A data profile of the people who buy, follow and care about Chick-fil-A in Canada — modelled from more than twelve digital signal sources. Chick-fil-A has an estimated audience of 3,596,627 people in Canada.
The average Chick-fil-A fan in Canada is 37.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, Quebec.
Top brand affinities include Tim Horton, Popeyes Louisiana Kitchen, Church's Chicken, with strongest over-indexing on Tim Horton (1.87× the country average).
Demographically, the Chick-fil-A audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Individualism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Chick-fil-A fan in Canada is balanced, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Chick-fil-A profile in Canada.
50.4% are female, 49.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.7 |
| Estimated audience size | 3,596,627 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Chick-fil-A audience comes from Canada.
| Country | Share |
|---|---|
| United States | 88.2% |
| Canada | 5.0% |
| United Kingdom | 1.1% |
Where the Chick-fil-A audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~2.5M | 5.20× | |
| 02 | Ontario | ~2.5M | 4.81× | |
| 03 | Nunavut | ~3K | 0.83× | |
| 04 | Yukon | ~3K | 0.72× | |
| 05 | Northwest Territories | ~3K | 0.65× | |
| 06 | British Columbia | ~300K | 0.60× | |
| 07 | Quebec | ~400K | 0.45× | |
| 08 | Saskatchewan | ~40K | 0.38× | |
| 09 | Prince Edward Island | ~7K | 0.38× | |
| 10 | Manitoba | ~50K | 0.37× | |
| 11 | Nova Scotia | ~30K | 0.29× | |
| 12 | Newfoundland and Labrador | ~20K | 0.29× | |
| 13 | New Brunswick | ~20K | 0.28× |
The strongest cross-interests of the Chick-fil-A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raising Cane's Chicken Fingers | Food & Beverages | 18.92× | ||
| 02 | Church's Chicken | Food & Beverages | 13.22× | ||
| 03 | Popeyes Louisiana Kitchen | Food & Beverages | 9.91× | ||
| 04 | Wingstop | Food & Beverages | 7.53× | ||
| 05 | Arby's | Food & Beverages | 6.03× | ||
| 06 | Five Guys | Food & Beverages | 5.25× | ||
| 07 | A&W Restaurants | Food & Beverages | 5.20× | ||
| 08 | KFC | Food & Beverages | 4.80× | ||
| 09 | Pizza Pizza | Food & Beverages | 4.48× | ||
| 10 | Chipotle Mexican Grill | Food & Beverages | 4.32× | ||
| 11 | Domino's Pizza | Food & Beverages | 3.83× | ||
| 12 | Harvey's | Food & Beverages | 3.35× | ||
| 13 | Burger King | Food & Beverages | 3.29× | ||
| 14 | Subway | Food & Beverages | 3.20× | ||
| 15 | Taco Bell | Food & Beverages | 3.18× | ||
| 16 | Wendy's | Food & Beverages | 2.65× | ||
| 17 | McDonald's | Food & Beverages | 2.48× | ||
| 18 | Pizza Hut | Food & Beverages | 2.36× | ||
| 19 | Toronto Maple Leafs | Sports | 1.98× | ||
| 20 | Tim Horton | Sports | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Social Media Usage | JOY | 1.04× | |
| Spirituality | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Convenience Orientation | PREMIUM | 0.89× |
Chick-fil-A's target market in Canada covers an estimated 3,596,627 people, concentrated in Ontario and Alberta.
50.4% of the Chick-fil-A audience are female, 49.6% are male, with an average age of 37.7 years.
Chick-fil-A fans show strongest brand affinity for Tim Horton (1.87×), Popeyes Louisiana Kitchen (9.91×), and Church's Chicken (13.22×) over the country average.
Chick-fil-A fans in Canada are most concentrated in Ontario (reach ~2.5M), Alberta (reach ~2.5M), and Quebec (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chick-fil-A itself, the audience over-indexes on Popeyes Louisiana Kitchen (9.91×), Church's Chicken (13.22×), KFC (4.8×), and Pizza Pizza (4.48×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Chick-fil-A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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