Appalachian Trail Conservancy Audience in United States

Appalachian Trail Conservancy logo

Appalachian Trail Conservancy has an estimated audience of 426,096 people in United States. 54.9% are female, 45.1% are male, average age 41.3. Top regions: California, Florida, Texas. Top brand affinities: Meals on Wheels, Natural rubber, Elsword, edureka, Alaska.

The average Appalachian Trail Conservancy fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Meals on Wheels, Natural rubber, Elsword, with strongest over-indexing on Meals on Wheels (10.24× the country average). Demographically, the Appalachian Trail Conservancy audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Appalachian Trail Conservancy fans

Demographic split for Appalachian Trail Conservancy audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.3
Estimated audience size426,096

Audience persona

The typical Appalachian Trail Conservancy fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Appalachian Trail Conservancy in United States
RegionReachAffinity
California33,5670.72×
Florida33,0751.15×
Texas28,6650.78×
Georgia26,2472×
New York21,0920.89×
Pennsylvania17,2561.2×
Virginia15,8601.53×
Arizona14,2371.64×
South Carolina13,0932.04×
Tennessee12,1731.42×
Louisiana11,6682.12×
North Carolina11,6670.91×
Illinois11,0400.78×
Indiana9,2941.19×
Ohio8,8800.68×
Maryland7,9841.09×
New Jersey7,6120.7×
Wisconsin7,4561.16×
Michigan7,4440.67×
Colorado7,4031.1×
Massachusetts7,3320.87×
Oklahoma6,7631.43×
Washington5,8700.69×
Missouri5,1390.75×
Kansas4,3731.3×
Alabama3,7800.64×
Utah3,7290.98×
Kentucky3,7090.69×
Minnesota3,5660.58×
Idaho3,5311.65×
Connecticut3,1970.75×
Mississippi3,1700.9×
Oregon3,1520.65×
New Mexico3,0871.44×
Iowa2,7810.79×
West Virginia2,7241.37×
Nevada2,3670.57×
Arkansas2,0170.57×
New Hampshire1,9251.15×
Washington, District of Columbia1,8151.42×
Maine1,7011.11×
Nebraska1,4510.68×
Rhode Island1,1290.83×
Hawaii1,1040.6×
Vermont8731.17×
Delaware8650.74×
Montana7260.61×
Alaska6890.76×
North Dakota4820.55×
South Dakota4630.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appalachian Trail Conservancy audience
BrandAffinityCategory
Meals on Wheels10.24×Food & Beverages
Natural rubber2.72×Cars & Mobility
Elsword20×Games
edureka40.57×Business & Career
Alaska1.86×Travel & Leisure
Cherish (group)9.91×Music & Radio
Pillow1.85×Home & Garden
Product design1.65×Business & Career
Certified diabetes educator9.75×Business & Career
JDM Cars5.69×Cars & Mobility
Grand Prairie, Texas5.45×Travel & Leisure
Voter registration3.27×Politics & Society
Justice1.96×Politics & Society
JDSU1.89×Business & Career
Governor of Michigan4.3×Politics & Society
Regional styles of Mexican music1.62×Music & Radio
Historic site2.3×Arts & Culture
Kendra Scott1.56×Fashion & Accessoires
Staycation1.74×Home & Garden
Vocal harmony2.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appalachian Trail Conservancy audience
TraitClusterScore
TravellingTHRILL2.65
SustainabilityBALANCE2.17
IndulgenceJOY1.71
Luxury OrientationPREMIUM1.7
Sports ActivityPOWER1.68
PatriotismCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Appalachian Trail Conservancy
CountryShare
Japan46.4%
United States22.4%
Indonesia7.0%

See Appalachian Trail Conservancy audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Appalachian Trail Conservancy have in United States?

Appalachian Trail Conservancy has an estimated audience of 426,096 people in United States, concentrated in California and Florida.

What is the gender split and age of Appalachian Trail Conservancy fans?

54.9% of Appalachian Trail Conservancy fans are female, 45.1% are male, with an average age of 41.3 years.

Which brands do Appalachian Trail Conservancy fans like most?

Appalachian Trail Conservancy fans show strongest brand affinity for Meals on Wheels (10.24×), Natural rubber (2.72×), and Elsword (20×) over the country average.

Where do Appalachian Trail Conservancy fans live in United States?

Appalachian Trail Conservancy fans in United States are most concentrated in California (reach 33,567), Florida (reach 33,075), and Texas (reach 28,665). These three regions account for the largest share of the active audience.

What other brands do Appalachian Trail Conservancy fans also like?

Beyond Appalachian Trail Conservancy itself, the audience over-indexes on Natural rubber (2.72×), Elsword (20×), edureka (40.57×), and Alaska (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Trail Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.