A data profile of the people who buy, follow and care about Pizza Pizza in Canada — modelled from more than twelve digital signal sources. Pizza Pizza has an estimated audience of 5,958,728 people in Canada.
The average Pizza Pizza fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Boston Pizza, Little Caesars, Tim Horton, with strongest over-indexing on Boston Pizza (8.22× the country average).
Demographically, the Pizza Pizza audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Pizza Pizza fan in Canada is balanced, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boston Pizza.
The key figures that characterise the Pizza Pizza profile in Canada.
47.2% are female, 52.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 38.8 |
| Estimated audience size | 5,958,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Pizza Pizza audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 61.9% |
| United States | 7.9% |
| Chile | 4.1% |
Where the Pizza Pizza audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 3.49× | |
| 02 | Quebec | ~2.5M | 1.61× | |
| 03 | Manitoba | ~300K | 1.36× | |
| 04 | Nova Scotia | ~200K | 0.99× | |
| 05 | British Columbia | ~600K | 0.62× | |
| 06 | Prince Edward Island | ~10K | 0.48× | |
| 07 | Saskatchewan | ~50K | 0.28× | |
| 08 | Newfoundland and Labrador | ~20K | 0.22× | |
| 09 | Alberta | ~100K | 0.14× |
The strongest cross-interests of the Pizza Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anya Taylor-Joy | Movies & TV | 12.33× | ||
| 02 | Little Caesars | Food & Beverages | 12.32× | ||
| 03 | Papa John's Pizza | Food & Beverages | 11.29× | ||
| 04 | Boston Pizza | Food & Beverages | 8.22× | ||
| 05 | Jonah Hill | Movies & TV | 8.06× | ||
| 06 | Church's Chicken | Food & Beverages | 5.86× | ||
| 07 | Chipotle Mexican Grill | Food & Beverages | 5.85× | ||
| 08 | A&W Restaurants | Food & Beverages | 5.46× | ||
| 09 | Five Guys | Food & Beverages | 5.07× | ||
| 10 | Jim Carrey | Movies & TV | 4.57× | ||
| 11 | Chick-fil-A | Food & Beverages | 4.48× | ||
| 12 | KFC | Food & Beverages | 4.28× | ||
| 13 | Domino's Pizza | Food & Beverages | 4.12× | ||
| 14 | Taco Bell | Food & Beverages | 3.76× | ||
| 15 | Popeyes Louisiana Kitchen | Food & Beverages | 3.59× | ||
| 16 | Pizza Hut | Food & Beverages | 3.31× | ||
| 17 | Harvey's | Food & Beverages | 3.12× | ||
| 18 | Wendy's | Food & Beverages | 2.33× | ||
| 19 | Sportsnet | Sports | 1.61× | ||
| 20 | Tim Horton | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.86× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.70× |
Pizza Pizza's target market in Canada covers an estimated 5,958,728 people, concentrated in Ontario and Quebec.
47.2% of the Pizza Pizza audience are female, 52.8% are male, with an average age of 38.8 years.
Pizza Pizza fans show strongest brand affinity for Boston Pizza (8.22×), Little Caesars (12.32×), and Tim Horton (1.59×) over the country average.
Pizza Pizza fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2.5M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pizza Pizza itself, the audience over-indexes on Little Caesars (12.32×), Tim Horton (1.59×), Papa John's Pizza (11.29×), and Anya Taylor-Joy (12.33×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pizza Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.