Pantanal Audience in United States

Pantanal has an estimated audience of 273,546 people in United States. 40.0% are female, 60.0% are male, average age 44.5. Top regions: California, Florida, Texas. Top brand affinities: Froot Loops, CarGurus, Josh Duhamel, Capital One, Google Maps.

The average Pantanal fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Froot Loops, CarGurus, Josh Duhamel, with strongest over-indexing on Froot Loops (308.82× the country average). Demographically, the Pantanal audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pantanal fans

Demographic split for Pantanal audience in United States
MetricValue
Female40.0%
Male60.0%
Average age44.5
Estimated audience size273,546

Audience persona

The typical Pantanal fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Froot Loops.

Top regions in United States

Top regions ranked by reach for Pantanal in United States
RegionReachAffinity
California29,8670.99×
Florida20,6711.12×
Texas19,5940.83×
New York17,8041.16×
Connecticut14,5925.32×
Massachusetts9,4661.76×
Illinois8,3270.91×
Pennsylvania7,6400.83×
Georgia7,1780.85×
Washington6,9921.27×
Virginia6,9741.05×
North Carolina6,7930.83×
New Jersey6,5620.94×
Michigan5,6120.78×
Colorado5,3701.25×
Ohio5,2400.62×
Maryland4,8931.04×
Arizona4,4900.8×
Oregon4,0201.28×
Minnesota3,8530.98×
Wisconsin3,8090.93×
Tennessee3,6030.66×
Indiana3,3420.67×
Missouri3,2830.74×
South Carolina2,9650.72×
Utah2,6981.1×
Louisiana2,5320.72×
Oklahoma2,0940.69×
Alabama1,9690.52×
Washington, District of Columbia1,9142.33×
Kentucky1,8730.55×
Kansas1,7420.81×
Nevada1,7160.65×
Iowa1,5630.69×
New Hampshire1,2141.13×
Idaho1,1930.87×
Arkansas1,1680.52×
Hawaii1,1170.95×
Maine1,1091.13×
New Mexico1,0990.8×
Mississippi1,0330.46×
Montana9221.21×
Nebraska8960.65×
Rhode Island8841.02×
West Virginia7230.57×
Alaska6701.15×
Vermont6471.35×
Delaware4790.63×
South Dakota3990.63×
Wyoming3760.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pantanal audience
BrandAffinityCategory
Froot Loops308.82×Food & Beverages
CarGurus28.76×Cars & Mobility
Josh Duhamel49.97×Fashion & Accessoires
Capital One12.04×Business & Career
Google Maps10.45×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
uol68.09×Technology & Electronics
Indeed.com7.54×Business & Career
Enterprise Rent-A-Car10.85×Cars & Mobility
AccuWeather10.96×Home & Garden
Billy Bob Thornton14.78×Movies & TV
Diane Keaton10.3×Movies & TV
Google News9.34×News
Circle K10.63×Shopping
Bruce Willis10.84×Movies & TV
Google Earth14.88×Internet & Social Media
Beetlejuice7.24×Movies & TV
DeviantArt10.4×Internet & Social Media
Matthew McConaughey12.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pantanal audience
TraitClusterScore
Risk AppetiteTHRILL3.11
MindfulnessBALANCE2.17
Luxury OrientationPREMIUM1.86
LGBTQ+ IdentityOPEN1.46
Pet OwnershipJOY1.41
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Pantanal
CountryShare
Brazil63.4%
United States7.2%
Italy6.7%

See Pantanal audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pantanal have in United States?

Pantanal has an estimated audience of 273,546 people in United States, concentrated in California and Florida.

What is the gender split and age of Pantanal fans?

40.0% of Pantanal fans are female, 60.0% are male, with an average age of 44.5 years.

Which brands do Pantanal fans like most?

Pantanal fans show strongest brand affinity for Froot Loops (308.82×), CarGurus (28.76×), and Josh Duhamel (49.97×) over the country average.

Where do Pantanal fans live in United States?

Pantanal fans in United States are most concentrated in California (reach 29,867), Florida (reach 20,671), and Texas (reach 19,594). These three regions account for the largest share of the active audience.

What other brands do Pantanal fans also like?

Beyond Pantanal itself, the audience over-indexes on CarGurus (28.76×), Josh Duhamel (49.97×), Capital One (12.04×), and Google Maps (10.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantanal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.