Rascasse Audience Intelligence

Home Run Derby (Major League Baseball) Audience in United States

A data profile of the people who buy, follow and care about Home Run Derby (Major League Baseball) in United States — modelled from more than twelve digital signal sources. Home Run Derby (Major League Baseball) has an estimated audience of 807,411 people in United States.

The average Home Run Derby (Major League Baseball) fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include FedEx, Sustainable energy, Renewable energy, with strongest over-indexing on FedEx (10.34× the country average).

Demographically, the Home Run Derby (Major League Baseball) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Run Derby (Major League Baseball) fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Run Derby (Major League Baseball) profile in United States.

Audience size
807K
in United States
Gender
29.9%
70.1% male
Age
37.7
average years
Country rank
#27312
Event in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Run Derby (Major League Baseball) fans

29.9% are female, 70.1% are male, average age 37.7.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Home Run Derby (Major League Baseball) audience in United States
MetricValue
Female29.9%
Male70.1%
Average age37.7
Estimated audience size807,411
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Home Run Derby (Major League Baseball) audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Home Run Derby (Major League Baseball) audience comes from United States.

Worldwide audience distribution share by country for Home Run Derby (Major League Baseball)
CountryShare
United States80.0%
United Kingdom4.0%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Run Derby (Major League Baseball) audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Run Derby (Major League Baseball) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~60K2.09×
02New Jersey~40K1.79×
03Washington~30K1.74×
04Delaware~4K1.57×
05Connecticut~10K1.48×
06New York~70K1.47×
07Maryland~20K1.43×
08Massachusetts~20K1.41×
09Washington, District of Columbia~3K1.39×
10Kansas~8K1.29×
11Maine~4K1.22×
12Georgia~30K1.21×
13Illinois~30K1.20×
14Missouri~20K1.20×
15Ohio~30K1.18×
16New Hampshire~4K1.17×
17Minnesota~10K1.16×
18Wisconsin~10K1.14×
19Vermont~2K1.12×
20Rhode Island~3K1.05×
21Iowa~7K1.01×
22California~90K1.00×
23North Carolina~20K0.94×
24Virginia~20K0.90×
25Tennessee~10K0.90×
26Arizona~10K0.89×
27Montana~2K0.89×
28Michigan~20K0.88×
29Colorado~10K0.88×
30South Carolina~10K0.87×
31South Dakota~2K0.87×
32Indiana~10K0.86×
33West Virginia~3K0.86×
34Kentucky~9K0.85×
35North Dakota~1K0.83×
36Nevada~6K0.82×
37Florida~40K0.81×
38Nebraska~3K0.81×
39Alaska~1K0.81×
40Texas~60K0.80×
41Oregon~7K0.79×
42Alabama~9K0.76×
43Idaho~3K0.74×
44New Mexico~3K0.70×
45Louisiana~7K0.69×
46Hawaii~2K0.69×
47Utah~5K0.68×
48Arkansas~4K0.63×
49Mississippi~4K0.60×
50Oklahoma~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Home Run Derby (Major League Baseball), United States
0.59×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Run Derby (Major League Baseball) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Run Derby (Major League Baseball) audience
#·InterestCategoryAffinity×
01Major League Baseball draftSports33.77×
02Boyd HolbrookFashion & Accessoires28.67×
03ExxonMobilCars & Mobility18.08×
04Baseball gloveSports17.71×
05Elderly careHealth15.38×
06Los Angeles Angels of AnaheimSports14.18×
07Anaheim DucksSports10.86×
08FedExBusiness & Career10.34×
09Sustainable energyHome & Garden9.74×
10Major League Baseball All-Star GameSports7.59×
11LotteryGames7.12×
12Renewable energyBusiness & Career6.88×
13Weather forecastingHome & Garden5.04×
14Masters TournamentSports4.93×
15First class travelTravel & Leisure4.55×
16Mortgage loansBusiness & Career3.85×
17Vehicle insuranceCars & Mobility3.85×
18McDonald'sFood & Beverages3.30×
19SubwayFood & Beverages2.92×
20PinterestInternet & Social Media2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Run Derby (Major League Baseball) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Home Run Derby (Major League Baseball) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.54×
SustainabilityBALANCE3.02×
Convenience OrientationPREMIUM2.08×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Home Run Derby (Major League Baseball) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.66×
Pet OwnershipJOY0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Home Run Derby (Major League Baseball) have in United States?

Home Run Derby (Major League Baseball) has an estimated audience of 807,411 people in United States, concentrated in California and New York.

02

What is the gender split and age of Home Run Derby (Major League Baseball) fans?

29.9% of Home Run Derby (Major League Baseball) fans are female, 70.1% are male, with an average age of 37.7 years.

03

Which brands do Home Run Derby (Major League Baseball) fans like most?

Home Run Derby (Major League Baseball) fans show strongest brand affinity for FedEx (10.34×), Sustainable energy (9.74×), and Renewable energy (6.88×) over the country average.

04

Where do Home Run Derby (Major League Baseball) fans live in United States?

Home Run Derby (Major League Baseball) fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Home Run Derby (Major League Baseball) fans also like?

Beyond Home Run Derby (Major League Baseball) itself, the audience over-indexes on Sustainable energy (9.74×), Renewable energy (6.88×), Boyd Holbrook (28.67×), and ExxonMobil (18.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Run Derby (Major League Baseball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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