Rascasse Audience Intelligence

PizzaExpress Target Market in Germany

A data profile of the people who buy, follow and care about PizzaExpress in Germany — modelled from more than twelve digital signal sources. PizzaExpress has an estimated audience of 229,168 people in Germany.

#27among Fast food restaurants in Germany#2627among Brand in Germany#1006in Food & Beverages

The average PizzaExpress fan in Germany is 32.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Competitor Running, Escola do Marketing Digital, Marco's Pizza, with strongest over-indexing on Competitor Running (358.23× the country average).

Demographically, the PizzaExpress audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PizzaExpress fan in Germany is balanced, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Competitor Running.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PizzaExpress profile in Germany.

Audience size
229K
in Germany
Gender
52.2%♀
47.8% male
Age
32.4
average years
Country rank
#20829
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PizzaExpress

52.2% are female, 47.8% are male, average age 32.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for PizzaExpress audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age32.4
Estimated audience size229,168
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the PizzaExpress audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide PizzaExpress audience comes from Germany.

Worldwide audience distribution share by country for PizzaExpress
CountryShare
United Kingdom57.7%
United States6.9%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PizzaExpress audience in Germany is strongest.

Fig. 05

Top regions by affinity

PizzaExpress customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.67×
02Thüringen~9K1.49×
03Niedersachsen~30K1.48×
04Bremen~3K1.35×
05Bayern~50K1.25×
06Brandenburg~9K1.24×
07Hessen~20K1.12×
08Rheinland-Pfalz~10K1.12×
09Baden-Württemberg~30K0.95×
10Nordrhein-Westfalen~40K0.86×
11Sachsen-Anhalt~5K0.83×
12Hamburg~4K0.71×
13Schleswig-Holstein~6K0.67×
14Berlin~6K0.63×
15Saarland~2K0.55×
16Sachsen~5K0.42×
Fig. 06

Affinity by region

Affinity by region — PizzaExpress, Germany
0.42×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PizzaExpress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PizzaExpress audience
#·InterestCategoryAffinity×
01Competitor RunningTopic358.23×
02Visual Effects SocietyBusiness & Career276.40×
03Marco's PizzaFood & Beverages92.09×
04Escola do Marketing DigitalBusiness & Career88.09×
05VapianoFood & Beverages11.30×
06ImmoScout24Home & Garden2.01×
07Harry PotterMovies & TV1.91×
08H&MShopping1.90×
09EdekaShopping1.89×
10IKEAHome & Garden1.71×
11FoodFood & Beverages1.63×
12BeveragesFood & Beverages1.61×
13RestaurantsFood & Beverages1.54×
14Food and drinkFood & Beverages1.52×
15EntertainmentMovies & TV1.52×
16PetsPets & Animals1.52×
17BundesligaSports1.52×
18Business and industryBusiness & Career1.51×
19ReadingLiterature1.51×
20GermanyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PizzaExpress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PizzaExpress audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.82×
Design AffinityPREMIUM1.74×
Urban LifestyleOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PizzaExpress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
ExtroversionTHRILL1.23×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PizzaExpress's target market in Germany?

PizzaExpress's target market in Germany covers an estimated 229,168 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of PizzaExpress customers?

52.2% of the PizzaExpress audience are female, 47.8% are male, with an average age of 32.4 years.

03

Which brands do PizzaExpress fans like most?

PizzaExpress fans show strongest brand affinity for Competitor Running (358.23×), Escola do Marketing Digital (88.09×), and Marco's Pizza (92.09×) over the country average.

04

Where do PizzaExpress fans live in Germany?

PizzaExpress fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PizzaExpress fans also like?

Beyond PizzaExpress itself, the audience over-indexes on Escola do Marketing Digital (88.09×), Marco's Pizza (92.09×), Vapiano (11.3×), and Harry Potter (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See PizzaExpress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PizzaExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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