Rascasse Audience Intelligence

Appalachian Trail Conservancy Audience in United States

A data profile of the people who buy, follow and care about Appalachian Trail Conservancy in United States — modelled from more than twelve digital signal sources. Appalachian Trail Conservancy has an estimated audience of 470,328 people in United States.

#96among Charity in United States#450among NGO / Political Party in United States#2116in Politics & Society

The average Appalachian Trail Conservancy fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sierra Trading Post, Woolrich, Lavazza, with strongest over-indexing on Sierra Trading Post (57.13× the country average).

Demographically, the Appalachian Trail Conservancy audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appalachian Trail Conservancy fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Sierra Trading Post.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appalachian Trail Conservancy profile in United States.

Audience size
470K
in United States
Gender
54.9%♀
45.1% male
Age
41.3
average years
Country rank
#37973
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appalachian Trail Conservancy fans

54.9% are female, 45.1% are male, average age 41.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Appalachian Trail Conservancy audience in United States
MetricValue
Female54.9%
Male45.1%
Average age41.3
Estimated audience size470,328
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Appalachian Trail Conservancy audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Appalachian Trail Conservancy audience comes from United States.

Worldwide audience distribution share by country for Appalachian Trail Conservancy
CountryShare
Japan45.4%
United States23.8%
Indonesia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appalachian Trail Conservancy audience in United States is strongest.

Fig. 05

Top regions by affinity

Appalachian Trail Conservancy fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K2.54×
02Oklahoma~9K1.91×
03Louisiana~10K1.80×
04Georgia~20K1.78×
05South Carolina~10K1.72×
06Arizona~10K1.62×
07Virginia~20K1.47×
08New Mexico~3K1.40×
09Tennessee~10K1.37×
10Vermont<1K1.34×
11Washington, District of Columbia~2K1.32×
12Idaho~3K1.30×
13Maine~2K1.28×
14New Hampshire~2K1.23×
15Kansas~4K1.20×
16Pennsylvania~20K1.15×
17Colorado~7K1.11×
18Indiana~9K1.09×
19Maryland~8K1.09×
20Wisconsin~7K1.04×
21Florida~30K1.00×
22Alaska<1K0.92×
23Utah~3K0.90×
24North Carolina~10K0.89×
25Rhode Island~1K0.88×
26Mississippi~3K0.87×
27Massachusetts~7K0.85×
28New York~20K0.82×
29Iowa~3K0.82×
30Delaware<1K0.80×
31Connecticut~3K0.79×
32Kentucky~4K0.77×
33North Dakota<1K0.77×
34Montana<1K0.76×
35Missouri~5K0.73×
36Texas~30K0.72×
37Alabama~4K0.72×
38New Jersey~8K0.71×
39Nebraska~2K0.71×
40Illinois~10K0.70×
41South Dakota<1K0.70×
42Ohio~9K0.69×
43Hawaii~1K0.69×
44Arkansas~2K0.68×
45California~30K0.67×
46Washington~6K0.67×
47Michigan~7K0.65×
48Oregon~3K0.65×
49Minnesota~4K0.61×
50Nevada~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Appalachian Trail Conservancy, United States
0.61×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appalachian Trail Conservancy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appalachian Trail Conservancy audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires167.83×
02Sierra Trading PostFashion & Accessoires57.13×
03LavazzaFood & Beverages49.24×
04Jack WolfskinFashion & Accessoires25.76×
05Travel BloggerTravel & Leisure17.35×
06Merrell (company)Fashion & Accessoires15.01×
07Sustainable energyHome & Garden9.94×
08Hilton Hotels & ResortsTravel & Leisure9.32×
09Renewable energyBusiness & Career8.86×
10Weather forecastingHome & Garden7.13×
11Christmas GiftKids & Family6.48×
12PatagoniaFashion & Accessoires5.86×
13The North FaceFashion & Accessoires5.16×
14City BankBusiness & Career5.05×
15Backpacking (travel)Travel & Leisure4.62×
16Boho-chicFashion & Accessoires3.99×
17FedExBusiness & Career3.43×
18AirbnbTravel & Leisure2.58×
19Trader Joe'sShopping2.53×
20PinterestInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appalachian Trail Conservancy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appalachian Trail Conservancy audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.52×
SustainabilityBALANCE3.18×
PatriotismCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appalachian Trail Conservancy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
ExtroversionTHRILL0.95×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appalachian Trail Conservancy have in United States?

Appalachian Trail Conservancy has an estimated audience of 470,328 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Appalachian Trail Conservancy fans?

54.9% of Appalachian Trail Conservancy fans are female, 45.1% are male, with an average age of 41.3 years.

03

Which brands do Appalachian Trail Conservancy fans like most?

Appalachian Trail Conservancy fans show strongest brand affinity for Sierra Trading Post (57.13×), Woolrich (167.83×), and Lavazza (49.24×) over the country average.

04

Where do Appalachian Trail Conservancy fans live in United States?

Appalachian Trail Conservancy fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Appalachian Trail Conservancy fans also like?

Beyond Appalachian Trail Conservancy itself, the audience over-indexes on Woolrich (167.83×), Lavazza (49.24×), Sustainable energy (9.94×), and Renewable energy (8.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Appalachian Trail Conservancy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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