Incheon Audience in United States
Incheon has an estimated audience of 289,205 people in United States. 63.1% are female, 36.9% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Goop, Grinch, Google Home, Vocal harmony, Wok.
The average Incheon fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Grinch, Google Home, with strongest over-indexing on Goop (17.63× the country average). Demographically, the Incheon audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Incheon fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 35.9 |
| Estimated audience size | 289,205 |
Audience persona
The typical Incheon fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,152 | 1.86× |
| Texas | 24,499 | 0.99× |
| New York | 23,459 | 1.45× |
| Florida | 17,180 | 0.88× |
| Virginia | 12,252 | 1.74× |
| Washington | 11,670 | 2.01× |
| Georgia | 10,395 | 1.17× |
| Illinois | 10,293 | 1.07× |
| New Jersey | 8,490 | 1.15× |
| Pennsylvania | 7,608 | 0.78× |
| Massachusetts | 7,176 | 1.26× |
| North Carolina | 6,854 | 0.79× |
| Michigan | 6,664 | 0.88× |
| Ohio | 6,167 | 0.69× |
| Maryland | 5,594 | 1.12× |
| Arizona | 5,472 | 0.93× |
| Hawaii | 5,423 | 4.36× |
| Tennessee | 4,399 | 0.76× |
| Minnesota | 4,274 | 1.03× |
| Colorado | 4,273 | 0.94× |
| Oregon | 3,805 | 1.15× |
| Indiana | 3,721 | 0.7× |
| Utah | 3,677 | 1.42× |
| Missouri | 3,414 | 0.73× |
| Nevada | 3,330 | 1.19× |
| Wisconsin | 3,265 | 0.75× |
| South Carolina | 3,125 | 0.72× |
| Kentucky | 2,595 | 0.72× |
| Alabama | 2,531 | 0.63× |
| Connecticut | 2,515 | 0.87× |
| Louisiana | 2,283 | 0.61× |
| Oklahoma | 2,109 | 0.66× |
| Washington, District of Columbia | 1,904 | 2.19× |
| Kansas | 1,762 | 0.77× |
| Arkansas | 1,618 | 0.68× |
| Iowa | 1,487 | 0.62× |
| Mississippi | 1,261 | 0.53× |
| Idaho | 1,103 | 0.76× |
| New Mexico | 1,067 | 0.74× |
| Alaska | 885 | 1.43× |
| Rhode Island | 859 | 0.93× |
| New Hampshire | 857 | 0.75× |
| Nebraska | 855 | 0.59× |
| West Virginia | 732 | 0.54× |
| Maine | 720 | 0.7× |
| Montana | 604 | 0.75× |
| Delaware | 522 | 0.65× |
| Vermont | 377 | 0.74× |
| North Dakota | 371 | 0.62× |
| South Dakota | 348 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 17.63× | Internet & Social Media |
| Grinch | 10.96× | Movies & TV |
| Google Home | 15.91× | Technology & Electronics |
| Vocal harmony | 10.89× | Music & Radio |
| Wok | 14.85× | Food & Beverages |
| Hibachi | 17.12× | Food & Beverages |
| Governor of Michigan | 11.15× | Politics & Society |
| Nationality | 3.05× | Politics & Society |
| La Jolla | 13.11× | Travel & Leisure |
| Grace Slick | 12.01× | Music & Radio |
| Ira Glass | 22.41× | Music & Radio |
| headspace | 11.89× | Health |
| No Escape (1994 film) | 14.15× | Movies & TV |
| Definitive Technology | 52.62× | Technology & Electronics |
| Fairy godmother | 8.65× | Literature |
| Vickie Guerrero | 17.48× | Business & Career |
| Kona Grill | 12.36× | Food & Beverages |
| Historic site | 4.84× | Arts & Culture |
| Guitarist (magazine) | 12.59× | Music & Radio |
| Hipster | 10.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.36 |
| Risk Appetite | THRILL | 2.19 |
| Travelling | THRILL | 1.93 |
| Spirituality | BALANCE | 1.56 |
| Individualism | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 35.1% |
| Japan | 11.8% |
| Indonesia | 8.2% |
See Incheon audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Incheon have in United States?
Incheon has an estimated audience of 289,205 people in United States, concentrated in California and Texas.
What is the gender split and age of Incheon fans?
63.1% of Incheon fans are female, 36.9% are male, with an average age of 35.9 years.
Which brands do Incheon fans like most?
Incheon fans show strongest brand affinity for Goop (17.63×), Grinch (10.96×), and Google Home (15.91×) over the country average.
Where do Incheon fans live in United States?
Incheon fans in United States are most concentrated in California (reach 59,152), Texas (reach 24,499), and New York (reach 23,459). These three regions account for the largest share of the active audience.
What other brands do Incheon fans also like?
Beyond Incheon itself, the audience over-indexes on Grinch (10.96×), Google Home (15.91×), Vocal harmony (10.89×), and Wok (14.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Incheon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.