Professional baseball Audience in United States

Professional baseball logo

Professional baseball has an estimated audience of 1,688,777 people in United States. 34.4% are female, 65.6% are male, average age 31.9. Top regions: California, Nevada, Texas. Top brand affinities: Keene, New Hampshire, Pro-Ject, NBC10 Philadelphia, Mathcore, Google Home.

The average Professional baseball fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Keene, New Hampshire, Pro-Ject, NBC10 Philadelphia, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Professional baseball audience skews more male with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Baseball

Demographics of Professional baseball fans

Demographic split for Professional baseball audience in United States
MetricValue
Female34.4%
Male65.6%
Average age31.9
Estimated audience size1,688,777

Audience persona

The typical Professional baseball fan in United States is more male, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Professional baseball in United States
RegionReachAffinity
California99,2370.53×
Nevada96,8845.93×
Texas93,7510.65×
Florida68,2380.6×
Pennsylvania57,5101.01×
Alabama48,0962.04×
New York39,1990.42×
Ohio37,4610.72×
North Carolina36,8130.72×
Tennessee35,5881.05×
Georgia32,9430.63×
Michigan30,1510.68×
Illinois29,1000.52×
Virginia26,1590.64×
Arizona25,0810.73×
South Carolina24,7340.97×
Louisiana23,5771.08×
Indiana23,2380.75×
New Jersey23,0790.54×
Nebraska21,4212.53×
Kentucky18,8140.89×
Washington18,0540.53×
Missouri17,5040.64×
Mississippi17,4901.26×
Oklahoma15,1960.81×
Wisconsin14,6010.57×
Minnesota14,1030.58×
Maryland14,0980.49×
Massachusetts12,9110.39×
Oregon12,8760.67×
Iowa12,6610.91×
Arkansas12,5310.9×
Utah12,4330.82×
Colorado12,2290.46×
Kansas10,3250.78×
New Mexico8,9721.06×
Connecticut8,2550.49×
Idaho8,1720.96×
Delaware7,6331.64×
West Virginia6,9870.89×
Montana6,4831.38×
Hawaii6,1630.85×
Alaska5,5781.54×
Rhode Island4,8180.9×
South Dakota4,7991.23×
North Dakota4,6731.35×
New Hampshire4,6050.69×
Wyoming4,5211.81×
Maine4,4440.73×
Vermont4,3741.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional baseball audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Pro-Ject12.35×Music & Radio
NBC10 Philadelphia20×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Product design3.1×Business & Career
Alaska2.57×Travel & Leisure
UK garage7.36×Music & Radio
Historic site5.21×Arts & Culture
Vocal harmony5.15×Music & Radio
The Journey (1959 film)20×Movies & TV
The Historian16.48×Literature
Noodle (Gorillaz)3.56×Music & Radio
Minnesota1.68×Travel & Leisure
Gordita10.19×Food & Beverages
Grinch3.72×Movies & TV
Nebraska2.4×Travel & Leisure
Urban Outfitters1.61×Shopping
Eurail16.57×Cars & Mobility
Carnival of Souls15.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional baseball audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
Family OrientationCONSERVATISM1.64
TraditionCONSERVATISM1.32
SustainabilityBALANCE1.26
Luxury OrientationPREMIUM1.26
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Professional baseball
CountryShare
Japan46.5%
United States34.1%
Taiwan5.1%

See Professional baseball audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Professional baseball have in United States?

Professional baseball has an estimated audience of 1,688,777 people in United States, concentrated in California and Nevada.

What is the gender split and age of Professional baseball fans?

34.4% of Professional baseball fans are female, 65.6% are male, with an average age of 31.9 years.

Which brands do Professional baseball fans like most?

Professional baseball fans show strongest brand affinity for Keene, New Hampshire (675×), Pro-Ject (12.35×), and NBC10 Philadelphia (20×) over the country average.

Where do Professional baseball fans live in United States?

Professional baseball fans in United States are most concentrated in California (reach 99,237), Nevada (reach 96,884), and Texas (reach 93,751). These three regions account for the largest share of the active audience.

What other brands do Professional baseball fans also like?

Beyond Professional baseball itself, the audience over-indexes on Pro-Ject (12.35×), NBC10 Philadelphia (20×), Mathcore (17.5×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.