Marmot (company) Audience in United States

Marmot (company) logo

Marmot (company) has an estimated audience of 1,762,859 people in United States. 42.7% are female, 57.3% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Product design, Home equity, Israel, Home staging.

The average Marmot (company) fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Product design, Home equity, with strongest over-indexing on Natural rubber (2.26× the country average). Demographically, the Marmot (company) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Marmot (company) fans

Demographic split for Marmot (company) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age40.3
Estimated audience size1,762,859

Audience persona

The typical Marmot (company) fan in United States is more male, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Marmot (company) in United States
RegionReachAffinity
California173,4050.89×
Texas90,8950.6×
New York88,3920.9×
Washington72,5252.05×
Colorado70,4902.54×
Florida58,6410.49×
Illinois45,0360.77×
Pennsylvania41,2140.69×
North Carolina38,5760.73×
Michigan37,6150.82×
Ohio36,1530.67×
Georgia33,8310.62×
Massachusetts32,5980.94×
Virginia31,3200.73×
New Jersey30,3820.68×
Arizona26,8490.75×
Tennessee25,5140.72×
Oregon24,8131.23×
Utah24,5641.56×
Minnesota24,0770.95×
Indiana23,2650.72×
Wisconsin22,5150.85×
Missouri22,2530.78×
Maryland20,3920.67×
Idaho16,8081.9×
Alabama16,0030.65×
South Carolina14,9980.57×
Nevada14,8600.87×
Oklahoma14,6730.75×
Kentucky14,5080.66×
Connecticut14,2810.81×
Montana13,7472.81×
Kansas11,1810.8×
Iowa11,1390.77×
Arkansas11,0140.76×
Alaska10,9742.91×
Louisiana10,6430.47×
Wyoming8,4853.25×
Nebraska7,5510.85×
New Mexico7,2180.82×
New Hampshire6,6830.96×
Maine6,4401.02×
Mississippi6,2990.43×
Hawaii5,7300.76×
South Dakota5,4351.33×
West Virginia4,8850.6×
Rhode Island4,0550.72×
Washington, District of Columbia3,8940.73×
Vermont3,6771.19×
North Dakota3,0510.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marmot (company) audience
BrandAffinityCategory
Natural rubber2.26×Cars & Mobility
Product design1.77×Business & Career
Home equity1.61×Home & Garden
Israel1.52×Travel & Leisure
Home staging3.57×Home & Garden
Calvary Chapel6.5×Politics & Society
Church Community Builder35.29×Technology & Electronics
Kansas1.67×Travel & Leisure
UK garage3.51×Music & Radio
Elmira College6.49×Business & Career
Igor Stravinsky12.31×Music & Radio
Highland games5.54×Sports
Embroidery Library9.59×Home & Garden
Howard County, Maryland6.95×Travel & Leisure
Iowa Lottery5.93×Games
Wikia1.78×Internet & Social Media
Cam Ward2×Sports
Glossier2.78×Beauty & Wellness
Grand Prairie, Texas3.92×Travel & Leisure
JDSU1.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marmot (company) audience
TraitClusterScore
SustainabilityBALANCE3.32
Luxury OrientationPREMIUM2.99
Family OrientationCONSERVATISM2.55
LGBTQ+ IdentityOPEN2.46
Sports ActivityPOWER2.44
TravellingTHRILL1.95

Worldwide distribution

Worldwide audience distribution share by country for Marmot (company)
CountryShare
United States48.5%
Japan10.9%
United Kingdom7.6%

See Marmot (company) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Marmot (company) have in United States?

Marmot (company) has an estimated audience of 1,762,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Marmot (company) fans?

42.7% of Marmot (company) fans are female, 57.3% are male, with an average age of 40.3 years.

Which brands do Marmot (company) fans like most?

Marmot (company) fans show strongest brand affinity for Natural rubber (2.26×), Product design (1.77×), and Home equity (1.61×) over the country average.

Where do Marmot (company) fans live in United States?

Marmot (company) fans in United States are most concentrated in California (reach 173,405), Texas (reach 90,895), and New York (reach 88,392). These three regions account for the largest share of the active audience.

What other brands do Marmot (company) fans also like?

Beyond Marmot (company) itself, the audience over-indexes on Product design (1.77×), Home equity (1.61×), Israel (1.52×), and Home staging (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marmot (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.