Rascasse Audience Intelligence

Boston Pizza Target Market in United States

A data profile of the people who buy, follow and care about Boston Pizza in United States — modelled from more than twelve digital signal sources. Boston Pizza has an estimated audience of 452,068 people in United States.

#4015among Brand in United States#2066in Food & Beverages

The average Boston Pizza fan in United States is 33.2 years old, balanced, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Marco's Pizza, Little Caesars, Pizza Inn, with strongest over-indexing on Marco's Pizza (61.98× the country average).

Demographically, the Boston Pizza audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Pizza fan in United States is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Pizza profile in United States.

Audience size
452K
in United States
Gender
49.1%♀
50.9% male
Age
33.2
average years
Country rank
#38840
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boston Pizza

49.1% are female, 50.9% are male, average age 33.2.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Boston Pizza audience in United States
MetricValue
Female49.1%
Male50.9%
Average age33.2
Estimated audience size452,068
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Boston Pizza audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4913%
50+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Boston Pizza audience comes from United States.

Worldwide audience distribution share by country for Boston Pizza
CountryShare
Canada85.2%
United States6.4%
Mexico4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Pizza customers by region in United States
#RegionReachAffinity×
01Hawaii~50K23.81×
02Nevada~20K4.81×
03North Dakota~3K3.32×
04Wyoming~2K2.87×
05South Dakota~2K1.98×
06Massachusetts~20K1.95×
07Maine~1K0.77×
08Rhode Island~1K0.73×
09Delaware<1K0.70×
10Alaska<1K0.69×
11West Virginia~1K0.67×
12Washington~6K0.64×
13New Hampshire~1K0.64×
14Montana<1K0.62×
15Michigan~7K0.60×
16Mississippi~2K0.59×
17California~30K0.56×
18Texas~20K0.55×
19Nebraska~1K0.55×
20Idaho~1K0.53×
21Minnesota~3K0.52×
22New Mexico~1K0.52×
23Washington, District of Columbia<1K0.52×
24Arizona~5K0.51×
25Kansas~2K0.48×
26Arkansas~2K0.46×
27South Carolina~3K0.45×
28Iowa~2K0.45×
29Ohio~6K0.44×
30Oklahoma~2K0.44×
31Louisiana~2K0.43×
32Alabama~3K0.42×
33Kentucky~2K0.42×
34Utah~2K0.41×
35Pennsylvania~6K0.38×
36Connecticut~2K0.38×
37Colorado~3K0.37×
38Oregon~2K0.37×
39Georgia~5K0.36×
40New York~8K0.34×
41Missouri~2K0.34×
42Wisconsin~2K0.33×
43Tennessee~3K0.32×
44Indiana~3K0.31×
45Maryland~2K0.31×
46Virginia~3K0.27×
47New Jersey~3K0.26×
48North Carolina~3K0.25×
49Illinois~4K0.24×
50Florida~7K0.23×
Fig. 06

Affinity by region

Affinity by region — Boston Pizza, United States
0.23×1.00×23.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Pizza audience
#·InterestCategoryAffinity×
01MOS BurgerFood & Beverages209.91×
02Pizza InnFood & Beverages159.15×
03Microsoft Visual StudioTechnology & Electronics135.94×
04PizzaExpressFood & Beverages111.56×
05Hungry Howie's PizzaFood & Beverages93.08×
06Mizuno CorporationFashion & Accessoires88.88×
07Papa Gino'sFood & Beverages76.76×
08Mountain Mike's PizzaFood & Beverages65.88×
09Pizza PizzaFood & Beverages63.28×
10Marco's PizzaFood & Beverages61.98×
11Fazoli'sFood & Beverages59.93×
12Godfather's PizzaFood & Beverages50.05×
13Round Table PizzaFood & Beverages45.71×
14WWE 2KGames42.83×
15Randy OrtonSports33.74×
16Brock LesnarSports32.87×
17Little CaesarsFood & Beverages30.87×
18Yard HouseFood & Beverages19.19×
19Golden CorralFood & Beverages17.60×
20Papa John's PizzaFood & Beverages17.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Pizza audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.84×
IndulgenceJOY1.51×
Healthy LifestyleBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Pizza audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.04×
Career OrientationPOWER1.06×
CreativityOPEN1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boston Pizza's target market in United States?

Boston Pizza's target market in United States covers an estimated 452,068 people, concentrated in Hawaii and California.

02

What is the gender split and age of Boston Pizza customers?

49.1% of the Boston Pizza audience are female, 50.9% are male, with an average age of 33.2 years.

03

Which brands do Boston Pizza fans like most?

Boston Pizza fans show strongest brand affinity for Marco's Pizza (61.98×), Little Caesars (30.87×), and Pizza Inn (159.15×) over the country average.

04

Where do Boston Pizza fans live in United States?

Boston Pizza fans in United States are most concentrated in Hawaii (reach ~50K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Pizza fans also like?

Beyond Boston Pizza itself, the audience over-indexes on Little Caesars (30.87×), Pizza Inn (159.15×), Hungry Howie's Pizza (93.08×), and Papa John's Pizza (17.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Boston Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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