Rascasse Audience Intelligence

Appalachian Mountain Club Audience in United States

A data profile of the people who buy, follow and care about Appalachian Mountain Club in United States — modelled from more than twelve digital signal sources. Appalachian Mountain Club has an estimated audience of 269,466 people in United States.

#166among Charity in United States#6207among POI in United States#2780in Politics & Society

The average Appalachian Mountain Club fan in United States is 41.6 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, New Hampshire.

Top brand affinities include Sierra Trading Post, Woolrich, Ski resort, with strongest over-indexing on Sierra Trading Post (86.8× the country average).

Demographically, the Appalachian Mountain Club audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachian Mountain Club fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Sierra Trading Post.

Category: Politics & Society · Type: POI · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachian Mountain Club profile in United States.

Audience size
269K
in United States
Gender
52.0%♀
48.0% male
Age
41.6
average years
Country rank
#51027
POI in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachian Mountain Club fans

52.0% are female, 48.0% are male, average age 41.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Appalachian Mountain Club audience in United States
MetricValue
Female52.0%
Male48.0%
Average age41.6
Estimated audience size269,466
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Appalachian Mountain Club audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3918%
40-4925%
50+25%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Appalachian Mountain Club audience comes from United States.

Worldwide audience distribution share by country for Appalachian Mountain Club
CountryShare
United States97.6%
Germany1.0%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachian Mountain Club audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachian Mountain Club fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K11.49×
02Maine~8K7.88×
03Massachusetts~40K7.47×
04Vermont~2K5.17×
05Rhode Island~3K3.28×
06Connecticut~6K2.38×
07New York~10K0.90×
08Alaska<1K0.88×
09North Dakota<1K0.88×
10South Dakota<1K0.87×
11Washington, District of Columbia<1K0.86×
12Hawaii<1K0.84×
13Arkansas~2K0.83×
14Nebraska~1K0.83×
15Idaho~1K0.83×
16Montana<1K0.83×
17Mississippi~2K0.82×
18Kansas~2K0.82×
19New Mexico~1K0.82×
20Delaware<1K0.82×
21Oklahoma~2K0.81×
22Nevada~2K0.80×
23Iowa~2K0.80×
24New Jersey~5K0.79×
25Louisiana~3K0.79×
26West Virginia<1K0.79×
27Alabama~3K0.78×
28Missouri~3K0.73×
29Utah~2K0.70×
30Kentucky~2K0.68×
31Wisconsin~3K0.67×
32Tennessee~3K0.65×
33Indiana~3K0.65×
34South Carolina~3K0.65×
35Oregon~2K0.65×
36Minnesota~2K0.64×
37Arizona~3K0.63×
38Pennsylvania~6K0.62×
39Maryland~3K0.55×
40Michigan~4K0.54×
41Colorado~2K0.52×
42Virginia~3K0.51×
43Washington~3K0.51×
44Georgia~4K0.48×
45Illinois~4K0.47×
46Ohio~4K0.46×
47North Carolina~4K0.44×
48Texas~8K0.36×
49Florida~6K0.35×
50California~8K0.28×
Fig. 06

Affinity by region

Affinity by region — Appalachian Mountain Club, United States
0.28×1.00×11.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachian Mountain Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachian Mountain Club audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires167.48×
02Sierra Trading PostFashion & Accessoires86.80×
03Jack WolfskinFashion & Accessoires23.26×
04Merrell (company)Fashion & Accessoires17.50×
05Travel BloggerTravel & Leisure16.12×
06Ski resortTravel & Leisure12.50×
07Acne StudiosFashion & Accessoires9.26×
08Boston BruinsSports8.46×
09BB creamBeauty & Wellness6.70×
10Arc'teryxFashion & Accessoires6.41×
11Air JordanFashion & Accessoires5.03×
12BuddhismHealth4.92×
13High-net-worth individualBusiness & Career4.92×
14Boho-chicFashion & Accessoires4.87×
15Backpacking (travel)Travel & Leisure4.70×
16Alpine skiingSports3.68×
17Drop shippingShopping3.17×
18Trader Joe'sShopping2.76×
19Musical theatreMovies & TV2.54×
20Nonprofit organizationPolitics & Society2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachian Mountain Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachian Mountain Club audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.60×
Risk AppetiteTHRILL2.42×
IndulgenceJOY2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachian Mountain Club audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
ExtroversionTHRILL0.95×
IndividualismJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachian Mountain Club have in United States?

Appalachian Mountain Club has an estimated audience of 269,466 people in United States, concentrated in Massachusetts and New York.

02

What is the gender split and age of Appalachian Mountain Club fans?

52.0% of Appalachian Mountain Club fans are female, 48.0% are male, with an average age of 41.6 years.

03

Which brands do Appalachian Mountain Club fans like most?

Appalachian Mountain Club fans show strongest brand affinity for Sierra Trading Post (86.8×), Woolrich (167.48×), and Ski resort (12.5×) over the country average.

04

Where do Appalachian Mountain Club fans live in United States?

Appalachian Mountain Club fans in United States are most concentrated in Massachusetts (reach ~40K), New York (reach ~10K), and New Hampshire (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachian Mountain Club fans also like?

Beyond Appalachian Mountain Club itself, the audience over-indexes on Woolrich (167.48×), Ski resort (12.5×), Travel Blogger (16.12×), and Merrell (company) (17.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Mountain Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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