A data profile of the people who buy, follow and care about College softball in United States — modelled from more than twelve digital signal sources. College softball has an estimated audience of 3,591,182 people in United States.
College softball has an estimated audience of 3,591,182 people in United States. 37.9% are female, 62.1% are male, average age 36.9. Top brand affinities: New York Yankees, Major League Baseball All-Star Game, Softball, Little League World Series, Minor League Baseball.
Top brand affinities include New York Yankees, Major League Baseball All-Star Game, Softball, with strongest over-indexing on New York Yankees (6.78× the country average).
Demographically, the College softball audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical College softball fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for New York Yankees.
The key figures that characterise the College softball profile in United States.
37.9% are female, 62.1% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 36.9 |
| Estimated audience size | 3,591,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
The strongest cross-interests of the College softball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little League World Series | Sports | 14.51× | ||
| 02 | Baseball glove | Sports | 13.27× | ||
| 03 | Major League Baseball All-Star Game | Sports | 9.57× | ||
| 04 | Minor League Baseball | Sports | 8.26× | ||
| 05 | Washington Nationals | Sports | 8.17× | ||
| 06 | New York Mets | Sports | 7.83× | ||
| 07 | Aaron Judge | Sports | 7.37× | ||
| 08 | Softball | Sports | 7.17× | ||
| 09 | New York Yankees | Sports | 6.78× | ||
| 10 | Toronto Blue Jays | Sports | 6.19× | ||
| 11 | St. Louis Cardinals | Sports | 4.60× | ||
| 12 | Rick and Morty | Movies & TV | 4.34× | ||
| 13 | Atlanta Braves | Sports | 4.12× | ||
| 14 | Seattle Mariners | Sports | 4.00× | ||
| 15 | MLB.com | Sports | 3.97× | ||
| 16 | Diaper bag | Kids & Family | 3.53× | ||
| 17 | Philadelphia Eagles | Sports | 3.40× | ||
| 18 | Detroit Tigers | Sports | 3.33× | ||
| 19 | Planet Fitness | Sports | 3.13× | ||
| 20 | Chicago Bears | Sports | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Tradition | CONSERVATISM | 1.67× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.73× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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