Rascasse Audience Intelligence

Marmot (company) Target Market in United States

A data profile of the people who buy, follow and care about Marmot (company) in United States — modelled from more than twelve digital signal sources. Marmot (company) has an estimated audience of 1,721,009 people in United States.

#1647among Brand in United States#1436in Sports

The average Marmot (company) fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Woolrich, Jack Wolfskin, Sierra Trading Post, with strongest over-indexing on Woolrich (80.47× the country average).

Demographically, the Marmot (company) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marmot (company) fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Woolrich.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marmot (company) profile in United States.

Audience size
1.7M
in United States
Gender
42.7%♀
57.3% male
Age
40.3
average years
Country rank
#15996
Brand in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marmot (company)

42.7% are female, 57.3% are male, average age 40.3.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Marmot (company) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age40.3
Estimated audience size1,721,009
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Marmot (company) audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4920%
50+22%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Marmot (company) audience comes from United States.

Worldwide audience distribution share by country for Marmot (company)
CountryShare
United States47.8%
Japan11.1%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marmot (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Marmot (company) customers by region in United States
#RegionReachAffinity×
01Wyoming~9K3.38×
02Alaska~10K3.09×
03Montana~10K2.86×
04Colorado~70K2.41×
05Washington~70K2.01×
06Idaho~20K1.89×
07Utah~20K1.52×
08South Dakota~6K1.37×
09Oregon~20K1.22×
10Vermont~4K1.21×
11Maine~7K1.05×
12New Hampshire~7K0.98×
13Minnesota~20K0.93×
14North Dakota~3K0.91×
15Massachusetts~30K0.90×
16Nebraska~8K0.88×
17Nevada~10K0.85×
18Wisconsin~20K0.84×
19California~200K0.83×
20New York~80K0.83×
21New Mexico~7K0.83×
22Connecticut~10K0.80×
23Kansas~10K0.80×
24Michigan~40K0.79×
25Iowa~10K0.79×
26Arkansas~10K0.78×
27Missouri~20K0.77×
28Hawaii~6K0.76×
29Oklahoma~10K0.75×
30Rhode Island~4K0.75×
31Arizona~30K0.73×
32Illinois~40K0.72×
33Washington, District of Columbia~4K0.72×
34Indiana~20K0.71×
35Virginia~30K0.70×
36Tennessee~20K0.70×
37North Carolina~40K0.69×
38Pennsylvania~40K0.68×
39Kentucky~10K0.67×
40Alabama~20K0.66×
41West Virginia~5K0.66×
42Ohio~40K0.65×
43New Jersey~30K0.65×
44Maryland~20K0.65×
45Georgia~30K0.60×
46Texas~90K0.58×
47South Carolina~10K0.56×
48Louisiana~10K0.49×
49Florida~60K0.48×
50Mississippi~7K0.47×
Fig. 06

Affinity by region

Affinity by region — Marmot (company), United States
0.47×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marmot (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marmot (company) audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires80.47×
02Jack WolfskinFashion & Accessoires61.76×
03Fischer (company)Sports46.59×
04Mountain HardwearFashion & Accessoires37.68×
05Outdoor ResearchFashion & Accessoires34.58×
06La SportivaFashion & Accessoires29.87×
07Sierra Trading PostFashion & Accessoires22.39×
08Helly HansenFashion & Accessoires16.41×
09Family carCars & Mobility14.18×
10Arc'teryxFashion & Accessoires13.57×
11High-net-worth individualBusiness & Career11.18×
12Travel BloggerTravel & Leisure11.04×
13The North FaceFashion & Accessoires10.15×
14LacosteFashion & Accessoires9.16×
15PatagoniaFashion & Accessoires8.63×
16Sustainable energyHome & Garden7.13×
17Columbia SportswearFashion & Accessoires7.13×
18Renewable energyBusiness & Career6.12×
19Ski resortTravel & Leisure5.07×
20AirbnbTravel & Leisure2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marmot (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marmot (company) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.15×
Family OrientationCONSERVATISM3.76×
SustainabilityBALANCE2.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marmot (company) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
CreativityOPEN0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marmot (company)'s target market in United States?

Marmot (company)'s target market in United States covers an estimated 1,721,009 people, concentrated in California and Texas.

02

What is the gender split and age of Marmot (company) customers?

42.7% of the Marmot (company) audience are female, 57.3% are male, with an average age of 40.3 years.

03

Which brands do Marmot (company) fans like most?

Marmot (company) fans show strongest brand affinity for Woolrich (80.47×), Jack Wolfskin (61.76×), and Sierra Trading Post (22.39×) over the country average.

04

Where do Marmot (company) fans live in United States?

Marmot (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Marmot (company) fans also like?

Beyond Marmot (company) itself, the audience over-indexes on Jack Wolfskin (61.76×), Sierra Trading Post (22.39×), Family car (14.18×), and Mountain Hardwear (37.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marmot (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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