A data profile of the people who buy, follow and care about Dairy Queen in Canada — modelled from more than twelve digital signal sources. Dairy Queen has an estimated audience of 3,845,782 people in Canada.
The average Dairy Queen fan in Canada is 36.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tim Horton, Baskin-Robbins, Toronto Blue Jays, with strongest over-indexing on Tim Horton (2.26× the country average).
Demographically, the Dairy Queen audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dairy Queen fan in Canada is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Dairy Queen profile in Canada.
61.2% are female, 38.8% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 36.3 |
| Estimated audience size | 3,845,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 10% |
of the worldwide Dairy Queen audience comes from Canada.
| Country | Share |
|---|---|
| United States | 73.3% |
| Canada | 11.5% |
| Mexico | 5.6% |
Where the Dairy Queen audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~600K | 1.30× | |
| 02 | Ontario | ~2M | 1.18× | |
| 03 | Saskatchewan | ~100K | 1.15× | |
| 04 | British Columbia | ~600K | 1.09× | |
| 05 | Manitoba | ~200K | 1.06× | |
| 06 | Nova Scotia | ~100K | 1.05× | |
| 07 | Newfoundland and Labrador | ~60K | 1.05× | |
| 08 | New Brunswick | ~90K | 1.02× | |
| 09 | Quebec | ~600K | 0.65× | |
| 10 | Prince Edward Island | ~10K | 0.50× |
The strongest cross-interests of the Dairy Queen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baskin-Robbins | Food & Beverages | 10.09× | ||
| 02 | Panda Express | Food & Beverages | 8.61× | ||
| 03 | Urban Dictionary | Internet & Social Media | 7.81× | ||
| 04 | Arby's | Food & Beverages | 5.89× | ||
| 05 | Krispy Kreme | Food & Beverages | 4.36× | ||
| 06 | Harvey's | Food & Beverages | 3.50× | ||
| 07 | Chick-fil-A | Food & Beverages | 3.14× | ||
| 08 | Popeyes Louisiana Kitchen | Food & Beverages | 2.73× | ||
| 09 | Subway | Food & Beverages | 2.56× | ||
| 10 | Wendy's | Food & Beverages | 2.47× | ||
| 11 | Tim Horton | Sports | 2.26× | ||
| 12 | Pizza Pizza | Food & Beverages | 2.18× | ||
| 13 | Boston Pizza | Food & Beverages | 2.13× | ||
| 14 | KFC | Food & Beverages | 2.11× | ||
| 15 | McDonald's | Food & Beverages | 2.03× | ||
| 16 | Domino's Pizza | Food & Beverages | 2.02× | ||
| 17 | Starbucks | Food & Beverages | 1.94× | ||
| 18 | Sportsnet | Sports | 1.71× | ||
| 19 | Toronto Blue Jays | Sports | 1.66× | ||
| 20 | Toronto Maple Leafs | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.67× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Price Sensitivity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.93× |
Dairy Queen's target market in Canada covers an estimated 3,845,782 people, concentrated in Ontario and British Columbia.
61.2% of the Dairy Queen audience are female, 38.8% are male, with an average age of 36.3 years.
Dairy Queen fans show strongest brand affinity for Tim Horton (2.26×), Baskin-Robbins (10.09×), and Toronto Blue Jays (1.66×) over the country average.
Dairy Queen fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dairy Queen itself, the audience over-indexes on Baskin-Robbins (10.09×), Toronto Blue Jays (1.66×), Urban Dictionary (7.81×), and Subway (2.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dairy Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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