Burger King Audience in Canada
Burger King has an estimated audience of 5,556,726 people in Canada. 52.9% are female, 47.1% are male, average age 37.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Taco Bell, Chipotle Mexican Grill, KFC, Starbucks.
The average Burger King fan in Canada is 37.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Taco Bell, Chipotle Mexican Grill, with strongest over-indexing on Tim Horton (2.91× the country average). Demographically, the Burger King audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Burger King fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.8 |
| Estimated audience size | 5,556,726 |
Audience persona
The typical Burger King fan in Canada is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,498,823 | 1.5× |
| Quebec | 1,363,871 | 1.03× |
| British Columbia | 730,359 | 0.88× |
| Alberta | 706,002 | 1.03× |
| Manitoba | 233,554 | 1.12× |
| Saskatchewan | 193,578 | 1.1× |
| Nova Scotia | 157,158 | 0.95× |
| New Brunswick | 148,439 | 1.16× |
| Newfoundland and Labrador | 63,001 | 0.75× |
| Prince Edward Island | 14,560 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 2.91× | Sports |
| Taco Bell | 5.39× | Food & Beverages |
| Chipotle Mexican Grill | 5.67× | Food & Beverages |
| KFC | 2.99× | Food & Beverages |
| Starbucks | 2.35× | Food & Beverages |
| Walmart | 1.68× | Shopping |
| Fast food restaurants | 2.54× | Food & Beverages |
| French fries | 3.14× | Food & Beverages |
| Chick-fil-A | 2.33× | Food & Beverages |
| Five Guys | 2.85× | Food & Beverages |
| McDonald's | 3.22× | Food & Beverages |
| Hamburger | 2.37× | Food & Beverages |
| American Idol | 4.8× | Movies & TV |
| Pizza Hut | 1.58× | Food & Beverages |
| Dairy Queen | 1.96× | Food & Beverages |
| Ronald McDonald | 6.66× | Food & Beverages |
| St. Jude Children's Research Hospital | 6.53× | Health |
| Winnipeg Jets | 1.52× | Sports |
| Pizza Pizza | 1.53× | Food & Beverages |
| The Economist | 3.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.1 |
| Spirituality | BALANCE | 1.05 |
| Individualism | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
| Design Affinity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.2% |
| Brazil | 5.5% |
See Burger King audiences in other countries
More Fast food restaurants audiences in Canada
Frequently asked questions
How many fans does Burger King have in Canada?
Burger King has an estimated audience of 5,556,726 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Burger King fans?
52.9% of Burger King fans are female, 47.1% are male, with an average age of 37.8 years.
Which brands do Burger King fans like most?
Burger King fans show strongest brand affinity for Tim Horton (2.91×), Taco Bell (5.39×), and Chipotle Mexican Grill (5.67×) over the country average.
Where do Burger King fans live in Canada?
Burger King fans in Canada are most concentrated in Ontario (reach 3,498,823), Quebec (reach 1,363,871), and British Columbia (reach 730,359). These three regions account for the largest share of the active audience.
What other brands do Burger King fans also like?
Beyond Burger King itself, the audience over-indexes on Taco Bell (5.39×), Chipotle Mexican Grill (5.67×), KFC (2.99×), and Starbucks (2.35×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.