Rascasse Audience Intelligence

Professional baseball Audience in United States

A data profile of the people who buy, follow and care about Professional baseball in United States — modelled from more than twelve digital signal sources. Professional baseball has an estimated audience of 1,688,777 people in United States.

#92among Baseball in United States#6886among Topic in United States#1454in Sports

The average Professional baseball fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Hair Extensions, Anthony Joshua, with strongest over-indexing on Rick and Morty (9.16× the country average).

Demographically, the Professional baseball audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional baseball fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: Topic · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional baseball profile in United States.

Audience size
1.7M
in United States
Gender
34.4%♀
65.6% male
Age
31.9
average years
Country rank
#16233
Topic in United States
Fig. 01

Search interest · 12-month trend

+131%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional baseball fans

34.4% are female, 65.6% are male, average age 31.9.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Professional baseball audience in United States
MetricValue
Female34.4%
Male65.6%
Average age31.9
Estimated audience size1,688,777
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Professional baseball audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Professional baseball audience comes from United States.

Worldwide audience distribution share by country for Professional baseball
CountryShare
Japan46.5%
United States34.1%
Taiwan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional baseball fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K4.00×
02Arkansas~30K2.48×
03Alabama~50K2.09×
04Nebraska~10K1.50×
05Mississippi~20K1.29×
06Hawaii~9K1.20×
07Tennessee~40K1.15×
08Delaware~5K1.14×
09Alaska~4K1.09×
10New Mexico~9K1.08×
11Montana~5K1.06×
12Vermont~3K1.06×
13South Carolina~30K1.05×
14North Dakota~4K1.05×
15South Dakota~4K1.03×
16Idaho~9K1.01×
17Louisiana~20K0.99×
18Utah~20K0.99×
19Rhode Island~5K0.97×
20Texas~100K0.96×
21Iowa~10K0.96×
22West Virginia~8K0.96×
23Oklahoma~20K0.94×
24Maine~6K0.94×
25New Hampshire~6K0.93×
26Pennsylvania~50K0.92×
27Kentucky~20K0.92×
28Kansas~10K0.92×
29Washington~30K0.91×
30Washington, District of Columbia~5K0.91×
31Indiana~30K0.86×
32Wisconsin~20K0.85×
33Georgia~40K0.84×
34Oregon~20K0.84×
35Connecticut~10K0.84×
36North Carolina~40K0.83×
37Massachusetts~30K0.83×
38California~200K0.82×
39Missouri~20K0.82×
40Arizona~30K0.81×
41Maryland~20K0.81×
42Michigan~40K0.80×
43Minnesota~20K0.80×
44Ohio~40K0.79×
45Colorado~20K0.77×
46Virginia~30K0.76×
47New Jersey~30K0.71×
48Illinois~40K0.70×
49Florida~80K0.67×
50New York~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Professional baseball, United States
0.61×1.00×4.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional baseball audience
#·InterestCategoryAffinity×
01Pep GuardiolaSports20.00×
02Kevin De BruyneSports20.00×
03Club LeónSports20.00×
04Christian PulisicSports18.52×
05Zinedine ZidaneSports17.56×
06RonaldinhoSports16.76×
07Los Angeles Angels of AnaheimSports15.53×
08Anthony JoshuaSports12.10×
09Toyota SupraCars & Mobility11.85×
10Rick and MortyMovies & TV9.16×
11Digital audio workstationTechnology & Electronics8.29×
12Megan FoxMovies & TV6.28×
13JudoSports5.98×
14Hair ExtensionsBeauty & Wellness5.83×
15Folk musicMusic & Radio5.12×
16Seattle MarinersSports4.78×
17High-definition televisionTechnology & Electronics2.89×
18VehiclesCars & Mobility2.15×
19Consumer electronicsTechnology & Electronics2.04×
20ClothingFashion & Accessoires1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional baseball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
TraditionCONSERVATISM2.30×
Family OrientationCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional baseball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Design AffinityPREMIUM0.81×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional baseball have in United States?

Professional baseball has an estimated audience of 1,688,777 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Professional baseball fans?

34.4% of Professional baseball fans are female, 65.6% are male, with an average age of 31.9 years.

03

Which brands do Professional baseball fans like most?

Professional baseball fans show strongest brand affinity for Rick and Morty (9.16×), Hair Extensions (5.83×), and Anthony Joshua (12.1×) over the country average.

04

Where do Professional baseball fans live in United States?

Professional baseball fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Professional baseball fans also like?

Beyond Professional baseball itself, the audience over-indexes on Hair Extensions (5.83×), Anthony Joshua (12.1×), Christian Pulisic (18.52×), and Los Angeles Angels of Anaheim (15.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Professional baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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