Rascasse Audience Intelligence

Joshua Tree National Park Audience in United States

A data profile of the people who buy, follow and care about Joshua Tree National Park in United States — modelled from more than twelve digital signal sources. Joshua Tree National Park has an estimated audience of 1,159,182 people in United States.

#11among National park in United States#1861among POI in United States#1603in Travel & Leisure

The average Joshua Tree National Park fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Grand Teton National Park, Sequoia National Park, Plymouth, with strongest over-indexing on Grand Teton National Park (31.93× the country average).

Demographically, the Joshua Tree National Park audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joshua Tree National Park fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Grand Teton National Park.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joshua Tree National Park profile in United States.

Audience size
1.2M
in United States
Gender
61.9%♀
38.1% male
Age
46.5
average years
Country rank
#21380
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joshua Tree National Park fans

61.9% are female, 38.1% are male, average age 46.5.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Joshua Tree National Park audience in United States
MetricValue
Female61.9%
Male38.1%
Average age46.5
Estimated audience size1,159,182
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Joshua Tree National Park audience in United States
Age bracketShare%
16-198%
20-2913%
30-3915%
40-4922%
50+42%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Joshua Tree National Park audience comes from United States.

Worldwide audience distribution share by country for Joshua Tree National Park
CountryShare
United States63.5%
United Kingdom9.8%
Japan3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joshua Tree National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Joshua Tree National Park fans by region: top regions in United States
#RegionReachAffinity×
01California~700K5.17×
02Arizona~70K3.11×
03Nevada~30K2.77×
04Utah~20K1.79×
05Washington~30K1.35×
06Oregon~20K1.21×
07Minnesota~20K1.15×
08Idaho~6K1.07×
09Washington, District of Columbia~4K1.06×
10Colorado~20K1.05×
11Montana~3K1.05×
12Alaska~3K1.05×
13Illinois~40K1.01×
14Massachusetts~20K1.01×
15New Mexico~6K0.98×
16Vermont~2K0.95×
17Wisconsin~20K0.93×
18New Hampshire~4K0.93×
19Hawaii~5K0.91×
20South Dakota~2K0.87×
21New Jersey~20K0.83×
22Indiana~20K0.83×
23Pennsylvania~30K0.81×
24Nebraska~5K0.81×
25North Dakota~2K0.81×
26New York~50K0.80×
27Michigan~20K0.80×
28Ohio~30K0.79×
29Tennessee~20K0.78×
30Missouri~10K0.77×
31Maine~3K0.76×
32Virginia~20K0.75×
33Iowa~7K0.75×
34Texas~70K0.74×
35Maryland~10K0.74×
36Connecticut~9K0.74×
37Georgia~30K0.73×
38Delaware~2K0.73×
39Rhode Island~2K0.68×
40North Carolina~20K0.67×
41Arkansas~6K0.66×
42Kansas~6K0.66×
43Oklahoma~8K0.64×
44Florida~50K0.63×
45Kentucky~9K0.62×
46West Virginia~3K0.59×
47South Carolina~10K0.57×
48Alabama~9K0.57×
49Louisiana~8K0.57×
50Mississippi~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Joshua Tree National Park, United States
0.51×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joshua Tree National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joshua Tree National Park audience
#·InterestCategoryAffinity×
01Sequoia National ParkTravel & Leisure39.06×
02Banff National ParkTravel & Leisure33.27×
03Grand Teton National ParkTravel & Leisure31.93×
04PlymouthTravel & Leisure27.82×
05Cultural tourismTravel & Leisure26.67×
06American Cruise LinesTravel & Leisure24.06×
07Drone racingSports21.86×
08Grand Canyon National ParkTravel & Leisure18.08×
09Zion National ParkTravel & Leisure11.22×
10Rocky Mountain National ParkTravel & Leisure10.06×
11TrivagoTravel & Leisure7.95×
12Yosemite National ParkTravel & Leisure7.64×
13Grand CanyonTravel & Leisure7.58×
14Royal Caribbean Cruises Ltd.Travel & Leisure5.95×
15Hiking bootFashion & Accessoires5.34×
16GermanyTravel & Leisure4.97×
17Wildlife photographyTechnology & Electronics4.79×
18National parkTravel & Leisure3.75×
19Travel photographyTechnology & Electronics3.54×
20Trader Joe'sShopping2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joshua Tree National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joshua Tree National Park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.75×
Risk AppetiteTHRILL2.33×
Community OrientationOPEN2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joshua Tree National Park audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.86×
Quality AwarenessPREMIUM0.95×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joshua Tree National Park have in United States?

Joshua Tree National Park has an estimated audience of 1,159,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joshua Tree National Park fans?

61.9% of Joshua Tree National Park fans are female, 38.1% are male, with an average age of 46.5 years.

03

Which brands do Joshua Tree National Park fans like most?

Joshua Tree National Park fans show strongest brand affinity for Grand Teton National Park (31.93×), Sequoia National Park (39.06×), and Plymouth (27.82×) over the country average.

04

Where do Joshua Tree National Park fans live in United States?

Joshua Tree National Park fans in United States are most concentrated in California (reach ~700K), Texas (reach ~70K), and Arizona (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Joshua Tree National Park fans also like?

Beyond Joshua Tree National Park itself, the audience over-indexes on Sequoia National Park (39.06×), Plymouth (27.82×), Grand Canyon National Park (18.08×), and Banff National Park (33.27×) compared to the United States average.

Appendix

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See Joshua Tree National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joshua Tree National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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