Biscuit (bread) Audience in United States

Biscuit (bread) logo

Biscuit (bread) has an estimated audience of 883,553 people in United States. 70.0% are female, 30.0% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Huisgenoot, Kaytranada, Honden, Mathcore, Whataburger.

The average Biscuit (bread) fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Huisgenoot, Kaytranada, Honden, with strongest over-indexing on Huisgenoot (348.44× the country average). Demographically, the Biscuit (bread) audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Biscuit (bread) fans

Demographic split for Biscuit (bread) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.4
Estimated audience size883,553

Audience persona

The typical Biscuit (bread) fan in United States is more female, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Huisgenoot.

Top regions in United States

Top regions ranked by reach for Biscuit (bread) in United States
RegionReachAffinity
Texas96,6711.27×
California80,2320.83×
Florida58,3370.98×
North Carolina42,4901.6×
Georgia40,8991.5×
New York39,7300.8×
Virginia26,1001.21×
Tennessee25,6221.45×
Ohio25,4580.94×
Arizona24,3551.35×
Illinois24,2300.82×
Pennsylvania24,1690.81×
Washington22,5451.27×
South Carolina22,0161.66×
Michigan20,0250.87×
Alabama16,3821.33×
Oregon16,1801.6×
New Jersey15,5970.69×
Indiana15,3220.95×
Missouri15,2751.07×
Massachusetts14,8000.85×
Colorado14,1581.02×
Louisiana13,8161.21×
Kentucky12,7811.15×
Maryland12,6820.83×
Oklahoma10,9341.11×
Wisconsin9,4630.71×
Minnesota9,3410.74×
Mississippi9,2171.27×
Arkansas8,9761.23×
Utah7,2380.91×
Nevada7,1410.84×
Kansas6,7580.97×
Connecticut6,0120.68×
Iowa5,5430.76×
West Virginia4,6631.13×
Idaho4,1890.95×
New Mexico3,6800.83×
Nebraska3,5380.8×
Maine3,0600.97×
Hawaii2,7150.71×
New Hampshire2,4270.7×
Washington, District of Columbia2,4170.91×
Montana2,4140.98×
Alaska2,1421.13×
Rhode Island1,9090.68×
Delaware1,7030.7×
Vermont1,4200.92×
South Dakota1,4160.69×
North Dakota1,3250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biscuit (bread) audience
BrandAffinityCategory
Huisgenoot348.44×News
Kaytranada14.27×Music & Radio
Honden62.19×Travel & Leisure
Mathcore8.64×Music & Radio
Whataburger1.69×Food & Beverages
Collectable1.51×Kids & Family
Google Home5.96×Technology & Electronics
Governor of Michigan6.45×Politics & Society
Goop4.46×Internet & Social Media
Pillow1.79×Home & Garden
Historic site3.23×Arts & Culture
Grinch2.67×Movies & TV
Kansas1.67×Travel & Leisure
Hibachi5×Food & Beverages
Wok4.13×Food & Beverages
Kasik7.53×Travel & Leisure
Karbala5.51×Travel & Leisure
Cam Ward2.26×Sports
Vocal harmony2.66×Music & Radio
JDSU1.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biscuit (bread) audience
TraitClusterScore
Risk AppetiteTHRILL1.78
IndulgenceJOY1.51
Price SensitivityPREMIUM1.46
Convenience OrientationPREMIUM1.45
Urban LifestyleOPEN1.44
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Biscuit (bread)
CountryShare
Italy29.8%
United States15.4%
Mexico9.7%

See Biscuit (bread) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Biscuit (bread) have in United States?

Biscuit (bread) has an estimated audience of 883,553 people in United States, concentrated in Texas and California.

What is the gender split and age of Biscuit (bread) fans?

70.0% of Biscuit (bread) fans are female, 30.0% are male, with an average age of 41.4 years.

Which brands do Biscuit (bread) fans like most?

Biscuit (bread) fans show strongest brand affinity for Huisgenoot (348.44×), Kaytranada (14.27×), and Honden (62.19×) over the country average.

Where do Biscuit (bread) fans live in United States?

Biscuit (bread) fans in United States are most concentrated in Texas (reach 96,671), California (reach 80,232), and Florida (reach 58,337). These three regions account for the largest share of the active audience.

What other brands do Biscuit (bread) fans also like?

Beyond Biscuit (bread) itself, the audience over-indexes on Kaytranada (14.27×), Honden (62.19×), Mathcore (8.64×), and Whataburger (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscuit (bread). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.