Boston Pizza Audience in Canada
Boston Pizza has an estimated audience of 6,006,851 people in Canada. 57.0% are female, 43.0% are male, average age 39.3. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Pizza Pizza, Little Caesars, Pizza Hut, Pizza Inn, Save-On-Foods.
The average Boston Pizza fan in Canada is 39.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Pizza Pizza, Little Caesars, Pizza Hut, with strongest over-indexing on Pizza Pizza (8.22× the country average). Demographically, the Boston Pizza audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Boston Pizza fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 39.3 |
| Estimated audience size | 6,006,851 |
Audience persona
The typical Boston Pizza fan in Canada is more female, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Pizza Pizza.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,949,178 | 0.77× |
| Alberta | 1,301,728 | 1.76× |
| British Columbia | 912,555 | 1.02× |
| Quebec | 676,353 | 0.47× |
| Manitoba | 366,996 | 1.63× |
| Saskatchewan | 221,817 | 1.17× |
| Nova Scotia | 199,627 | 1.11× |
| New Brunswick | 95,422 | 0.69× |
| Newfoundland and Labrador | 70,101 | 0.77× |
| Prince Edward Island | 18,665 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pizza Pizza | 8.22× | Food & Beverages |
| Little Caesars | 6.15× | Food & Beverages |
| Pizza Hut | 3.02× | Food & Beverages |
| Pizza Inn | 43.47× | Food & Beverages |
| Save-On-Foods | 2.1× | Food & Beverages |
| London Drugs | 2.06× | Shopping |
| Subway | 1.89× | Food & Beverages |
| Burger King | 1.79× | Food & Beverages |
| Take-out | 1.83× | Food & Beverages |
| KFC | 1.68× | Food & Beverages |
| Dairy Queen | 1.95× | Food & Beverages |
| Pizza | 1.69× | Food & Beverages |
| Pizza delivery | 2.94× | Food & Beverages |
| Cactus Club Cafe | 2.21× | Food & Beverages |
| Round Table Pizza | 17.59× | Food & Beverages |
| Chick-fil-A | 1.91× | Food & Beverages |
| California Pizza Kitchen | 11.33× | Food & Beverages |
| Twitch | 1.63× | Games |
| Pizza Lovers | 15.53× | Food & Beverages |
| Popeyes Louisiana Kitchen | 1.9× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.09 |
| Early Adopter Mentality | POWER | 1.03 |
| Career Orientation | POWER | 1.0 |
| Patriotism | CONSERVATISM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.5% |
| United States | 6.3% |
| Mexico | 4.0% |
See Boston Pizza audiences in other countries
More Food & Beverages audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Boston Pizza have in Canada?
Boston Pizza has an estimated audience of 6,006,851 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Boston Pizza fans?
57.0% of Boston Pizza fans are female, 43.0% are male, with an average age of 39.3 years.
Which brands do Boston Pizza fans like most?
Boston Pizza fans show strongest brand affinity for Pizza Pizza (8.22×), Little Caesars (6.15×), and Pizza Hut (3.02×) over the country average.
Where do Boston Pizza fans live in Canada?
Boston Pizza fans in Canada are most concentrated in Ontario (reach 1,949,178), Alberta (reach 1,301,728), and British Columbia (reach 912,555). These three regions account for the largest share of the active audience.
What other brands do Boston Pizza fans also like?
Beyond Boston Pizza itself, the audience over-indexes on Little Caesars (6.15×), Pizza Hut (3.02×), Pizza Inn (43.47×), and Save-On-Foods (2.1×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Boston Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.