joshua Tree National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Joshua Tree National Park have in United States?

Joshua Tree National Park has an estimated audience of 1,159,182 people in United States, concentrated in California and Arizona.

What is the gender split and age of Joshua Tree National Park fans?

61.9% of Joshua Tree National Park fans are female, 38.1% are male, with an average age of 46.5 years.

Which brands do Joshua Tree National Park fans like most?

Joshua Tree National Park fans show strongest brand affinity for Product design (3.42×), Electrolyte (6.51×), and Nebraska Cornhuskers football (3.99×) over the country average.

Where do Joshua Tree National Park fans live in United States?

Joshua Tree National Park fans in United States are most concentrated in California (reach 706,357), Arizona (reach 77,394), and Texas (reach 75,552). These three regions account for the largest share of the active audience.

What other brands do Joshua Tree National Park fans also like?

Beyond Joshua Tree National Park itself, the audience over-indexes on Electrolyte (6.51×), Nebraska Cornhuskers football (3.99×), Voter registration (5.08×), and Embroidery Library (15.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joshua Tree National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.