Dick's Sporting Goods Audience in United States

Dick's Sporting Goods logo

Dick's Sporting Goods has an estimated audience of 16,557,059 people in United States. 43.2% are female, 56.8% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: PGA Championship, The Open Championship, Harry Potter, Golf Channel, Snowboard.

The average Dick's Sporting Goods fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PGA Championship, The Open Championship, Harry Potter, with strongest over-indexing on PGA Championship (3.4× the country average). Demographically, the Dick's Sporting Goods audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Dick's Sporting Goods fans

Demographic split for Dick's Sporting Goods audience in United States
MetricValue
Female43.2%
Male56.8%
Average age36.0
Estimated audience size16,557,059

Audience persona

The typical Dick's Sporting Goods fan in United States is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for PGA Championship.

Top regions in United States

Top regions ranked by reach for Dick's Sporting Goods in United States
RegionReachAffinity
California1,673,1540.92×
Texas1,321,8960.93×
Florida1,005,5090.9×
New York952,2871.03×
Pennsylvania826,9671.48×
Illinois810,0381.47×
Ohio710,1741.39×
North Carolina622,2311.25×
Michigan557,1261.29×
Virginia526,4721.31×
New Jersey508,7081.21×
Georgia487,5800.96×
Massachusetts476,7351.46×
Indiana416,5101.38×
Maryland355,5171.25×
Arizona331,1390.98×
Tennessee329,0600.99×
Wisconsin310,6151.25×
Alabama292,5951.26×
Missouri281,8391.06×
Washington275,4260.83×
Colorado260,9151×
South Carolina258,6801.04×
Minnesota252,4851.06×
Kentucky239,7471.15×
Connecticut200,3951.21×
Louisiana197,2430.92×
Oregon196,2731.03×
Oklahoma159,3810.87×
Iowa142,1651.04×
Kansas136,2031.04×
Mississippi124,4010.91×
West Virginia99,3641.29×
Arkansas97,2120.71×
Nevada96,2390.6×
New Hampshire95,6771.47×
Utah95,0600.64×
Maine84,5501.43×
Nebraska76,9110.93×
Idaho73,2560.88×
Rhode Island68,4011.3×
New Mexico55,5540.67×
Delaware55,4021.21×
Vermont34,9851.2×
Washington, District of Columbia30,9500.62×
South Dakota22,5160.59×
North Dakota16,0270.47×
Wyoming12,9110.53×
Hawaii12,0510.17×
Montana11,4860.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dick's Sporting Goods audience
BrandAffinityCategory
PGA Championship3.4×Sports
The Open Championship3.57×Sports
Harry Potter1.55×Movies & TV
Golf Channel2.6×Sports
Snowboard3.22×Sports
Golf cart3.25×Sports
NBA Finals1.99×Sports
PGA Tour2.09×Sports
Fox hunting2.48×Sports
Royal Caribbean Cruises Ltd.3.19×Travel & Leisure
Twitch2.16×Games
Eastern Time Zone1.55×Politics & Society
Los Angeles Lakers1.88×Sports
Outdoors2.39×Travel & Leisure
Golf equipment2.13×Sports
Rory McIlroy3.2×Sports
Fly fishing2.43×Sports
Cars (film)1.97×Movies & TV
NBA playoffs1.84×Sports
Kansas City Chiefs2.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dick's Sporting Goods audience
TraitClusterScore
Sports ActivityPOWER1.2
Luxury OrientationPREMIUM1.19
SustainabilityBALANCE1.18
LGBTQ+ IdentityOPEN1.15
Family OrientationCONSERVATISM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Dick's Sporting Goods
CountryShare
United States98.0%
Mexico0.8%
China0.4%

See Dick's Sporting Goods audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Dick's Sporting Goods have in United States?

Dick's Sporting Goods has an estimated audience of 16,557,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Dick's Sporting Goods fans?

43.2% of Dick's Sporting Goods fans are female, 56.8% are male, with an average age of 36.0 years.

Which brands do Dick's Sporting Goods fans like most?

Dick's Sporting Goods fans show strongest brand affinity for PGA Championship (3.4×), The Open Championship (3.57×), and Harry Potter (1.55×) over the country average.

Where do Dick's Sporting Goods fans live in United States?

Dick's Sporting Goods fans in United States are most concentrated in California (reach 1,673,154), Texas (reach 1,321,896), and Florida (reach 1,005,509). These three regions account for the largest share of the active audience.

What other brands do Dick's Sporting Goods fans also like?

Beyond Dick's Sporting Goods itself, the audience over-indexes on The Open Championship (3.57×), Harry Potter (1.55×), Golf Channel (2.6×), and Snowboard (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dick's Sporting Goods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.