Babe Ruth League Audience in United States

Babe Ruth League logo

Babe Ruth League has an estimated audience of 462,792 people in United States. 26.8% are female, 73.2% are male, average age 40.2. Top regions: Florida, California, Virginia. Top brand affinities: Bath and Bodyworks, Aaron Rodgers, Capital One, Google Maps, CarGurus.

The average Babe Ruth League fan in United States is 40.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Virginia. Top brand affinities include Bath and Bodyworks, Aaron Rodgers, Capital One, with strongest over-indexing on Bath and Bodyworks (41.66× the country average). Demographically, the Babe Ruth League audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Baseball

Demographics of Babe Ruth League fans

Demographic split for Babe Ruth League audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.2
Estimated audience size462,792

Audience persona

The typical Babe Ruth League fan in United States is more male, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for Babe Ruth League in United States
RegionReachAffinity
Florida32,3661.03×
California24,2590.48×
Virginia20,8971.85×
Pennsylvania19,6211.26×
New Jersey16,7751.43×
North Carolina15,0921.08×
Texas14,4750.36×
Massachusetts12,1741.34×
New York11,7700.46×
Indiana8,9271.06×
Kentucky8,7941.52×
Alabama8,0721.25×
Illinois5,9110.38×
Missouri5,6330.76×
Washington5,4600.59×
Tennessee4,7540.51×
New Hampshire4,5842.51×
Connecticut4,4820.97×
Maryland3,7490.47×
Maine3,7252.25×
Ohio3,6320.25×
Louisiana3,6260.61×
Oregon3,5840.68×
Arkansas3,4660.91×
Wisconsin3,3490.48×
Colorado3,2030.44×
Georgia2,8690.2×
Utah2,7580.67×
Arizona2,7470.29×
Minnesota2,6600.4×
North Dakota2,5702.7×
Idaho2,5691.11×
Mississippi2,4830.65×
Montana2,4201.88×
Vermont2,4062.96×
Michigan2,3690.2×
Rhode Island2,3301.58×
Hawaii2,3251.17×
Kansas2,2990.63×
West Virginia2,1961.02×
Iowa2,0540.54×
Oklahoma2,0030.39×
Wyoming1,7762.59×
Nebraska1,7720.76×
Nevada1,7570.39×
Alaska1,7531.77×
South Carolina1,6660.24×
Delaware1,5651.23×
South Dakota1,5081.41×
New Mexico1,4100.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Babe Ruth League audience
BrandAffinityCategory
Bath and Bodyworks41.66×Shopping
Aaron Rodgers21.39×Sports
Capital One11.14×Business & Career
Google Maps10.63×Internet & Social Media
CarGurus15.26×Cars & Mobility
Toronto Blue Jays20.6×Sports
Yankee Stadium54.78×Sports
AccuWeather10.97×Home & Garden
Milwaukee Brewers13.59×Sports
Houston Astros13.75×Sports
Detroit Tigers9.85×Sports
Cleveland Guardians13.85×Sports
Bruce Willis10.36×Movies & TV
Cincinnati Reds12.73×Sports
Enterprise Rent-A-Car8.62×Cars & Mobility
Indeed.com5.8×Business & Career
Arizona Diamondbacks20.96×Sports
Boston Red Sox11.22×Sports
Circle K9.63×Shopping
St. Louis Cardinals10.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Babe Ruth League audience
TraitClusterScore
Sports ActivityPOWER1.3
Family OrientationCONSERVATISM1.27
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.07
Risk AppetiteTHRILL1.04
Early Adopter MentalityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Babe Ruth League
CountryShare
United States97.8%
Mexico0.9%
Japan0.2%

See Babe Ruth League audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Babe Ruth League have in United States?

Babe Ruth League has an estimated audience of 462,792 people in United States, concentrated in Florida and California.

What is the gender split and age of Babe Ruth League fans?

26.8% of Babe Ruth League fans are female, 73.2% are male, with an average age of 40.2 years.

Which brands do Babe Ruth League fans like most?

Babe Ruth League fans show strongest brand affinity for Bath and Bodyworks (41.66×), Aaron Rodgers (21.39×), and Capital One (11.14×) over the country average.

Where do Babe Ruth League fans live in United States?

Babe Ruth League fans in United States are most concentrated in Florida (reach 32,366), California (reach 24,259), and Virginia (reach 20,897). These three regions account for the largest share of the active audience.

What other brands do Babe Ruth League fans also like?

Beyond Babe Ruth League itself, the audience over-indexes on Aaron Rodgers (21.39×), Capital One (11.14×), Google Maps (10.63×), and CarGurus (15.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Babe Ruth League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.