Rascasse Audience Intelligence

PizzaExpress Target Market in United States

A data profile of the people who buy, follow and care about PizzaExpress in United States — modelled from more than twelve digital signal sources. PizzaExpress has an estimated audience of 646,002 people in United States.

#34among Fast food restaurants in United States#3237among Brand in United States#1709in Food & Beverages

The average PizzaExpress fan in United States is 31.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Little Caesars, Yard House, Marco's Pizza, with strongest over-indexing on Little Caesars (19.93× the country average).

Demographically, the PizzaExpress audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PizzaExpress fan in United States is balanced, around 31.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PizzaExpress profile in United States.

Audience size
646K
in United States
Gender
47.6%♀
52.4% male
Age
31.4
average years
Country rank
#31405
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PizzaExpress

47.6% are female, 52.4% are male, average age 31.4.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for PizzaExpress audience in United States
MetricValue
Female47.6%
Male52.4%
Average age31.4
Estimated audience size646,002
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the PizzaExpress audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

6.9%

of the worldwide PizzaExpress audience comes from United States.

Worldwide audience distribution share by country for PizzaExpress
CountryShare
United Kingdom57.7%
United States6.9%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PizzaExpress audience in United States is strongest.

Fig. 05

Top regions by affinity

PizzaExpress customers by region in United States
#RegionReachAffinity×
01Alaska~10K9.08×
02New Hampshire~20K8.83×
03West Virginia~10K5.02×
04Oklahoma~20K2.25×
05New Jersey~40K2.24×
06New York~80K2.12×
07Ohio~40K1.78×
08Louisiana~10K1.55×
09Virginia~20K1.51×
10Connecticut~7K1.16×
11Michigan~20K1.10×
12Texas~60K1.09×
13Massachusetts~10K0.93×
14Montana~2K0.89×
15North Dakota~1K0.88×
16Vermont<1K0.87×
17South Dakota~1K0.86×
18California~60K0.83×
19Tennessee~10K0.79×
20Idaho~2K0.78×
21Nebraska~2K0.77×
22Hawaii~2K0.77×
23Mississippi~4K0.75×
24New Mexico~2K0.75×
25Maine~2K0.73×
26Delaware~1K0.73×
27Florida~30K0.72×
28Rhode Island~1K0.72×
29Arkansas~4K0.71×
30Washington, District of Columbia~1K0.66×
31North Carolina~10K0.65×
32Iowa~3K0.64×
33Kentucky~5K0.62×
34Utah~3K0.61×
35Indiana~7K0.60×
36Kansas~3K0.59×
37Nevada~4K0.57×
38Oregon~4K0.54×
39Alabama~5K0.53×
40Minnesota~5K0.52×
41South Carolina~5K0.49×
42Pennsylvania~10K0.47×
43Missouri~5K0.47×
44Wisconsin~4K0.47×
45Maryland~5K0.43×
46Colorado~4K0.43×
47Arizona~5K0.42×
48Washington~5K0.40×
49Georgia~7K0.35×
50Illinois~7K0.34×
Fig. 06

Affinity by region

Affinity by region — PizzaExpress, United States
0.34×1.00×9.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PizzaExpress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PizzaExpress audience
#·InterestCategoryAffinity×
01Pizza LoversFood & Beverages124.71×
02Pizza FanFood & Beverages112.45×
03The Pizza CompanyFood & Beverages74.77×
04Pizza InnFood & Beverages70.70×
05Ledo PizzaFood & Beverages69.74×
06Boston PizzaFood & Beverages58.45×
07Hungry Howie's PizzaFood & Beverages56.57×
08Mountain Mike's PizzaFood & Beverages52.66×
09Gatti's PizzaFood & Beverages51.60×
10Papa Gino'sFood & Beverages46.32×
11Pizza PizzaFood & Beverages39.91×
12Godfather's PizzaFood & Beverages34.46×
13Yard HouseFood & Beverages34.12×
14Marco's PizzaFood & Beverages30.43×
15Round Table PizzaFood & Beverages29.13×
16Little CaesarsFood & Beverages19.93×
17Pizza deliveryFood & Beverages14.68×
18Papa Murphy'sFood & Beverages13.56×
19ClarinetMusic & Radio12.19×
20Papa John's PizzaFood & Beverages11.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PizzaExpress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PizzaExpress audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.85×
Urban LifestyleOPEN1.75×
Pet OwnershipJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PizzaExpress audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
DIY MentalityTHRILL0.93×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PizzaExpress's target market in United States?

PizzaExpress's target market in United States covers an estimated 646,002 people, concentrated in New York and Texas.

02

What is the gender split and age of PizzaExpress customers?

47.6% of the PizzaExpress audience are female, 52.4% are male, with an average age of 31.4 years.

03

Which brands do PizzaExpress fans like most?

PizzaExpress fans show strongest brand affinity for Little Caesars (19.93×), Yard House (34.12×), and Marco's Pizza (30.43×) over the country average.

04

Where do PizzaExpress fans live in United States?

PizzaExpress fans in United States are most concentrated in New York (reach ~80K), Texas (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do PizzaExpress fans also like?

Beyond PizzaExpress itself, the audience over-indexes on Yard House (34.12×), Marco's Pizza (30.43×), Mountain Mike's Pizza (52.66×), and Pizza Lovers (124.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See PizzaExpress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PizzaExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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