The Great Outdoors (magazine) Audience in United States

The Great Outdoors (magazine) has an estimated audience of 733,261 people in United States. 29.4% are female, 70.6% are male, average age 47.7. Top regions: Texas, California, Florida. Top brand affinities: Nick Lachey, Lindsey Vonn, Woolrich, Fischer (company), Jack Wolfskin.

The average The Great Outdoors (magazine) fan in United States is 47.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nick Lachey, Lindsey Vonn, Woolrich, with strongest over-indexing on Nick Lachey (103.45× the country average). Demographically, the The Great Outdoors (magazine) audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of The Great Outdoors (magazine) fans

Demographic split for The Great Outdoors (magazine) audience in United States
MetricValue
Female29.4%
Male70.6%
Average age47.7
Estimated audience size733,261

Audience persona

The typical The Great Outdoors (magazine) fan in United States is more male, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Nick Lachey.

Top regions in United States

Top regions ranked by reach for The Great Outdoors (magazine) in United States
RegionReachAffinity
Texas69,8271.11×
California52,4760.65×
Florida33,5370.68×
New York25,1260.61×
Illinois24,2620.99×
Pennsylvania23,6800.96×
Ohio22,9411.02×
Michigan22,9241.2×
Wisconsin22,0061.99×
North Carolina19,3040.87×
Minnesota16,5421.57×
Indiana14,7321.1×
Tennessee14,1270.96×
Missouri13,9741.18×
Washington13,8830.94×
Georgia13,5890.6×
Arizona12,0970.81×
Colorado12,0311.04×
New Jersey11,3640.61×
Virginia11,1280.62×
Massachusetts10,6780.74×
Kentucky9,4531.03×
Oregon8,5151.01×
Oklahoma8,3361.02×
Iowa8,3001.37×
South Carolina8,2810.75×
Alabama8,0290.78×
Utah7,1631.09×
Louisiana6,8810.73×
Kansas6,5561.13×
Maryland6,4360.51×
Arkansas6,1761.02×
Connecticut5,4540.74×
Idaho5,0901.38×
Nebraska4,7401.29×
Nevada4,6040.65×
Mississippi4,4590.74×
West Virginia4,0831.2×
Montana3,6741.81×
Maine3,1221.19×
New Hampshire3,0291.05×
New Mexico3,0270.82×
South Dakota2,6351.55×
North Dakota2,4741.64×
Vermont2,2761.77×
Rhode Island1,6740.72×
Alaska1,4950.95×
Wyoming1,4841.37×
Hawaii1,4210.45×
Delaware1,2540.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Great Outdoors (magazine) audience
BrandAffinityCategory
Nick Lachey103.45×Movies & TV
Lindsey Vonn27.28×Sports
Woolrich123.8×Fashion & Accessoires
Fischer (company)90.36×Sports
Jack Wolfskin95.36×Fashion & Accessoires
Zipcar55.42×Cars & Mobility
Microsoft Store38.22×Technology & Electronics
Travel Blogger17.86×Travel & Leisure
Snowball40.79×Kids & Family
Bobsleigh44.63×Sports
FIS Alpine Ski World Cup16.61×Sports
Kia Sportage18.22×Cars & Mobility
Bachelor of Business Administration30.25×Business & Career
MSN3.1×News
Alex Honnold11.81×Sports
NBA Store18.58×Shopping
Steffi Graf17.79×Sports
Cross-country skiing10.12×Sports
Staples (Canada)3.27×Business & Career
Sledding9.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Great Outdoors (magazine) audience
TraitClusterScore
TravellingTHRILL3.46
Risk AppetiteTHRILL3.32
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.92
SustainabilityBALANCE1.6
Sports ActivityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for The Great Outdoors (magazine)
CountryShare
United States62.1%
United Kingdom14.0%
Canada5.7%

See The Great Outdoors (magazine) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does The Great Outdoors (magazine) have in United States?

The Great Outdoors (magazine) has an estimated audience of 733,261 people in United States, concentrated in Texas and California.

What is the gender split and age of The Great Outdoors (magazine) fans?

29.4% of The Great Outdoors (magazine) fans are female, 70.6% are male, with an average age of 47.7 years.

Which brands do The Great Outdoors (magazine) fans like most?

The Great Outdoors (magazine) fans show strongest brand affinity for Nick Lachey (103.45×), Lindsey Vonn (27.28×), and Woolrich (123.8×) over the country average.

Where do The Great Outdoors (magazine) fans live in United States?

The Great Outdoors (magazine) fans in United States are most concentrated in Texas (reach 69,827), California (reach 52,476), and Florida (reach 33,537). These three regions account for the largest share of the active audience.

What other brands do The Great Outdoors (magazine) fans also like?

Beyond The Great Outdoors (magazine) itself, the audience over-indexes on Lindsey Vonn (27.28×), Woolrich (123.8×), Fischer (company) (90.36×), and Jack Wolfskin (95.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Great Outdoors (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.