A data profile of the people who buy, follow and care about Boston Pizza in Canada — modelled from more than twelve digital signal sources. Boston Pizza has an estimated audience of 6,006,851 people in Canada.
The average Boston Pizza fan in Canada is 39.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Pizza Pizza, Little Caesars, Domino's Pizza, with strongest over-indexing on Pizza Pizza (8.22× the country average).
Demographically, the Boston Pizza audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Boston Pizza fan in Canada is more female, around 39.3 years old, with strong Individualism tendencies and a notable affinity for Pizza Pizza.
The key figures that characterise the Boston Pizza profile in Canada.
57.0% are female, 43.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 39.3 |
| Estimated audience size | 6,006,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Boston Pizza audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 85.2% |
| United States | 6.4% |
| Mexico | 4.3% |
Where the Boston Pizza audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 1.76× | |
| 02 | Manitoba | ~400K | 1.63× | |
| 03 | Saskatchewan | ~200K | 1.17× | |
| 04 | Nova Scotia | ~200K | 1.11× | |
| 05 | British Columbia | ~900K | 1.02× | |
| 06 | Ontario | ~2M | 0.77× | |
| 07 | Newfoundland and Labrador | ~70K | 0.77× | |
| 08 | New Brunswick | ~100K | 0.69× | |
| 09 | Prince Edward Island | ~20K | 0.63× | |
| 10 | Quebec | ~700K | 0.47× |
The strongest cross-interests of the Boston Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza Inn | Food & Beverages | 43.47× | ||
| 02 | Godfather's Pizza | Food & Beverages | 22.20× | ||
| 03 | Round Table Pizza | Food & Beverages | 17.59× | ||
| 04 | Pizza Pizza | Food & Beverages | 8.22× | ||
| 05 | Little Caesars | Food & Beverages | 6.15× | ||
| 06 | Papa John's Pizza | Food & Beverages | 4.48× | ||
| 07 | Domino's Pizza | Food & Beverages | 3.74× | ||
| 08 | Pizza Hut | Food & Beverages | 3.02× | ||
| 09 | Pizza delivery | Food & Beverages | 2.94× | ||
| 10 | Cactus Club Cafe | Food & Beverages | 2.21× | ||
| 11 | Save-On-Foods | Food & Beverages | 2.10× | ||
| 12 | London Drugs | Shopping | 2.06× | ||
| 13 | Dairy Queen | Food & Beverages | 1.95× | ||
| 14 | Subway | Food & Beverages | 1.89× | ||
| 15 | McDonald's | Food & Beverages | 1.83× | ||
| 16 | Take-out | Food & Beverages | 1.83× | ||
| 17 | Burger King | Food & Beverages | 1.79× | ||
| 18 | Pizza | Food & Beverages | 1.69× | ||
| 19 | KFC | Food & Beverages | 1.68× | ||
| 20 | Wendy's | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Family Orientation | CONSERVATISM | 1.12× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.82× |
Boston Pizza's target market in Canada covers an estimated 6,006,851 people, concentrated in Ontario and Alberta.
57.0% of the Boston Pizza audience are female, 43.0% are male, with an average age of 39.3 years.
Boston Pizza fans show strongest brand affinity for Pizza Pizza (8.22×), Little Caesars (6.15×), and Domino's Pizza (3.74×) over the country average.
Boston Pizza fans in Canada are most concentrated in Ontario (reach ~2M), Alberta (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Boston Pizza itself, the audience over-indexes on Little Caesars (6.15×), Domino's Pizza (3.74×), Pizza Hut (3.02×), and Pizza Inn (43.47×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Boston Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.