Rascasse Audience Intelligence

Idaho Audience in United States

A data profile of the people who buy, follow and care about Idaho in United States — modelled from more than twelve digital signal sources. Idaho has an estimated audience of 18,198,859 people in United States.

#39among Region in United States#96among POI in United States#164in Travel & Leisure

The average Idaho fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Idaho, Texas.

Top brand affinities include Renewable energy, Pinterest, FedEx, with strongest over-indexing on Renewable energy (4.16× the country average).

Demographically, the Idaho audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Idaho fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Idaho profile in United States.

Audience size
18.2M
in United States
Gender
49.2%♀
50.8% male
Age
45.1
average years
Country rank
#1852
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Idaho fans

49.2% are female, 50.8% are male, average age 45.1.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Idaho audience in United States
MetricValue
Female49.2%
Male50.8%
Average age45.1
Estimated audience size18,198,859
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Idaho audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Idaho audience comes from United States.

Worldwide audience distribution share by country for Idaho
CountryShare
United States79.3%
Italy2.9%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Idaho audience in United States is strongest.

Fig. 05

Top regions by affinity

Idaho fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~1M12.64×
02Utah~300K1.93×
03Montana~90K1.83×
04Washington~600K1.62×
05Wyoming~40K1.62×
06Oregon~300K1.45×
07Alaska~50K1.27×
08Nevada~200K1.07×
09Arizona~400K1.00×
10North Dakota~40K0.94×
11Colorado~300K0.92×
12California~2M0.91×
13South Dakota~40K0.86×
14New Mexico~80K0.83×
15Hawaii~60K0.82×
16Nebraska~70K0.73×
17Iowa~100K0.69×
18Texas~1M0.68×
19Minnesota~200K0.68×
20Kansas~100K0.68×
21Oklahoma~100K0.67×
22Maine~40K0.67×
23Washington, District of Columbia~40K0.65×
24New York~700K0.64×
25Missouri~200K0.64×
26New Hampshire~50K0.64×
27Wisconsin~200K0.63×
28Virginia~300K0.62×
29Arkansas~90K0.62×
30Indiana~200K0.60×
31Florida~700K0.59×
32Illinois~400K0.59×
33North Carolina~300K0.59×
34Tennessee~200K0.59×
35Massachusetts~200K0.59×
36Georgia~300K0.58×
37Michigan~300K0.56×
38South Carolina~100K0.55×
39Louisiana~100K0.55×
40Kentucky~100K0.55×
41Connecticut~100K0.55×
42Delaware~30K0.55×
43Pennsylvania~300K0.54×
44Ohio~300K0.54×
45New Jersey~200K0.54×
46Maryland~200K0.54×
47West Virginia~50K0.53×
48Rhode Island~30K0.53×
49Mississippi~80K0.52×
50Alabama~100K0.51×
Fig. 06

Affinity by region

Affinity by region — Idaho, United States
0.51×1.00×12.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Idaho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Idaho audience
#·InterestCategoryAffinity×
01Retail bankingBusiness & Career4.61×
02Renewable energyBusiness & Career4.16×
03Weather forecastingHome & Garden3.94×
04Sustainable energyHome & Garden3.64×
05FedExBusiness & Career3.40×
06QVCMovies & TV3.23×
07Solar energyHome & Garden2.88×
08Microwave ovenHome & Garden2.67×
09Mortgage loansBusiness & Career2.39×
10PinterestInternet & Social Media2.23×
11American AirlinesTravel & Leisure2.00×
12AirbnbTravel & Leisure1.83×
13SubwayFood & Beverages1.76×
14LivestockPets & Animals1.70×
15BarbecueFood & Beverages1.67×
16Nonprofit organizationPolitics & Society1.61×
17NatureHome & Garden1.57×
18RecreationTravel & Leisure1.53×
19Country musicMusic & Radio1.52×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Idaho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Idaho audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Idaho audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Idaho have in United States?

Idaho has an estimated audience of 18,198,859 people in United States, concentrated in California and Idaho.

02

What is the gender split and age of Idaho fans?

49.2% of Idaho fans are female, 50.8% are male, with an average age of 45.1 years.

03

Which brands do Idaho fans like most?

Idaho fans show strongest brand affinity for Renewable energy (4.16×), Pinterest (2.23×), and FedEx (3.4×) over the country average.

04

Where do Idaho fans live in United States?

Idaho fans in United States are most concentrated in California (reach ~2M), Idaho (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Idaho fans also like?

Beyond Idaho itself, the audience over-indexes on Pinterest (2.23×), FedEx (3.4×), Mortgage loans (2.39×), and Sustainable energy (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Idaho audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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