Rascasse Audience Intelligence

Pantanal Audience in United States

A data profile of the people who buy, follow and care about Pantanal in United States — modelled from more than twelve digital signal sources. Pantanal has an estimated audience of 273,546 people in United States.

#6139among POI in United States#4258in Travel & Leisure

The average Pantanal fan in United States is 44.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Froot Loops, Josh Duhamel, uol, with strongest over-indexing on Froot Loops (522.67× the country average).

Demographically, the Pantanal audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pantanal fan in United States is more male, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Froot Loops.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pantanal profile in United States.

Audience size
274K
in United States
Gender
40.0%♀
60.0% male
Age
44.5
average years
Country rank
#50660
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pantanal fans

40.0% are female, 60.0% are male, average age 44.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Pantanal audience in United States
MetricValue
Female40.0%
Male60.0%
Average age44.5
Estimated audience size273,546
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Pantanal audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Pantanal audience comes from United States.

Worldwide audience distribution share by country for Pantanal
CountryShare
Brazil63.4%
United States7.2%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pantanal audience in United States is strongest.

Fig. 05

Top regions by affinity

Pantanal fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K4.83×
02Washington, District of Columbia~1K1.77×
03Massachusetts~8K1.49×
04Colorado~5K1.19×
05Washington~6K1.18×
06Utah~3K1.14×
07Vermont<1K1.14×
08Oregon~4K1.13×
09Montana<1K1.11×
10New Hampshire~1K1.08×
11New York~20K1.06×
12Maine~1K1.06×
13Alaska<1K1.06×
14Florida~20K1.05×
15Virginia~7K1.00×
16Rhode Island<1K1.00×
17Idaho~1K0.99×
18Hawaii~1K0.99×
19Maryland~5K0.98×
20California~30K0.96×
21Wisconsin~4K0.95×
22South Dakota<1K0.95×
23North Dakota<1K0.94×
24Minnesota~4K0.93×
25New Mexico~1K0.91×
26South Carolina~4K0.90×
27Illinois~8K0.88×
28New Jersey~6K0.88×
29Delaware<1K0.88×
30Kansas~2K0.87×
31Pennsylvania~8K0.86×
32Georgia~7K0.86×
33Texas~20K0.85×
34North Carolina~7K0.85×
35West Virginia~1K0.85×
36Nebraska~1K0.84×
37Oklahoma~3K0.83×
38Iowa~2K0.83×
39Michigan~6K0.82×
40Missouri~4K0.82×
41Mississippi~2K0.82×
42Louisiana~3K0.81×
43Nevada~2K0.81×
44Arkansas~2K0.80×
45Arizona~4K0.79×
46Indiana~4K0.79×
47Kentucky~3K0.76×
48Tennessee~4K0.74×
49Alabama~3K0.73×
50Ohio~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Pantanal, United States
0.72×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pantanal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pantanal audience
#·InterestCategoryAffinity×
01Froot LoopsFood & Beverages522.67×
02uolTechnology & Electronics58.70×
03Josh DuhamelFashion & Accessoires48.57×
04Rede GloboMovies & TV27.39×
05Sophia BushMovies & TV20.00×
06Seth GreenMovies & TV20.00×
07Rose McGowanMovies & TV20.00×
08Erin AndrewsSports20.00×
09Tata MotorsCars & Mobility19.75×
10Sharon OsbourneMovies & TV13.56×
11FIFA Club World CupSports12.53×
12Alyssa MilanoMovies & TV12.06×
13Elizabeth BanksMovies & TV10.80×
14Mariska HargitayMovies & TV10.76×
15Houston AstrosSports8.41×
16Web serverTechnology & Electronics6.79×
17Houston TexansSports5.58×
18ZooKids & Family5.00×
19Anne HathawayMovies & TV4.63×
20CookingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pantanal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pantanal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.03×
IndulgenceJOY1.72×
Risk AppetiteTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pantanal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
ExtroversionTHRILL0.88×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pantanal have in United States?

Pantanal has an estimated audience of 273,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pantanal fans?

40.0% of Pantanal fans are female, 60.0% are male, with an average age of 44.5 years.

03

Which brands do Pantanal fans like most?

Pantanal fans show strongest brand affinity for Froot Loops (522.67×), Josh Duhamel (48.57×), and uol (58.7×) over the country average.

04

Where do Pantanal fans live in United States?

Pantanal fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pantanal fans also like?

Beyond Pantanal itself, the audience over-indexes on Josh Duhamel (48.57×), uol (58.7×), Sharon Osbourne (13.56×), and Sophia Bush (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Pantanal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantanal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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