Incheon Audience in United States

Incheon has an estimated audience of 289,205 people in United States. 63.1% are female, 36.9% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Daiso, Gorgonzola, Capital One, Google Maps, Jollibee.

The average Incheon fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Daiso, Gorgonzola, Capital One, with strongest over-indexing on Daiso (85.63× the country average). Demographically, the Incheon audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Incheon fans

Demographic split for Incheon audience in United States
MetricValue
Female63.1%
Male36.9%
Average age35.9
Estimated audience size289,205

Audience persona

The typical Incheon fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Daiso.

Top regions in United States

Top regions ranked by reach for Incheon in United States
RegionReachAffinity
California59,1521.86×
Texas24,4990.99×
New York23,4591.45×
Florida17,1800.88×
Virginia12,2521.74×
Washington11,6702.01×
Georgia10,3951.17×
Illinois10,2931.07×
New Jersey8,4901.15×
Pennsylvania7,6080.78×
Massachusetts7,1761.26×
North Carolina6,8540.79×
Michigan6,6640.88×
Ohio6,1670.69×
Maryland5,5941.12×
Arizona5,4720.93×
Hawaii5,4234.36×
Tennessee4,3990.76×
Minnesota4,2741.03×
Colorado4,2730.94×
Oregon3,8051.15×
Indiana3,7210.7×
Utah3,6771.42×
Missouri3,4140.73×
Nevada3,3301.19×
Wisconsin3,2650.75×
South Carolina3,1250.72×
Kentucky2,5950.72×
Alabama2,5310.63×
Connecticut2,5150.87×
Louisiana2,2830.61×
Oklahoma2,1090.66×
Washington, District of Columbia1,9042.19×
Kansas1,7620.77×
Arkansas1,6180.68×
Iowa1,4870.62×
Mississippi1,2610.53×
Idaho1,1030.76×
New Mexico1,0670.74×
Alaska8851.43×
Rhode Island8590.93×
New Hampshire8570.75×
Nebraska8550.59×
West Virginia7320.54×
Maine7200.7×
Montana6040.75×
Delaware5220.65×
Vermont3770.74×
North Dakota3710.62×
South Dakota3480.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incheon audience
BrandAffinityCategory
Daiso85.63×Fashion & Accessoires
Gorgonzola242.89×Food & Beverages
Capital One13.03×Business & Career
Google Maps11.71×Internet & Social Media
Jollibee31.76×Food & Beverages
DeviantArt20.57×Internet & Social Media
Beetlejuice13.72×Movies & TV
Indeed.com10.85×Business & Career
Lily Collins35.58×Movies & TV
Wattpad23.28×Internet & Social Media
Casetify36.4×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Circle K12.72×Shopping
Bruce Willis12.88×Movies & TV
Enterprise Rent-A-Car10.62×Cars & Mobility
Google News10.18×News
ICloud15.66×Technology & Electronics
Blake Lively15.9×Movies & TV
Nicole Kidman14.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incheon audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
Risk AppetiteTHRILL2.19
TravellingTHRILL1.93
SpiritualityBALANCE1.56
IndividualismJOY1.54
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Incheon
CountryShare
South Korea35.1%
Japan11.8%
Indonesia8.2%

See Incheon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Incheon have in United States?

Incheon has an estimated audience of 289,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Incheon fans?

63.1% of Incheon fans are female, 36.9% are male, with an average age of 35.9 years.

Which brands do Incheon fans like most?

Incheon fans show strongest brand affinity for Daiso (85.63×), Gorgonzola (242.89×), and Capital One (13.03×) over the country average.

Where do Incheon fans live in United States?

Incheon fans in United States are most concentrated in California (reach 59,152), Texas (reach 24,499), and New York (reach 23,459). These three regions account for the largest share of the active audience.

What other brands do Incheon fans also like?

Beyond Incheon itself, the audience over-indexes on Gorgonzola (242.89×), Capital One (13.03×), Google Maps (11.71×), and Jollibee (31.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incheon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.