Rascasse Audience Intelligence

Sirius XM Radio Audience in United States

A data profile of the people who buy, follow and care about Sirius XM Radio in United States — modelled from more than twelve digital signal sources. Sirius XM Radio has an estimated audience of 10,603,931 people in United States.

#15among TV / music streaming in United States#87among Website / Newspaper / Magazine in United States#244in Music & Radio

The average Sirius XM Radio fan in United States is 42.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Luke Perry, MSN, Alvin and the Chipmunks, with strongest over-indexing on Luke Perry (23.74× the country average).

Demographically, the Sirius XM Radio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sirius XM Radio fan in United States is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Luke Perry.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sirius XM Radio profile in United States.

Audience size
10.6M
in United States
Gender
45.7%♀
54.3% male
Age
42.6
average years
Country rank
#3382
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sirius XM Radio

45.7% are female, 54.3% are male, average age 42.6.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Sirius XM Radio audience in United States
MetricValue
Female45.7%
Male54.3%
Average age42.6
Estimated audience size10,603,931
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Sirius XM Radio audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Sirius XM Radio audience comes from United States.

Worldwide audience distribution share by country for Sirius XM Radio
CountryShare
United States91.0%
Philippines2.4%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sirius XM Radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Sirius XM Radio fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.59×
02West Virginia~80K1.58×
03South Dakota~40K1.50×
04Montana~40K1.48×
05North Dakota~30K1.37×
06Iowa~100K1.33×
07Alabama~200K1.23×
08Nebraska~70K1.23×
09New Mexico~60K1.22×
10Wisconsin~200K1.21×
11Pennsylvania~400K1.18×
12Ohio~400K1.16×
13New Hampshire~50K1.16×
14Michigan~300K1.15×
15South Carolina~200K1.15×
16Arkansas~100K1.15×
17Vermont~20K1.15×
18Tennessee~200K1.14×
19Mississippi~100K1.13×
20Maine~40K1.12×
21Missouri~200K1.11×
22Kentucky~100K1.10×
23Kansas~90K1.08×
24Delaware~30K1.08×
25Indiana~200K1.05×
26Oklahoma~100K1.05×
27North Carolina~300K1.02×
28Arizona~200K0.98×
29Connecticut~100K0.96×
30Idaho~50K0.96×
31Virginia~200K0.95×
32Louisiana~100K0.95×
33Illinois~300K0.94×
34Georgia~300K0.92×
35Minnesota~100K0.89×
36Maryland~200K0.88×
37Colorado~100K0.85×
38Rhode Island~30K0.85×
39New Jersey~200K0.84×
40Nevada~80K0.81×
41Florida~600K0.80×
42New York~500K0.76×
43Massachusetts~200K0.76×
44Texas~700K0.74×
45Oregon~80K0.70×
46Utah~60K0.66×
47Washington~100K0.63×
48Washington, District of Columbia~20K0.56×
49California~600K0.55×
50Hawaii~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Sirius XM Radio, United States
0.25×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sirius XM Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sirius XM Radio audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV23.74×
02Alvin and the ChipmunksMusic & Radio8.70×
03Michael CeraMovies & TV7.11×
04Leighton MeesterMovies & TV5.39×
05Dish NetworkTechnology & Electronics4.17×
06British hip hopMusic & Radio3.92×
07Michael JacksonMusic & Radio3.02×
08RockabillyFashion & Accessoires2.68×
09MSNNews2.54×
10Barnes & NobleLiterature2.54×
11IPTVTechnology & Electronics2.52×
12Political scienceBusiness & Career2.43×
13Talk radioMusic & Radio2.27×
14DemocracyPolitics & Society2.12×
15AT&TTechnology & Electronics1.99×
16Chuck NorrisMovies & TV1.92×
17Real propertyHome & Garden1.65×
18United Parcel ServiceBusiness & Career1.61×
19TMZInternet & Social Media1.55×
20GamblingGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sirius XM Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sirius XM Radio audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.33×
Need for SecurityCONSERVATISM1.29×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sirius XM Radio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sirius XM Radio have in United States?

Sirius XM Radio has an estimated audience of 10,603,931 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sirius XM Radio fans?

45.7% of Sirius XM Radio fans are female, 54.3% are male, with an average age of 42.6 years.

03

Which brands do Sirius XM Radio fans like most?

Sirius XM Radio fans show strongest brand affinity for Luke Perry (23.74×), MSN (2.54×), and Alvin and the Chipmunks (8.7×) over the country average.

04

Where do Sirius XM Radio fans live in United States?

Sirius XM Radio fans in United States are most concentrated in Texas (reach ~700K), California (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sirius XM Radio fans also like?

Beyond Sirius XM Radio itself, the audience over-indexes on MSN (2.54×), Alvin and the Chipmunks (8.7×), Michael Jackson (3.02×), and British hip hop (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Sirius XM Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sirius XM Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →