Scone Audience in United States
Scone has an estimated audience of 676,439 people in United States. 71.0% are female, 29.0% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: 8 Seconds, Korean Air, Eclipse (software), Incheon, Busan.
The average Scone fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include 8 Seconds, Korean Air, Eclipse (software), with strongest over-indexing on 8 Seconds (118.83× the country average). Demographically, the Scone audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Scone fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 40.3 |
| Estimated audience size | 676,439 |
Audience persona
The typical Scone fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for 8 Seconds.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 80,011 | 1.08× |
| Texas | 60,790 | 1.05× |
| New York | 42,451 | 1.12× |
| Florida | 42,154 | 0.92× |
| Illinois | 22,991 | 1.02× |
| Pennsylvania | 22,254 | 0.98× |
| North Carolina | 20,466 | 1.01× |
| Georgia | 20,252 | 0.97× |
| Washington | 17,713 | 1.31× |
| Ohio | 17,665 | 0.85× |
| New Jersey | 17,171 | 1× |
| Michigan | 16,668 | 0.94× |
| Virginia | 16,105 | 0.98× |
| Massachusetts | 13,301 | 1× |
| Tennessee | 12,460 | 0.92× |
| Utah | 12,157 | 2.01× |
| Indiana | 12,106 | 0.98× |
| Arizona | 12,032 | 0.87× |
| Missouri | 10,963 | 1.01× |
| Maryland | 10,565 | 0.91× |
| Wisconsin | 9,803 | 0.96× |
| Colorado | 9,721 | 0.91× |
| Minnesota | 9,489 | 0.98× |
| South Carolina | 8,875 | 0.87× |
| Oregon | 8,333 | 1.07× |
| Alabama | 8,018 | 0.85× |
| Louisiana | 7,477 | 0.86× |
| Kentucky | 7,332 | 0.86× |
| Oklahoma | 7,271 | 0.97× |
| Connecticut | 6,717 | 0.99× |
| Iowa | 6,177 | 1.11× |
| Arkansas | 6,104 | 1.1× |
| Kansas | 5,491 | 1.03× |
| Nevada | 5,228 | 0.8× |
| Mississippi | 5,132 | 0.92× |
| Idaho | 4,609 | 1.36× |
| Hawaii | 3,453 | 1.19× |
| Nebraska | 3,377 | 1× |
| New Mexico | 3,082 | 0.91× |
| West Virginia | 2,819 | 0.89× |
| Maine | 2,566 | 1.06× |
| New Hampshire | 2,341 | 0.88× |
| Washington, District of Columbia | 1,879 | 0.92× |
| Montana | 1,816 | 0.97× |
| Rhode Island | 1,688 | 0.78× |
| Alaska | 1,675 | 1.16× |
| South Dakota | 1,539 | 0.98× |
| Delaware | 1,507 | 0.81× |
| North Dakota | 1,404 | 1.01× |
| Vermont | 1,056 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 8 Seconds | 118.83× | Movies & TV |
| Korean Air | 74.38× | Travel & Leisure |
| Eclipse (software) | 70.09× | Technology & Electronics |
| Incheon | 94.41× | Travel & Leisure |
| Busan | 43.32× | Travel & Leisure |
| Life Is Beautiful | 45.45× | Movies & TV |
| Jeju Province | 106.85× | Travel & Leisure |
| Tteokbokki | 95.15× | Food & Beverages |
| Jeju Air | 107.79× | Travel & Leisure |
| Daegu | 42.96× | Travel & Leisure |
| Jeju International Airport | 112.62× | Travel & Leisure |
| Tony Moly | 76.99× | Beauty & Wellness |
| 12 Tomatoes | 94.59× | Food & Beverages |
| Gorgonzola | 61.94× | Food & Beverages |
| Marco's Pizza | 39.15× | Food & Beverages |
| Like button | 18.03× | Internet & Social Media |
| KakaoTalk | 38.22× | Internet & Social Media |
| Pizza Hut | 4.06× | Food & Beverages |
| Jejudo | 12.94× | Travel & Leisure |
| Nichijou | 17.45× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| Community Orientation | OPEN | 1.44 |
| Travelling | THRILL | 1.42 |
| Price Sensitivity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 20.7% |
| Japan | 17.9% |
| United States | 10.9% |
See Scone audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Scone have in United States?
Scone has an estimated audience of 676,439 people in United States, concentrated in California and Texas.
What is the gender split and age of Scone fans?
71.0% of Scone fans are female, 29.0% are male, with an average age of 40.3 years.
Which brands do Scone fans like most?
Scone fans show strongest brand affinity for 8 Seconds (118.83×), Korean Air (74.38×), and Eclipse (software) (70.09×) over the country average.
Where do Scone fans live in United States?
Scone fans in United States are most concentrated in California (reach 80,011), Texas (reach 60,790), and New York (reach 42,451). These three regions account for the largest share of the active audience.
What other brands do Scone fans also like?
Beyond Scone itself, the audience over-indexes on Korean Air (74.38×), Eclipse (software) (70.09×), Incheon (94.41×), and Busan (43.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.