Softball Mom Audience in United States

Softball Mom logo

Softball Mom has an estimated audience of 727,705 people in United States. 41.9% are female, 58.1% are male, average age 33.2. Top regions: Texas, California, Ohio. Top brand affinities: UK garage, Vocal harmony, Product design, Historic site, Alaska.

The average Softball Mom fan in United States is 33.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include UK garage, Vocal harmony, Product design, with strongest over-indexing on UK garage (9.77× the country average). Demographically, the Softball Mom audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Softball Mom fans

Demographic split for Softball Mom audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.2
Estimated audience size727,705

Audience persona

The typical Softball Mom fan in United States is more male, around 33.2 years old, with strong Tradition tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Softball Mom in United States
RegionReachAffinity
Texas50,2910.8×
California43,7500.55×
Ohio17,3160.77×
Pennsylvania16,4400.67×
Florida15,9730.32×
Indiana14,5431.09×
Illinois14,2770.59×
New York13,7990.34×
North Carolina13,5230.62×
Alabama13,1511.29×
Tennessee12,1700.83×
Georgia12,1360.54×
Michigan10,5340.55×
Oklahoma9,8611.22×
Kentucky9,7041.06×
South Carolina9,5960.88×
Mississippi9,0801.51×
Virginia8,7700.49×
Arkansas8,4701.41×
Missouri8,3840.71×
Louisiana8,0730.86×
Arizona7,9500.54×
West Virginia7,4962.21×
New Jersey7,2540.39×
Wisconsin6,3500.58×
Iowa6,2441.04×
Washington5,7560.39×
Minnesota5,6740.54×
Massachusetts5,6160.39×
Kansas5,5390.97×
Maryland4,9450.4×
Connecticut4,8310.66×
Colorado4,6470.41×
Oregon4,4400.53×
Maine4,2911.65×
New Mexico4,2111.15×
Nevada4,1980.6×
Idaho4,1531.14×
Nebraska3,9311.08×
Montana3,9121.94×
South Dakota3,8622.3×
Utah3,8250.59×
North Dakota3,7602.52×
New Hampshire3,7061.29×
Wyoming3,6383.37×
Rhode Island3,5781.54×
Delaware3,2041.6×
Washington, District of Columbia2,3141.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Softball Mom audience
BrandAffinityCategory
UK garage9.77×Music & Radio
Vocal harmony6.96×Music & Radio
Product design2.9×Business & Career
Historic site5.65×Arts & Culture
Alaska2.19×Travel & Leisure
Mathcore10×Music & Radio
Monogram4.64×Home & Garden
Pro-Ject4.44×Music & Radio
Tezz7.2×Movies & TV
Goop5.24×Internet & Social Media
Governor of Michigan6.67×Politics & Society
Stamp collecting4.23×Home & Garden
Electrolyte4.16×Health
JDSU2.68×Business & Career
Staycation2.79×Home & Garden
Isometric exercise7.26×Sports
The Historian12.97×Literature
Grinch3.29×Movies & TV
Hipster7.73×Politics & Society
Fairy godmother5.65×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Softball Mom audience
TraitClusterScore
TraditionCONSERVATISM1.66
LGBTQ+ IdentityOPEN1.3
Luxury OrientationPREMIUM1.19
Sports ActivityPOWER1.17
Early Adopter MentalityPOWER1.09
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Softball Mom
CountryShare
United States58.8%
Japan14.7%
Germany3.6%

See Softball Mom audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Softball Mom have in United States?

Softball Mom has an estimated audience of 727,705 people in United States, concentrated in Texas and California.

What is the gender split and age of Softball Mom fans?

41.9% of Softball Mom fans are female, 58.1% are male, with an average age of 33.2 years.

Which brands do Softball Mom fans like most?

Softball Mom fans show strongest brand affinity for UK garage (9.77×), Vocal harmony (6.96×), and Product design (2.9×) over the country average.

Where do Softball Mom fans live in United States?

Softball Mom fans in United States are most concentrated in Texas (reach 50,291), California (reach 43,750), and Ohio (reach 17,316). These three regions account for the largest share of the active audience.

What other brands do Softball Mom fans also like?

Beyond Softball Mom itself, the audience over-indexes on Vocal harmony (6.96×), Product design (2.9×), Historic site (5.65×), and Alaska (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Softball Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.