Pizza Pizza Audience in Canada
Pizza Pizza has an estimated audience of 5,958,728 people in Canada. 47.2% are female, 52.8% are male, average age 38.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Boston Pizza, Little Caesars, Tim Horton, Anya Taylor-Joy, KFC.
The average Pizza Pizza fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Boston Pizza, Little Caesars, Tim Horton, with strongest over-indexing on Boston Pizza (8.22× the country average). Demographically, the Pizza Pizza audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Pizza Pizza fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.8 |
| Estimated audience size | 5,958,728 |
Audience persona
The typical Pizza Pizza fan in Canada is balanced, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boston Pizza.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,469,046 | 3.49× |
| Quebec | 2,293,790 | 1.61× |
| British Columbia | 556,517 | 0.62× |
| Manitoba | 303,285 | 1.36× |
| Nova Scotia | 175,234 | 0.99× |
| Alberta | 105,525 | 0.14× |
| Saskatchewan | 52,998 | 0.28× |
| Newfoundland and Labrador | 20,292 | 0.22× |
| Prince Edward Island | 14,067 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boston Pizza | 8.22× | Food & Beverages |
| Little Caesars | 12.32× | Food & Beverages |
| Tim Horton | 1.59× | Sports |
| Anya Taylor-Joy | 12.33× | Movies & TV |
| KFC | 4.28× | Food & Beverages |
| A&W Restaurants | 5.46× | Food & Beverages |
| Chipotle Mexican Grill | 5.85× | Food & Beverages |
| Chick-fil-A | 4.48× | Food & Beverages |
| Pizza Hut | 3.31× | Food & Beverages |
| Five Guys | 5.07× | Food & Beverages |
| Jim Carrey | 4.57× | Movies & TV |
| Taco Bell | 3.76× | Food & Beverages |
| Popeyes Louisiana Kitchen | 3.59× | Food & Beverages |
| Jonah Hill | 8.06× | Movies & TV |
| Sportsnet | 1.61× | Sports |
| Mila Kunis | 5.62× | Movies & TV |
| Subway | 1.92× | Food & Beverages |
| United Parcel Service | 2.69× | Business & Career |
| Online music store | 6.22× | Music & Radio |
| Dairy Queen | 2.18× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.86 |
| Convenience Orientation | PREMIUM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.18 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 62.1% |
| United States | 7.9% |
| Chile | 4.1% |
See Pizza Pizza audiences in other countries
More Restaurants audiences in Canada
- Dairy Queen (3,960,740)
- Chick-fil-A (3,553,022)
- A&W Restaurants (2,953,114)
- Little Caesars (2,337,800)
- Spirit Halloween (2,317,633)
Frequently asked questions
How many fans does Pizza Pizza have in Canada?
Pizza Pizza has an estimated audience of 5,958,728 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Pizza Pizza fans?
47.2% of Pizza Pizza fans are female, 52.8% are male, with an average age of 38.8 years.
Which brands do Pizza Pizza fans like most?
Pizza Pizza fans show strongest brand affinity for Boston Pizza (8.22×), Little Caesars (12.32×), and Tim Horton (1.59×) over the country average.
Where do Pizza Pizza fans live in Canada?
Pizza Pizza fans in Canada are most concentrated in Ontario (reach 4,469,046), Quebec (reach 2,293,790), and British Columbia (reach 556,517). These three regions account for the largest share of the active audience.
What other brands do Pizza Pizza fans also like?
Beyond Pizza Pizza itself, the audience over-indexes on Little Caesars (12.32×), Tim Horton (1.59×), Anya Taylor-Joy (12.33×), and KFC (4.28×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pizza Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.