Rascasse Audience Intelligence

Incheon Audience in United States

A data profile of the people who buy, follow and care about Incheon in United States — modelled from more than twelve digital signal sources. Incheon has an estimated audience of 289,205 people in United States.

#5897among POI in United States#4126in Travel & Leisure

The average Incheon fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Daiso, Gorgonzola, Scone, with strongest over-indexing on Daiso (109.64× the country average).

Demographically, the Incheon audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incheon fan in United States is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Daiso.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incheon profile in United States.

Audience size
289K
in United States
Gender
63.1%♀
36.9% male
Age
35.9
average years
Country rank
#49265
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incheon fans

63.1% are female, 36.9% are male, average age 35.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Incheon audience in United States
MetricValue
Female63.1%
Male36.9%
Average age35.9
Estimated audience size289,205
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Incheon audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Incheon audience comes from United States.

Worldwide audience distribution share by country for Incheon
CountryShare
South Korea35.1%
Japan11.8%
Indonesia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incheon audience in United States is strongest.

Fig. 05

Top regions by affinity

Incheon fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.50×
02Washington~10K1.92×
03Washington, District of Columbia~2K1.78×
04California~50K1.70×
05Virginia~10K1.53×
06Utah~4K1.38×
07New York~20K1.33×
08Alaska<1K1.32×
09Massachusetts~7K1.20×
10Nevada~3K1.18×
11New Jersey~8K1.15×
12Maryland~6K1.15×
13Oregon~4K1.14×
14Georgia~10K1.13×
15Illinois~10K1.03×
16Minnesota~4K1.02×
17Texas~20K0.96×
18Arizona~6K0.96×
19Colorado~4K0.95×
20Rhode Island<1K0.94×
21Montana<1K0.94×
22Connecticut~3K0.92×
23Vermont<1K0.92×
24Idaho~1K0.90×
25North Dakota<1K0.90×
26Michigan~7K0.89×
27New Hampshire~1K0.89×
28Florida~20K0.87×
29Nebraska~1K0.87×
30Delaware<1K0.87×
31South Dakota<1K0.87×
32Maine<1K0.86×
33Kansas~2K0.84×
34New Mexico~1K0.84×
35Pennsylvania~8K0.83×
36North Carolina~7K0.81×
37Tennessee~5K0.81×
38Wisconsin~4K0.81×
39West Virginia~1K0.81×
40Arkansas~2K0.80×
41Indiana~4K0.79×
42Kentucky~3K0.79×
43Missouri~4K0.78×
44South Carolina~3K0.78×
45Oklahoma~3K0.78×
46Mississippi~2K0.77×
47Iowa~2K0.77×
48Alabama~3K0.76×
49Louisiana~3K0.76×
50Ohio~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Incheon, United States
0.72×1.00×3.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incheon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incheon audience
#·InterestCategoryAffinity×
01GorgonzolaFood & Beverages225.12×
02DaisoFashion & Accessoires109.64×
03SconeFood & Beverages94.41×
04Royal JordanianTravel & Leisure78.73×
05Donatos PizzaFood & Beverages64.30×
06Life Is BeautifulMovies & TV59.63×
07ConfucianismPolitics & Society38.08×
08Hank WilliamsMusic & Radio24.89×
09Korean AirTravel & Leisure23.39×
10COSShopping20.24×
11Al JazeeraMovies & TV20.00×
12Cathay PacificTravel & Leisure19.31×
13OmanTravel & Leisure17.09×
14Japan AirlinesTravel & Leisure14.99×
15TaipeiTravel & Leisure12.18×
16Arabic coffeeFood & Beverages12.11×
17Tim HortonSports8.06×
18MongoliaTravel & Leisure6.60×
19Planet FitnessSports2.46×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incheon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incheon audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.07×
PatriotismCONSERVATISM1.90×
TravellingTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incheon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incheon have in United States?

Incheon has an estimated audience of 289,205 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Incheon fans?

63.1% of Incheon fans are female, 36.9% are male, with an average age of 35.9 years.

03

Which brands do Incheon fans like most?

Incheon fans show strongest brand affinity for Daiso (109.64×), Gorgonzola (225.12×), and Scone (94.41×) over the country average.

04

Where do Incheon fans live in United States?

Incheon fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Incheon fans also like?

Beyond Incheon itself, the audience over-indexes on Gorgonzola (225.12×), Scone (94.41×), Donatos Pizza (64.3×), and Life Is Beautiful (59.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Incheon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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