College softball Audience in United States
College softball has an estimated audience of 3,591,182 people in United States. 37.9% are female, 62.1% are male, average age 36.9. Top brand affinities: Aaron Rodgers, Google Maps, Capital One, AccuWeather, CarGurus.
Top brand affinities include Aaron Rodgers, Google Maps, Capital One, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the College softball audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Tradition, Pet Ownership.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of College softball fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 36.9 |
| Estimated audience size | 3,591,182 |
Audience persona
The typical College softball fan in United States is more male, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Aaron Rodgers.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 28.78× | Sports |
| Google Maps | 15.92× | Internet & Social Media |
| Capital One | 15.8× | Business & Career |
| AccuWeather | 18.29× | Home & Garden |
| CarGurus | 16.2× | Cars & Mobility |
| Circle K | 17.74× | Shopping |
| Indeed.com | 9.17× | Business & Career |
| Luka Dončić | 22.75× | Sports |
| Enterprise Rent-A-Car | 11.73× | Cars & Mobility |
| Bruce Willis | 13.94× | Movies & TV |
| Google News | 11.13× | News |
| Disc golf | 28.14× | Sports |
| DraftKings | 22.53× | Sports |
| Khan Academy | 12.26× | Business & Career |
| StubHub | 13.23× | Travel & Leisure |
| Yankee Stadium | 40.58× | Sports |
| Novak Djokovic | 19.13× | Sports |
| Kendra Scott | 15.03× | Fashion & Accessoires |
| Margot Robbie | 13.19× | Movies & TV |
| Alexandra Daddario | 14.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.96 |
| Risk Appetite | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| Japan | 15.5% |
| Brazil | 4.5% |
See College softball audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for College softball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.