Mt Norquay Audience in United States

Mt Norquay logo

Mt Norquay has an estimated audience of 309,112 people in United States. 53.0% are female, 47.0% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Mt Norquay fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mt Norquay audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Mt Norquay fans

Demographic split for Mt Norquay audience in United States
MetricValue
Female53.0%
Male47.0%
Average age39.7
Estimated audience size309,112

Audience persona

The typical Mt Norquay fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mt Norquay in United States
RegionReachAffinity
California22,8170.67×
Texas18,7580.71×
New York10,3940.6×
Florida10,2560.49×
Washington9,0731.46×
Illinois6,9540.68×
Colorado6,3441.3×
Georgia6,1970.65×
Michigan5,8300.72×
Pennsylvania5,4450.52×
Massachusetts5,1280.84×
North Carolina4,6550.5×
New Jersey4,5270.58×
Minnesota4,1020.93×
Virginia4,0050.53×
Wisconsin3,7450.81×
Ohio3,5380.37×
Oregon3,2660.92×
Montana3,1013.62×
Tennessee2,9960.48×
Utah2,9111.05×
Arizona2,6760.42×
Connecticut2,1830.7×
Alabama2,1450.5×
Maryland2,1030.4×
Mississippi2,0730.81×
Kentucky1,9200.5×
Indiana1,8450.33×
Idaho1,8441.19×
Louisiana1,8430.46×
Arkansas1,8420.72×
Oklahoma1,8010.52×
Missouri1,7860.36×
Hawaii1,7611.33×
West Virginia1,7111.19×
Alaska1,7082.58×
Iowa1,6260.64×
South Carolina1,6230.35×
Nevada1,5970.53×
Kansas1,5810.65×
New Hampshire1,5281.25×
Wyoming1,5003.27×
South Dakota1,4692.06×
North Dakota1,4312.25×
Nebraska1,3810.89×
New Mexico1,3740.89×
Rhode Island1,3621.38×
Maine1,3611.23×
Vermont1,3392.47×
Delaware1,2191.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mt Norquay audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.57×News
Sledding18.39×Sports
Income tax13.19×Business & Career
Al Nassr FC20×Sports
Planet Fitness4.25×Sports
FIS Alpine Ski World Cup20×Sports
Mikaela Shiffrin18.01×Sports
Diaper bag5.35×Kids & Family
Great Clips4.63×Beauty & Wellness
Steffi Graf20×Sports
Charles, Prince of Wales18.87×Politics & Society
Google Flights3.95×Travel & Leisure
Banff National Park23.76×Travel & Leisure
Alpine skiing5.03×Sports
The Championships, Wimbledon8.64×Sports
Bass guitar3.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mt Norquay audience
TraitClusterScore
SustainabilityBALANCE1.83
TravellingTHRILL1.8
Risk AppetiteTHRILL1.72
Community OrientationOPEN1.63
Sports ActivityPOWER1.63
PatriotismCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Mt Norquay
CountryShare
United States39.1%
Canada18.7%
India12.0%

See Mt Norquay audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Mt Norquay have in United States?

Mt Norquay has an estimated audience of 309,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Mt Norquay fans?

53.0% of Mt Norquay fans are female, 47.0% are male, with an average age of 39.7 years.

Which brands do Mt Norquay fans like most?

Mt Norquay fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Mt Norquay fans live in United States?

Mt Norquay fans in United States are most concentrated in California (reach 22,817), Texas (reach 18,758), and New York (reach 10,394). These three regions account for the largest share of the active audience.

What other brands do Mt Norquay fans also like?

Beyond Mt Norquay itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mt Norquay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.