PizzaExpress Audience in United States

PizzaExpress logo

PizzaExpress has an estimated audience of 639,826 people in United States. 47.6% are female, 52.4% are male, average age 31.4. Top regions: New York, Texas, California. Top brand affinities: Little Caesars, Yard House, Mountain Mike's Pizza, Pizza Lovers, Ledo Pizza.

The average PizzaExpress fan in United States is 31.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Little Caesars, Yard House, Mountain Mike's Pizza, with strongest over-indexing on Little Caesars (19.93× the country average). Demographically, the PizzaExpress audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of PizzaExpress fans

Demographic split for PizzaExpress audience in United States
MetricValue
Female47.6%
Male52.4%
Average age31.4
Estimated audience size639,826

Audience persona

The typical PizzaExpress fan in United States is balanced, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for PizzaExpress in United States
RegionReachAffinity
New York77,0222.15×
Texas66,7841.21×
California66,0450.94×
New Jersey41,0522.52×
Ohio38,1321.93×
Florida30,7440.71×
New Hampshire25,23410.01×
Virginia25,2261.62×
Michigan21,2191.27×
West Virginia17,1415.75×
Oklahoma16,2352.29×
Massachusetts13,0991.04×
North Carolina12,5460.65×
Louisiana12,2091.48×
Alaska11,2218.2×
Tennessee9,3530.73×
Pennsylvania8,9110.41×
Connecticut8,5621.33×
Indiana6,7780.58×
Illinois4,6410.22×
Kentucky4,4980.56×
Maryland3,3440.3×
Georgia3,2230.16×
Washington3,1170.24×
Alabama2,9560.33×
Nevada2,8890.47×
Wisconsin2,4690.26×
Arizona2,0790.16×
South Carolina1,8530.19×
Missouri1,8300.18×
Colorado1,5670.16×
Minnesota1,0380.11×
Oregon9480.13×
Kansas9180.18×
Washington, District of Columbia8000.42×
Utah7090.12×
Rhode Island6820.33×
Arkansas6030.11×
Iowa5710.11×
Mississippi4980.09×
Maine4450.19×
Delaware3910.22×
Hawaii3430.12×
Idaho3060.1×
Nebraska2950.09×
New Mexico2840.09×
South Dakota1570.11×
North Dakota1430.11×
Vermont1430.13×
Montana1190.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PizzaExpress audience
BrandAffinityCategory
Little Caesars19.93×Food & Beverages
Yard House34.12×Food & Beverages
Mountain Mike's Pizza52.66×Food & Beverages
Pizza Lovers124.71×Food & Beverages
Ledo Pizza69.74×Food & Beverages
Hungry Howie's Pizza56.57×Food & Beverages
Pizza Inn70.7×Food & Beverages
Round Table Pizza29.13×Food & Beverages
Pizza Fan112.45×Food & Beverages
Pizza delivery14.68×Food & Beverages
Papa Gino's46.32×Food & Beverages
Gatti's Pizza51.6×Food & Beverages
Clarinet12.19×Music & Radio
Boston Pizza58.45×Food & Beverages
The Pizza Company74.77×Food & Beverages
Pizza Pizza39.91×Food & Beverages
Seth Rollins19.34×Sports
Shakey's Pizza47.15×Food & Beverages
Food and drink2.24×Food & Beverages
Paranormal television21.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PizzaExpress audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Early Adopter MentalityPOWER1.47
Convenience OrientationPREMIUM1.47
Career OrientationPOWER1.43
LGBTQ+ IdentityOPEN1.4
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for PizzaExpress
CountryShare
United Kingdom56.1%
United States7.1%
Italy4.3%

See PizzaExpress audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does PizzaExpress have in United States?

PizzaExpress has an estimated audience of 639,826 people in United States, concentrated in New York and Texas.

What is the gender split and age of PizzaExpress fans?

47.6% of PizzaExpress fans are female, 52.4% are male, with an average age of 31.4 years.

Which brands do PizzaExpress fans like most?

PizzaExpress fans show strongest brand affinity for Little Caesars (19.93×), Yard House (34.12×), and Mountain Mike's Pizza (52.66×) over the country average.

Where do PizzaExpress fans live in United States?

PizzaExpress fans in United States are most concentrated in New York (reach 77,022), Texas (reach 66,784), and California (reach 66,045). These three regions account for the largest share of the active audience.

What other brands do PizzaExpress fans also like?

Beyond PizzaExpress itself, the audience over-indexes on Yard House (34.12×), Mountain Mike's Pizza (52.66×), Pizza Lovers (124.71×), and Ledo Pizza (69.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PizzaExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.