A data profile of the people who buy, follow and care about Biscuit (bread) in United States — modelled from more than twelve digital signal sources. Biscuit (bread) has an estimated audience of 883,553 people in United States.
The average Biscuit (bread) fan in United States is 41.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Stair lift, Tropical Cheese, with strongest over-indexing on Stair lift (1.81× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.
The typical Biscuit (bread) fan in United States is more female, around 41.4 years old, with a notable affinity for Stair lift.
The key figures that characterise the Biscuit (bread) profile in United States.
70.0% are female, 30.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 41.4 |
| Estimated audience size | 883,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
Where the Biscuit (bread) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~20K | 1.60× | |
| 02 | North Carolina | ~40K | 1.52× | |
| 03 | Georgia | ~40K | 1.46× | |
| 04 | Texas | ~100K | 1.36× | |
| 05 | Tennessee | ~20K | 1.35× | |
| 06 | Mississippi | ~10K | 1.35× | |
| 07 | Oregon | ~10K | 1.34× | |
| 08 | Alabama | ~20K | 1.32× | |
| 09 | Louisiana | ~10K | 1.24× | |
| 10 | Arkansas | ~9K | 1.24× | |
| 11 | Arizona | ~20K | 1.19× | |
| 12 | Virginia | ~30K | 1.17× | |
| 13 | Alaska | ~2K | 1.17× | |
| 14 | Kentucky | ~10K | 1.15× | |
| 15 | West Virginia | ~5K | 1.15× | |
| 16 | Washington | ~20K | 1.13× | |
| 17 | Oklahoma | ~10K | 1.11× | |
| 18 | Massachusetts | ~20K | 1.10× | |
| 19 | Missouri | ~20K | 1.09× | |
| 20 | Montana | ~3K | 1.04× | |
| 21 | Kansas | ~7K | 1.01× | |
| 22 | Maine | ~3K | 1.01× | |
| 23 | Vermont | ~1K | 0.95× | |
| 24 | Indiana | ~20K | 0.94× | |
| 25 | Idaho | ~4K | 0.94× | |
| 26 | Florida | ~50K | 0.91× | |
| 27 | Ohio | ~20K | 0.90× | |
| 28 | Colorado | ~10K | 0.90× | |
| 29 | New Mexico | ~4K | 0.90× | |
| 30 | Utah | ~7K | 0.89× | |
| 31 | North Dakota | ~2K | 0.87× | |
| 32 | Nebraska | ~4K | 0.86× | |
| 33 | South Dakota | ~2K | 0.86× | |
| 34 | Illinois | ~20K | 0.84× | |
| 35 | Michigan | ~20K | 0.84× | |
| 36 | Maryland | ~10K | 0.84× | |
| 37 | Hawaii | ~3K | 0.84× | |
| 38 | California | ~80K | 0.83× | |
| 39 | Iowa | ~6K | 0.82× | |
| 40 | Washington, District of Columbia | ~2K | 0.81× | |
| 41 | Pennsylvania | ~20K | 0.80× | |
| 42 | Nevada | ~7K | 0.78× | |
| 43 | Delaware | ~2K | 0.77× | |
| 44 | Minnesota | ~10K | 0.75× | |
| 45 | New Hampshire | ~3K | 0.75× | |
| 46 | Wisconsin | ~10K | 0.74× | |
| 47 | New York | ~40K | 0.73× | |
| 48 | Rhode Island | ~2K | 0.71× | |
| 49 | Connecticut | ~6K | 0.70× | |
| 50 | New Jersey | ~20K | 0.69× |
The strongest cross-interests of the Biscuit (bread) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropical Cheese | Food & Beverages | 2.20× | ||
| 02 | Stair lift | Home & Garden | 1.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Biscuit (bread). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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