Boston Pizza Audience in United States

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Boston Pizza has an estimated audience of 442,947 people in United States. 49.1% are female, 50.9% are male, average age 33.2. Top regions: Hawaii, California, Texas. Top brand affinities: Little Caesars, Pizza Inn, Hungry Howie's Pizza, Mountain Mike's Pizza, Mizuno Corporation.

The average Boston Pizza fan in United States is 33.2 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Little Caesars, Pizza Inn, Hungry Howie's Pizza, with strongest over-indexing on Little Caesars (30.87× the country average). Demographically, the Boston Pizza audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Consulting

Demographics of Boston Pizza fans

Demographic split for Boston Pizza audience in United States
MetricValue
Female49.1%
Male50.9%
Average age33.2
Estimated audience size442,947

Audience persona

The typical Boston Pizza fan in United States is balanced, around 33.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for Boston Pizza in United States
RegionReachAffinity
Hawaii38,27120.1×
California32,7360.67×
Texas26,4570.69×
Nevada23,9195.58×
Massachusetts19,2992.21×
New York9,4900.38×
Michigan8,3140.72×
Florida7,2480.24×
Ohio6,5450.48×
Washington6,5440.74×
Pennsylvania6,3990.43×
Arizona4,9140.54×
Georgia4,5720.34×
North Dakota2,9653.26×
Illinois2,9470.2×
Minnesota2,7550.43×
South Carolina2,7400.41×
North Carolina2,3780.18×
Wyoming2,3263.54×
South Dakota2,3102.26×
Virginia2,2600.21×
New Jersey2,1050.19×
Colorado1,9880.28×
Maryland1,7500.23×
Oregon1,3640.27×
Indiana1,2990.16×
Maine1,2430.78×
Connecticut1,0810.24×
Rhode Island1,0670.76×
Tennessee1,0500.12×
Wisconsin1,0280.15×
New Hampshire1,0230.59×
Missouri9900.14×
Arkansas9440.26×
Kentucky7320.13×
Louisiana6920.12×
Utah6720.17×
Oklahoma6680.14×
Iowa6380.17×
Alabama5720.09×
Montana5340.43×
New Mexico5150.23×
Washington, District of Columbia4850.36×
Kansas4680.13×
Idaho4480.2×
Mississippi3460.09×
Nebraska3050.14×
Alaska2630.28×
Vermont2460.32×
West Virginia1860.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Pizza audience
BrandAffinityCategory
Little Caesars30.87×Food & Beverages
Pizza Inn159.15×Food & Beverages
Hungry Howie's Pizza93.08×Food & Beverages
Mountain Mike's Pizza65.88×Food & Beverages
Mizuno Corporation88.88×Fashion & Accessoires
PizzaExpress111.56×Food & Beverages
Round Table Pizza45.71×Food & Beverages
Papa Gino's76.76×Food & Beverages
Brock Lesnar32.87×Sports
MOS Burger209.91×Food & Beverages
WWE 2K42.83×Games
Randy Orton33.74×Sports
Yard House19.19×Food & Beverages
John Cena15.26×Sports
Golden Corral17.6×Food & Beverages
Gatti's Pizza69.93×Food & Beverages
Pizza Pizza63.28×Food & Beverages
Microsoft Visual Studio135.94×Technology & Electronics
Seth Rollins31.7×Sports
Hell Pizza268.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Pizza audience
TraitClusterScore
Urban LifestyleOPEN1.42
LGBTQ+ IdentityOPEN1.4
IndulgenceJOY1.37
Quality AwarenessPREMIUM1.36
Luxury OrientationPREMIUM1.36
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Boston Pizza
CountryShare
Canada87.6%
United States6.5%
Mexico2.2%

See Boston Pizza audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Boston Pizza have in United States?

Boston Pizza has an estimated audience of 442,947 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Boston Pizza fans?

49.1% of Boston Pizza fans are female, 50.9% are male, with an average age of 33.2 years.

Which brands do Boston Pizza fans like most?

Boston Pizza fans show strongest brand affinity for Little Caesars (30.87×), Pizza Inn (159.15×), and Hungry Howie's Pizza (93.08×) over the country average.

Where do Boston Pizza fans live in United States?

Boston Pizza fans in United States are most concentrated in Hawaii (reach 38,271), California (reach 32,736), and Texas (reach 26,457). These three regions account for the largest share of the active audience.

What other brands do Boston Pizza fans also like?

Beyond Boston Pizza itself, the audience over-indexes on Pizza Inn (159.15×), Hungry Howie's Pizza (93.08×), Mountain Mike's Pizza (65.88×), and Mizuno Corporation (88.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.