Rascasse Audience Intelligence

Pizza Pizza Target Market in United States

A data profile of the people who buy, follow and care about Pizza Pizza in United States — modelled from more than twelve digital signal sources. Pizza Pizza has an estimated audience of 756,544 people in United States.

#102among Restaurants in United States#2933among Brand in United States#1579in Food & Beverages

The average Pizza Pizza fan in United States is 34.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Marco's Pizza, Pizza Hut, Pizza Inn, with strongest over-indexing on Marco's Pizza (18.61× the country average).

Demographically, the Pizza Pizza audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pizza Pizza fan in United States is balanced, around 34.3 years old, with strong Community Orientation tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza Pizza profile in United States.

Audience size
757K
in United States
Gender
49.3%♀
50.7% male
Age
34.3
average years
Country rank
#28489
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pizza Pizza

49.3% are female, 50.7% are male, average age 34.3.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Pizza Pizza audience in United States
MetricValue
Female49.3%
Male50.7%
Average age34.3
Estimated audience size756,544
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Pizza Pizza audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Pizza Pizza audience comes from United States.

Worldwide audience distribution share by country for Pizza Pizza
CountryShare
Canada61.9%
United States7.9%
Chile4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Pizza Pizza customers by region in United States
#RegionReachAffinity×
01New York~100K3.29×
02Indiana~30K1.82×
03Michigan~30K1.62×
04Texas~80K1.30×
05Massachusetts~20K1.29×
06Maine~3K1.29×
07New Jersey~20K1.21×
08Washington~20K1.21×
09Ohio~30K1.20×
10Washington, District of Columbia~3K1.20×
11Connecticut~9K1.15×
12Florida~60K1.14×
13California~90K1.12×
14Pennsylvania~30K1.12×
15Vermont~1K1.10×
16Virginia~20K1.07×
17Illinois~30K1.05×
18New Hampshire~3K1.02×
19North Dakota~2K1.00×
20Arizona~20K0.99×
21Maryland~10K0.97×
22Oregon~8K0.95×
23Nevada~7K0.95×
24West Virginia~3K0.95×
25Kentucky~9K0.93×
26Rhode Island~2K0.93×
27Delaware~2K0.91×
28Alaska~1K0.90×
29South Dakota~2K0.89×
30North Carolina~20K0.87×
31Georgia~20K0.86×
32Tennessee~10K0.86×
33South Carolina~10K0.86×
34Minnesota~9K0.86×
35Arkansas~5K0.86×
36Louisiana~8K0.85×
37Montana~2K0.84×
38Oklahoma~7K0.83×
39Iowa~5K0.83×
40Nebraska~3K0.83×
41Wisconsin~9K0.82×
42Kansas~5K0.81×
43Missouri~10K0.80×
44Idaho~3K0.80×
45New Mexico~3K0.80×
46Mississippi~5K0.77×
47Hawaii~3K0.77×
48Alabama~8K0.76×
49Colorado~9K0.75×
50Utah~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Pizza Pizza, United States
0.75×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza Pizza audience
#·InterestCategoryAffinity×
01Pizza InnFood & Beverages64.61×
02Boston PizzaFood & Beverages63.28×
03Godfather's PizzaFood & Beverages46.36×
04PizzaExpressFood & Beverages39.91×
05Shakey's PizzaFood & Beverages36.18×
06Donatos PizzaFood & Beverages32.29×
07Hungry Howie's PizzaFood & Beverages31.63×
08Mountain Mike's PizzaFood & Beverages30.94×
09SconeFood & Beverages30.00×
10Frozen custardFood & Beverages19.67×
11Marco's PizzaFood & Beverages18.61×
12Round Table PizzaFood & Beverages14.86×
13Key FoodShopping14.01×
14Papa Murphy'sFood & Beverages10.26×
15Little CaesarsFood & Beverages9.58×
16QuikTripShopping9.35×
17Pizza HutFood & Beverages8.12×
18Domino's PizzaFood & Beverages6.03×
19Papa John's PizzaFood & Beverages5.54×
20Burger KingFood & Beverages4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza Pizza audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
IndulgenceJOY1.81×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza Pizza audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Early Adopter MentalityPOWER0.83×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pizza Pizza's target market in United States?

Pizza Pizza's target market in United States covers an estimated 756,544 people, concentrated in New York and California.

02

What is the gender split and age of Pizza Pizza customers?

49.3% of the Pizza Pizza audience are female, 50.7% are male, with an average age of 34.3 years.

03

Which brands do Pizza Pizza fans like most?

Pizza Pizza fans show strongest brand affinity for Marco's Pizza (18.61×), Pizza Hut (8.12×), and Pizza Inn (64.61×) over the country average.

04

Where do Pizza Pizza fans live in United States?

Pizza Pizza fans in United States are most concentrated in New York (reach ~100K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pizza Pizza fans also like?

Beyond Pizza Pizza itself, the audience over-indexes on Pizza Hut (8.12×), Pizza Inn (64.61×), Little Caesars (9.58×), and Godfather's Pizza (46.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Pizza Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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