Rascasse Audience Intelligence

The Great Outdoors (magazine) Audience in United States

A data profile of the people who buy, follow and care about The Great Outdoors (magazine) in United States — modelled from more than twelve digital signal sources. The Great Outdoors (magazine) has an estimated audience of 722,311 people in United States.

#930among Website / Newspaper / Magazine in United States#2257in Travel & Leisure

The average The Great Outdoors (magazine) fan in United States is 47.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nick Lachey, Fischer (company), Lindsey Vonn, with strongest over-indexing on Nick Lachey (254.69× the country average).

Demographically, the The Great Outdoors (magazine) audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Great Outdoors (magazine) fan in United States is more male, around 47.7 years old, with strong Travelling tendencies and a notable affinity for Nick Lachey.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Great Outdoors (magazine) profile in United States.

Audience size
722K
in United States
Gender
29.4%♀
70.6% male
Age
47.7
average years
Country rank
#29327
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Great Outdoors (magazine)

29.4% are female, 70.6% are male, average age 47.7.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for The Great Outdoors (magazine) audience in United States
MetricValue
Female29.4%
Male70.6%
Average age47.7
Estimated audience size722,311
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the The Great Outdoors (magazine) audience in United States
Age bracketShare%
16-196%
20-2910%
30-3917%
40-4926%
50+41%
Fig. 04

Worldwide distribution

61.4%

of the worldwide The Great Outdoors (magazine) audience comes from United States.

Worldwide audience distribution share by country for The Great Outdoors (magazine)
CountryShare
United States61.4%
United Kingdom14.4%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Great Outdoors (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Great Outdoors (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K2.12×
02Wisconsin~20K1.98×
03Montana~4K1.77×
04North Dakota~3K1.72×
05South Dakota~3K1.65×
06Minnesota~20K1.54×
07Iowa~9K1.41×
08Idaho~5K1.37×
09Wyoming~1K1.35×
10Nebraska~5K1.27×
11Texas~80K1.22×
12West Virginia~4K1.22×
13Maine~3K1.22×
14Missouri~10K1.14×
15Michigan~20K1.13×
16Kansas~6K1.12×
17New Hampshire~3K1.10×
18Indiana~10K1.04×
19Utah~7K1.03×
20Arkansas~6K1.01×
21Oklahoma~8K1.00×
22Alaska~2K1.00×
23Kentucky~9K0.99×
24Ohio~20K0.98×
25Colorado~10K0.98×
26Oregon~8K0.98×
27Illinois~20K0.94×
28Tennessee~10K0.93×
29Pennsylvania~20K0.92×
30Washington~10K0.90×
31North Carolina~20K0.88×
32New Mexico~3K0.84×
33Arizona~10K0.78×
34Alabama~8K0.78×
35Rhode Island~2K0.77×
36South Carolina~8K0.75×
37Mississippi~5K0.75×
38Massachusetts~10K0.74×
39Connecticut~5K0.74×
40Louisiana~7K0.73×
41Delaware~1K0.70×
42Florida~30K0.65×
43Nevada~5K0.64×
44California~50K0.61×
45Virginia~10K0.61×
46New Jersey~10K0.58×
47New York~20K0.57×
48Georgia~10K0.57×
49Hawaii~2K0.53×
50Maryland~6K0.51×
Fig. 06

Affinity by region

Affinity by region — The Great Outdoors (magazine), United States
0.51×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Great Outdoors (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Great Outdoors (magazine) audience
#·InterestCategoryAffinity×
01Nick LacheyMovies & TV254.69×
02Fischer (company)Sports146.67×
03WoolrichFashion & Accessoires109.33×
04Jack WolfskinFashion & Accessoires98.89×
05BobsleighSports51.72×
06SnowballKids & Family44.57×
07ZipcarCars & Mobility25.08×
08Lindsey VonnSports24.17×
09Travel BloggerTravel & Leisure23.81×
10FIS Alpine Ski World CupSports20.00×
11Massimo DuttiShopping20.00×
12Microsoft StoreTechnology & Electronics18.19×
13Steffi GrafSports17.84×
14Bordeaux wineFood & Beverages15.99×
15Mount EverestTravel & Leisure12.73×
16Truck camperCars & Mobility10.50×
17Air FranceTravel & Leisure9.29×
18City BankBusiness & Career8.22×
19Winter Olympic GamesSports7.44×
20Wildlife photographyTechnology & Electronics4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Great Outdoors (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Great Outdoors (magazine) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.13×
Risk AppetiteTHRILL2.76×
Design AffinityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Great Outdoors (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.85×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Great Outdoors (magazine) have in United States?

The Great Outdoors (magazine) has an estimated audience of 722,311 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Great Outdoors (magazine) fans?

29.4% of The Great Outdoors (magazine) fans are female, 70.6% are male, with an average age of 47.7 years.

03

Which brands do The Great Outdoors (magazine) fans like most?

The Great Outdoors (magazine) fans show strongest brand affinity for Nick Lachey (254.69×), Fischer (company) (146.67×), and Lindsey Vonn (24.17×) over the country average.

04

Where do The Great Outdoors (magazine) fans live in United States?

The Great Outdoors (magazine) fans in United States are most concentrated in Texas (reach ~80K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Great Outdoors (magazine) fans also like?

Beyond The Great Outdoors (magazine) itself, the audience over-indexes on Fischer (company) (146.67×), Lindsey Vonn (24.17×), Jack Wolfskin (98.89×), and Woolrich (109.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Great Outdoors (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Great Outdoors (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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