PizzaExpress Audience in Germany
PizzaExpress has an estimated audience of 230,576 people in Germany. 52.2% are female, 47.8% are male, average age 32.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Competitor Running, Escola do Marketing Digital, Marco's Pizza, Vapiano, Harry Potter.
The average PizzaExpress fan in Germany is 32.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Competitor Running, Escola do Marketing Digital, Marco's Pizza, with strongest over-indexing on Competitor Running (358.23× the country average). Demographically, the PizzaExpress audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of PizzaExpress fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 32.4 |
| Estimated audience size | 230,576 |
Audience persona
The typical PizzaExpress fan in Germany is balanced, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Competitor Running.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 51,057 | 1.38× |
| Nordrhein-Westfalen | 44,254 | 0.88× |
| Niedersachsen | 34,734 | 1.55× |
| Baden-Württemberg | 33,730 | 1.07× |
| Hessen | 20,192 | 1.15× |
| Rheinland-Pfalz | 11,653 | 1.01× |
| Thüringen | 9,041 | 1.54× |
| Brandenburg | 8,775 | 1.23× |
| Mecklenburg-Vorpommern | 7,455 | 1.69× |
| Berlin | 5,229 | 0.51× |
| Schleswig-Holstein | 4,898 | 0.59× |
| Sachsen | 4,742 | 0.42× |
| Hamburg | 4,097 | 0.79× |
| Sachsen-Anhalt | 4,007 | 0.67× |
| Bremen | 2,270 | 1.15× |
| Saarland | 1,073 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Competitor Running | 358.23× | |
| Escola do Marketing Digital | 88.09× | Business & Career |
| Marco's Pizza | 92.09× | Food & Beverages |
| Vapiano | 11.3× | Food & Beverages |
| Harry Potter | 1.91× | Movies & TV |
| Food | 1.63× | Food & Beverages |
| Food and drink | 1.52× | Food & Beverages |
| Entertainment | 1.52× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.5× | Travel & Leisure |
| Reading | 1.51× | Literature |
| Edeka | 1.89× | Shopping |
| Visual Effects Society | 276.4× | Business & Career |
| H&M | 1.9× | Shopping |
| Pets | 1.52× | Pets & Animals |
| Beverages | 1.61× | Food & Beverages |
| Restaurants | 1.54× | Food & Beverages |
| ImmoScout24 | 2.01× | Home & Garden |
| IKEA | 1.71× | Home & Garden |
| Bild | 1.55× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.38 |
| Indulgence | JOY | 1.76 |
| Urban Lifestyle | OPEN | 1.58 |
| Travelling | THRILL | 1.26 |
| Individualism | JOY | 1.18 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 56.1% |
| United States | 7.1% |
| Italy | 4.3% |
See PizzaExpress audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does PizzaExpress have in Germany?
PizzaExpress has an estimated audience of 230,576 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of PizzaExpress fans?
52.2% of PizzaExpress fans are female, 47.8% are male, with an average age of 32.4 years.
Which brands do PizzaExpress fans like most?
PizzaExpress fans show strongest brand affinity for Competitor Running (358.23×), Escola do Marketing Digital (88.09×), and Marco's Pizza (92.09×) over the country average.
Where do PizzaExpress fans live in Germany?
PizzaExpress fans in Germany are most concentrated in Bayern (reach 51,057), Nordrhein-Westfalen (reach 44,254), and Niedersachsen (reach 34,734). These three regions account for the largest share of the active audience.
What other brands do PizzaExpress fans also like?
Beyond PizzaExpress itself, the audience over-indexes on Escola do Marketing Digital (88.09×), Marco's Pizza (92.09×), Vapiano (11.3×), and Harry Potter (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PizzaExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.