Appalachian Mountain Club Audience in United States

Appalachian Mountain Club has an estimated audience of 269,466 people in United States. 52.0% are female, 48.0% are male, average age 41.6. Top regions: Massachusetts, New York, New Hampshire. Top brand affinities: Sierra Trading Post, Woolrich, Ski resort, Bachelor of Business Administration, Kia Sportage.

The average Appalachian Mountain Club fan in United States is 41.6 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, New Hampshire. Top brand affinities include Sierra Trading Post, Woolrich, Ski resort, with strongest over-indexing on Sierra Trading Post (69.03× the country average). Demographically, the Appalachian Mountain Club audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: POI · Subtype: Charity

Demographics of Appalachian Mountain Club fans

Demographic split for Appalachian Mountain Club audience in United States
MetricValue
Female52.0%
Male48.0%
Average age41.6
Estimated audience size269,466

Audience persona

The typical Appalachian Mountain Club fan in United States is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Sierra Trading Post.

Top regions in United States

Top regions ranked by reach for Appalachian Mountain Club in United States
RegionReachAffinity
Massachusetts40,2587.58×
New York13,8770.92×
New Hampshire12,79912.05×
Maine8,3858.69×
Connecticut6,8412.53×
New Jersey5,5800.81×
Pennsylvania5,5720.61×
Rhode Island3,2833.83×
Vermont2,7705.86×
Virginia2,6610.41×
California2,5450.09×
Florida2,1330.12×
Maryland1,8790.41×
North Carolina1,8590.23×
Texas1,5700.07×
Ohio1,2400.15×
Colorado1,1500.27×
Georgia1,0780.13×
Illinois9640.11×
Tennessee9630.18×
Washington8450.16×
Michigan7190.1×
Washington, District of Columbia6320.78×
South Carolina5390.13×
Oregon5210.17×
Kentucky5130.15×
Indiana5080.1×
Arizona4490.08×
Utah4320.18×
Minnesota4300.11×
Wisconsin3880.1×
West Virginia3480.28×
Montana3350.45×
Louisiana2960.09×
Missouri2950.07×
Mississippi2890.13×
Oklahoma2510.08×
Alabama2390.06×
Alaska2380.41×
Arkansas2370.11×
Idaho2200.16×
Hawaii2100.18×
Iowa2090.09×
Kansas2030.1×
Delaware1960.26×
New Mexico1910.14×
Nevada1910.07×
South Dakota1890.3×
North Dakota1840.33×
Wyoming1780.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachian Mountain Club audience
BrandAffinityCategory
Sierra Trading Post69.03×Fashion & Accessoires
Woolrich197.64×Fashion & Accessoires
Ski resort9.47×Travel & Leisure
Bachelor of Business Administration39.73×Business & Career
Kia Sportage20×Cars & Mobility
Google Maps3.63×Internet & Social Media
Capital One3.64×Business & Career
Travel Blogger12.6×Travel & Leisure
Indeed.com3.18×Business & Career
Boston Bruins9.19×Sports
Eddie Bauer9.43×Fashion & Accessoires
Google News4.07×News
Arc'teryx8.88×Fashion & Accessoires
Alpine skiing4.86×Sports
Enterprise Rent-A-Car3.83×Cars & Mobility
Air Jordan6.14×Fashion & Accessoires
Boston Red Sox4.75×Sports
Backpacking (travel)4.73×Travel & Leisure
Non-fiction books4.36×Literature
CarGurus3.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachian Mountain Club audience
TraitClusterScore
TravellingTHRILL2.85
Risk AppetiteTHRILL2.24
SustainabilityBALANCE1.71
LGBTQ+ IdentityOPEN1.66
Sports ActivityPOWER1.64
Luxury OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Appalachian Mountain Club
CountryShare
United States97.6%
Germany1.0%
Canada0.7%

See Appalachian Mountain Club audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Appalachian Mountain Club have in United States?

Appalachian Mountain Club has an estimated audience of 269,466 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Appalachian Mountain Club fans?

52.0% of Appalachian Mountain Club fans are female, 48.0% are male, with an average age of 41.6 years.

Which brands do Appalachian Mountain Club fans like most?

Appalachian Mountain Club fans show strongest brand affinity for Sierra Trading Post (69.03×), Woolrich (197.64×), and Ski resort (9.47×) over the country average.

Where do Appalachian Mountain Club fans live in United States?

Appalachian Mountain Club fans in United States are most concentrated in Massachusetts (reach 40,258), New York (reach 13,877), and New Hampshire (reach 12,799). These three regions account for the largest share of the active audience.

What other brands do Appalachian Mountain Club fans also like?

Beyond Appalachian Mountain Club itself, the audience over-indexes on Woolrich (197.64×), Ski resort (9.47×), Bachelor of Business Administration (39.73×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Mountain Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.