Sirius XM Radio Audience in United States

Sirius XM Radio has an estimated audience of 10,577,509 people in United States. 45.7% are female, 54.3% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Luke Perry, Microblogging.

The average Sirius XM Radio fan in United States is 42.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sirius XM Radio audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Sirius XM Radio fans

Demographic split for Sirius XM Radio audience in United States
MetricValue
Female45.7%
Male54.3%
Average age42.6
Estimated audience size10,577,509

Audience persona

The typical Sirius XM Radio fan in United States is balanced, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sirius XM Radio in United States
RegionReachAffinity
Texas716,2970.79×
California662,3470.57×
Florida588,5210.82×
New York476,2960.81×
Pennsylvania436,3041.23×
Ohio381,7271.17×
Illinois349,4390.99×
North Carolina342,7031.08×
Michigan321,4741.16×
Georgia310,0600.95×
Virginia254,4670.99×
Tennessee247,7631.17×
New Jersey235,8250.88×
Arizona216,2541×
Indiana206,1001.07×
Missouri192,7161.13×
Wisconsin188,9911.19×
South Carolina188,2671.18×
Alabama182,7751.24×
Massachusetts161,9870.78×
Maryland161,8350.89×
Kentucky148,8981.12×
Colorado145,2390.87×
Minnesota138,0030.91×
Washington131,0480.62×
Louisiana130,2190.95×
Oklahoma125,4791.07×
Iowa112,5681.29×
Connecticut102,1300.96×
Arkansas100,1861.15×
Mississippi95,2391.09×
Kansas90,0741.08×
Oregon83,2190.69×
Nevada82,9550.81×
West Virginia74,7391.52×
Nebraska64,7891.22×
New Mexico64,0231.21×
Utah63,0440.67×
Idaho50,1620.95×
New Hampshire47,5831.14×
Montana42,2841.44×
Maine41,6791.1×
South Dakota35,2601.44×
Delaware30,5071.05×
North Dakota28,2811.3×
Rhode Island27,5200.82×
Wyoming23,7891.52×
Vermont20,3301.09×
Washington, District of Columbia16,5400.52×
Hawaii6,6940.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sirius XM Radio audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage37.5×Cars & Mobility
Luke Perry31.09×Movies & TV
Microblogging12.67×Technology & Electronics
MSN5.59×News
Singer-songwriter5.51×Music & Radio
Alvin and the Chipmunks17.78×Music & Radio
Income tax13.19×Business & Career
Honda HR-V25.63×Cars & Mobility
British hip hop5.94×Music & Radio
Pre-school playgroup27.94×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.51×Music & Radio
Jeep Grand Cherokee6.56×Cars & Mobility
Michael Cera9.51×Movies & TV
Staples (Canada)2.79×Business & Career
Chuck Norris3.23×Movies & TV
Dove Cameron7.05×Movies & TV
Hobby Lobby1.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sirius XM Radio audience
TraitClusterScore
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.09
Need for SecurityCONSERVATISM1.09
IndividualismJOY1.08
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Sirius XM Radio
CountryShare
United States91.1%
Philippines2.4%
China1.1%

See Sirius XM Radio audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Sirius XM Radio have in United States?

Sirius XM Radio has an estimated audience of 10,577,509 people in United States, concentrated in Texas and California.

What is the gender split and age of Sirius XM Radio fans?

45.7% of Sirius XM Radio fans are female, 54.3% are male, with an average age of 42.6 years.

Which brands do Sirius XM Radio fans like most?

Sirius XM Radio fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (37.5×) over the country average.

Where do Sirius XM Radio fans live in United States?

Sirius XM Radio fans in United States are most concentrated in Texas (reach 716,297), California (reach 662,347), and Florida (reach 588,521). These three regions account for the largest share of the active audience.

What other brands do Sirius XM Radio fans also like?

Beyond Sirius XM Radio itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (37.5×), Luke Perry (31.09×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sirius XM Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.