Rascasse Audience Intelligence

Scone Audience in United States

A data profile of the people who buy, follow and care about Scone in United States — modelled from more than twelve digital signal sources. Scone has an estimated audience of 676,439 people in United States.

#108among Sweet in United States#10177among Topic in United States#1674in Food & Beverages

The average Scone fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Marco's Pizza, 8 Seconds, Korean Air, with strongest over-indexing on Marco's Pizza (39.15× the country average).

Demographically, the Scone audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scone fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scone profile in United States.

Audience size
676K
in United States
Gender
71.0%♀
29.0% male
Age
40.3
average years
Country rank
#30537
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scone fans

71.0% are female, 29.0% are male, average age 40.3.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Scone audience in United States
MetricValue
Female71.0%
Male29.0%
Average age40.3
Estimated audience size676,439
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Scone audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Scone audience comes from United States.

Worldwide audience distribution share by country for Scone
CountryShare
South Korea20.7%
Japan17.9%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scone audience in United States is strongest.

Fig. 05

Top regions by affinity

Scone fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.00×
02Idaho~5K1.38×
03Washington~20K1.29×
04Alaska~2K1.24×
05Hawaii~3K1.20×
06Arkansas~6K1.09×
07North Dakota~2K1.09×
08Iowa~6K1.08×
09New York~40K1.06×
10Kansas~6K1.06×
11Maine~3K1.06×
12Nebraska~4K1.05×
13Oregon~8K1.04×
14Montana~2K1.04×
15South Dakota~2K1.04×
16California~80K1.02×
17Texas~60K1.00×
18Illinois~20K1.00×
19Minnesota~10K1.00×
20Oklahoma~7K0.99×
21New Jersey~20K0.98×
22Missouri~10K0.98×
23Massachusetts~10K0.97×
24Connecticut~7K0.97×
25Vermont~1K0.97×
26Pennsylvania~20K0.96×
27Wisconsin~10K0.96×
28West Virginia~3K0.96×
29North Carolina~20K0.95×
30Virginia~20K0.95×
31Georgia~20K0.93×
32Indiana~10K0.93×
33Mississippi~5K0.93×
34New Mexico~3K0.92×
35New Hampshire~2K0.91×
36Maryland~10K0.90×
37Michigan~20K0.89×
38Arizona~10K0.89×
39Colorado~9K0.89×
40Tennessee~10K0.88×
41Washington, District of Columbia~2K0.88×
42Louisiana~8K0.86×
43Kentucky~7K0.86×
44Delaware~2K0.86×
45Florida~40K0.85×
46Ohio~20K0.85×
47South Carolina~9K0.85×
48Alabama~8K0.85×
49Rhode Island~2K0.84×
50Nevada~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Scone, United States
0.80×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scone audience
#·InterestCategoryAffinity×
018 SecondsMovies & TV118.83×
02Jeju International AirportTravel & Leisure112.62×
03Jeju AirTravel & Leisure107.79×
04Jeju ProvinceTravel & Leisure106.85×
05Lotte Department StoreFashion & Accessoires103.08×
06TteokbokkiFood & Beverages95.15×
0712 TomatoesFood & Beverages94.59×
08IncheonTravel & Leisure94.41×
09Tony MolyBeauty & Wellness76.99×
10Korean AirTravel & Leisure74.38×
11Eclipse (software)Technology & Electronics70.09×
12GorgonzolaFood & Beverages61.94×
13Life Is BeautifulMovies & TV45.45×
14BusanTravel & Leisure43.32×
15DaeguTravel & Leisure42.96×
16Marco's PizzaFood & Beverages39.15×
17KakaoTalkInternet & Social Media38.22×
18Like buttonInternet & Social Media18.03×
19Papa John's PizzaFood & Beverages5.95×
20Pizza HutFood & Beverages4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scone audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.47×
Luxury OrientationPREMIUM1.35×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scone audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Community OrientationOPEN0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scone have in United States?

Scone has an estimated audience of 676,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scone fans?

71.0% of Scone fans are female, 29.0% are male, with an average age of 40.3 years.

03

Which brands do Scone fans like most?

Scone fans show strongest brand affinity for Marco's Pizza (39.15×), 8 Seconds (118.83×), and Korean Air (74.38×) over the country average.

04

Where do Scone fans live in United States?

Scone fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scone fans also like?

Beyond Scone itself, the audience over-indexes on 8 Seconds (118.83×), Korean Air (74.38×), Eclipse (software) (70.09×), and Incheon (94.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Scone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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