Idaho Audience in United States

Idaho logo

Idaho has an estimated audience of 18,198,859 people in United States. 49.2% are female, 50.8% are male, average age 45.1. Top regions: California, Texas, Idaho. Top brand affinities: Goop, Governor of Michigan, Hibachi, Wok, Israel.

The average Idaho fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Idaho. Top brand affinities include Goop, Governor of Michigan, Hibachi, with strongest over-indexing on Goop (12.03× the country average). Demographically, the Idaho audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Idaho fans

Demographic split for Idaho audience in United States
MetricValue
Female49.2%
Male50.8%
Average age45.1
Estimated audience size18,198,859

Audience persona

The typical Idaho fan in United States is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Idaho in United States
RegionReachAffinity
California1,998,2021×
Texas1,142,8920.73×
Idaho1,099,10712.04×
Florida791,4990.64×
New York636,2090.63×
Washington621,2301.7×
Arizona406,9131.1×
Illinois377,4600.62×
Pennsylvania344,5600.56×
Georgia344,5060.61×
North Carolina335,9350.61×
Utah332,5832.04×
Oregon316,2601.52×
Ohio311,8890.56×
Virginia284,3370.64×
Colorado281,1500.98×
Michigan267,2030.56×
New Jersey255,7130.55×
Tennessee220,4960.6×
Massachusetts211,8560.59×
Indiana195,4380.59×
Nevada195,3031.11×
Missouri192,7350.66×
Minnesota181,8610.7×
Maryland173,1740.55×
Wisconsin172,6640.63×
South Carolina145,5960.53×
Oklahoma131,9430.65×
Louisiana128,4860.55×
Alabama125,6910.49×
Kentucky121,8430.53×
Iowa100,2510.67×
Connecticut100,1130.55×
Kansas99,4780.69×
Montana93,2111.85×
Arkansas89,1520.59×
Mississippi74,6630.5×
New Mexico74,4740.82×
Hawaii63,1430.81×
Nebraska62,8330.69×
Alaska46,3531.19×
New Hampshire44,4160.62×
Wyoming43,0251.59×
Maine41,5890.64×
West Virginia41,2570.49×
Washington, District of Columbia36,8240.67×
South Dakota34,9990.83×
North Dakota33,4770.9×
Rhode Island27,8160.48×
Delaware25,2640.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Idaho audience
BrandAffinityCategory
Goop12.03×Internet & Social Media
Governor of Michigan14.29×Politics & Society
Hibachi15.12×Food & Beverages
Wok12.56×Food & Beverages
Israel3.7×Travel & Leisure
headspace16.13×Health
Google Home11.03×Technology & Electronics
Cherish (group)17.09×Music & Radio
Vocal harmony6.82×Music & Radio
Grinch5.47×Movies & TV
Grace Slick11.51×Music & Radio
Fairy godmother8.11×Literature
Urban Outfitters2.02×Shopping
Hipster10.23×Politics & Society
Cryptic crossword15.11×Technology & Electronics
Ira Glass16.69×Music & Radio
El Paso County, Colorado12.26×Travel & Leisure
Guitarist (magazine)10.83×Music & Radio
Kikar HaShabbat15.25×News
TV Fanatic9.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Idaho audience
TraitClusterScore
PatriotismCONSERVATISM1.85
SustainabilityBALANCE1.3
Community OrientationOPEN1.29
ExtroversionTHRILL1.24
Healthy LifestyleBALANCE1.14
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Idaho
CountryShare
United States79.4%
Italy2.9%
Canada2.4%

See Idaho audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Idaho have in United States?

Idaho has an estimated audience of 18,198,859 people in United States, concentrated in California and Texas.

What is the gender split and age of Idaho fans?

49.2% of Idaho fans are female, 50.8% are male, with an average age of 45.1 years.

Which brands do Idaho fans like most?

Idaho fans show strongest brand affinity for Goop (12.03×), Governor of Michigan (14.29×), and Hibachi (15.12×) over the country average.

Where do Idaho fans live in United States?

Idaho fans in United States are most concentrated in California (reach 1,998,202), Texas (reach 1,142,892), and Idaho (reach 1,099,107). These three regions account for the largest share of the active audience.

What other brands do Idaho fans also like?

Beyond Idaho itself, the audience over-indexes on Governor of Michigan (14.29×), Hibachi (15.12×), Wok (12.56×), and Israel (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.