Mount Rainier National Park Audience in United States

Mount Rainier National Park has an estimated audience of 699,516 people in United States. 63.1% are female, 36.9% are male, average age 44.9. Top regions: Washington, California, Texas. Top brand affinities: Woolrich, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Mount Rainier National Park fan in United States is 44.9 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Woolrich, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Woolrich (151.42× the country average). Demographically, the Mount Rainier National Park audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Mount Rainier National Park fans

Demographic split for Mount Rainier National Park audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.9
Estimated audience size699,516

Audience persona

The typical Mount Rainier National Park fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Woolrich.

Top regions in United States

Top regions ranked by reach for Mount Rainier National Park in United States
RegionReachAffinity
Washington176,18012.56×
California71,8140.93×
Texas57,2280.95×
Florida32,3530.68×
Oregon23,7452.96×
New York23,0320.59×
Illinois19,4990.84×
Pennsylvania15,4410.66×
Ohio15,2210.71×
Georgia13,6700.63×
North Carolina12,4000.59×
New Jersey12,0830.68×
Virginia12,0550.71×
Michigan11,7490.64×
Minnesota10,9491.09×
Arizona10,4180.73×
Massachusetts10,1270.73×
Indiana9,6650.76×
Wisconsin9,5600.91×
Missouri9,2510.82×
Colorado9,0510.82×
Tennessee8,8420.63×
Maryland8,2230.68×
Utah6,8901.1×
South Carolina5,6700.54×
Idaho5,2211.49×
Kentucky5,1250.58×
Louisiana5,0340.56×
Oklahoma4,6320.6×
Alabama4,5900.47×
Nevada4,3430.64×
Iowa4,2790.74×
Connecticut4,0940.58×
Kansas3,9500.72×
Arkansas3,4900.61×
Montana2,9901.54×
Hawaii2,6220.87×
Nebraska2,4070.69×
Mississippi2,1190.37×
Washington, District of Columbia1,8700.89×
New Mexico1,8620.53×
New Hampshire1,8210.66×
Maine1,4860.59×
West Virginia1,4780.45×
Alaska1,1370.76×
South Dakota1,1110.69×
North Dakota1,0500.73×
Rhode Island1,0440.47×
Delaware8600.45×
Wyoming8330.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mount Rainier National Park audience
BrandAffinityCategory
Woolrich151.42×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Christina Hendricks20×Movies & TV
Income tax13.19×Business & Career
MSN3.82×News
Bram Stoker's Dracula26.96×Movies & TV
Grand Canyon National Park15.39×Travel & Leisure
Planet Fitness3.37×Sports
Travel Blogger12.39×Travel & Leisure
Diaper bag5.49×Kids & Family
National park4.33×Travel & Leisure
Seattle Mariners5.66×Sports
Charles, Prince of Wales18.87×Politics & Society
Seattle Seahawks5.19×Sports
Horoscope6.43×Health
Banff National Park23.63×Travel & Leisure
Cotopaxi17.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mount Rainier National Park audience
TraitClusterScore
TravellingTHRILL2.73
Risk AppetiteTHRILL2.46
Community OrientationOPEN1.93
Luxury OrientationPREMIUM1.79
Design AffinityPREMIUM1.62
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for Mount Rainier National Park
CountryShare
United States84.6%
United Kingdom2.7%
Canada2.4%

See Mount Rainier National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Mount Rainier National Park have in United States?

Mount Rainier National Park has an estimated audience of 699,516 people in United States, concentrated in Washington and California.

What is the gender split and age of Mount Rainier National Park fans?

63.1% of Mount Rainier National Park fans are female, 36.9% are male, with an average age of 44.9 years.

Which brands do Mount Rainier National Park fans like most?

Mount Rainier National Park fans show strongest brand affinity for Woolrich (151.42×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mount Rainier National Park fans live in United States?

Mount Rainier National Park fans in United States are most concentrated in Washington (reach 176,180), California (reach 71,814), and Texas (reach 57,228). These three regions account for the largest share of the active audience.

What other brands do Mount Rainier National Park fans also like?

Beyond Mount Rainier National Park itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mount Rainier National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.