Rascasse Audience Intelligence

Softball Mom Audience in United States

A data profile of the people who buy, follow and care about Softball Mom in United States — modelled from more than twelve digital signal sources. Softball Mom has an estimated audience of 727,705 people in United States.

#9900among Topic in United States#489in Kids & Family

The average Softball Mom fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little League World Series, Minor League Baseball, Rick and Morty, with strongest over-indexing on Little League World Series (25.61× the country average).

Demographically, the Softball Mom audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Softball Mom fan in United States is more male, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Little League World Series.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Softball Mom profile in United States.

Audience size
728K
in United States
Gender
41.9%♀
58.1% male
Age
33.2
average years
Country rank
#29203
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Softball Mom fans

41.9% are female, 58.1% are male, average age 33.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Softball Mom audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.2
Estimated audience size727,705
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Softball Mom audience in United States
Age bracketShare%
16-1940%
20-2915%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Softball Mom audience comes from United States.

Worldwide audience distribution share by country for Softball Mom
CountryShare
United States58.8%
Japan14.7%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Softball Mom audience in United States is strongest.

Fig. 05

Top regions by affinity

Softball Mom fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.33×
02Wyoming~1K1.28×
03North Dakota~2K1.25×
04South Dakota~2K1.21×
05Montana~2K1.17×
06Alabama~10K1.11×
07Delaware~2K1.11×
08Mississippi~7K1.10×
09Arkansas~7K1.10×
10Maine~3K1.10×
11Rhode Island~2K1.07×
12New Mexico~4K1.06×
13Nebraska~4K1.05×
14Kentucky~9K1.04×
15Oklahoma~8K1.04×
16New Hampshire~3K1.04×
17Kansas~6K1.03×
18Idaho~4K1.03×
19Indiana~10K1.02×
20Alaska~2K1.01×
21Iowa~6K1.00×
22Washington, District of Columbia~2K1.00×
23Hawaii~3K0.99×
24Louisiana~9K0.97×
25South Carolina~10K0.95×
26Nevada~7K0.94×
27Utah~6K0.94×
28Connecticut~7K0.93×
29Tennessee~10K0.92×
30Missouri~10K0.92×
31Oregon~8K0.92×
32Wisconsin~10K0.90×
33Ohio~20K0.88×
34Minnesota~9K0.88×
35Maryland~10K0.87×
36Colorado~10K0.87×
37Arizona~10K0.86×
38Massachusetts~10K0.85×
39Texas~50K0.84×
40Georgia~20K0.84×
41Michigan~20K0.84×
42Washington~10K0.84×
43Pennsylvania~20K0.83×
44North Carolina~20K0.83×
45Virginia~10K0.83×
46New Jersey~20K0.82×
47Illinois~20K0.80×
48Florida~30K0.70×
49New York~30K0.70×
50California~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Softball Mom, United States
0.67×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Softball Mom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Softball Mom audience
#·InterestCategoryAffinity×
01Baseball gloveSports26.88×
02Little League World SeriesSports25.61×
03HariboFood & Beverages24.15×
04Roland GarrosSports20.00×
05Olympic sportsSports16.30×
06Toyota SupraCars & Mobility15.23×
07Minor League BaseballSports14.67×
08Major League Baseball All-Star GameSports14.07×
09US Open (tennis)Sports13.19×
10Rick and MortyMovies & TV11.88×
11Brendan FraserMovies & TV11.71×
12Dungeons & DragonsGames11.38×
13Nick Jr.Movies & TV11.08×
14Aaron JudgeSports10.36×
15Folk musicMusic & Radio7.92×
16SoftballSports6.82×
17Hair ExtensionsBeauty & Wellness5.17×
18ClothingFashion & Accessoires2.99×
19VehiclesCars & Mobility2.81×
20Consumer electronicsTechnology & Electronics2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Softball Mom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Softball Mom audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.19×
Risk AppetiteTHRILL1.52×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Softball Mom audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.67×
ExtroversionTHRILL0.68×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Softball Mom have in United States?

Softball Mom has an estimated audience of 727,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Softball Mom fans?

41.9% of Softball Mom fans are female, 58.1% are male, with an average age of 33.2 years.

03

Which brands do Softball Mom fans like most?

Softball Mom fans show strongest brand affinity for Little League World Series (25.61×), Minor League Baseball (14.67×), and Rick and Morty (11.88×) over the country average.

04

Where do Softball Mom fans live in United States?

Softball Mom fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Softball Mom fans also like?

Beyond Softball Mom itself, the audience over-indexes on Minor League Baseball (14.67×), Rick and Morty (11.88×), Major League Baseball All-Star Game (14.07×), and Baseball glove (26.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Softball Mom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Softball Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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