The Pursuit of Happiness Audience in United States

The Pursuit of Happiness logo

The Pursuit of Happiness has an estimated audience of 832,090 people in United States. 52.9% are female, 47.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Kerala, Hebe, Product design, Minnesota.

The average The Pursuit of Happiness fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Kerala, Hebe, with strongest over-indexing on Keene, New Hampshire (432.85× the country average). Demographically, the The Pursuit of Happiness audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of The Pursuit of Happiness fans

Demographic split for The Pursuit of Happiness audience in United States
MetricValue
Female52.9%
Male47.1%
Average age44.5
Estimated audience size832,090

Audience persona

The typical The Pursuit of Happiness fan in United States is balanced, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Pursuit of Happiness in United States
RegionReachAffinity
California121,0501.32×
Texas89,7271.25×
Florida61,8961.1×
New York53,0471.14×
Illinois30,4081.1×
Georgia29,6251.16×
Pennsylvania27,0880.97×
North Carolina26,3631.05×
Ohio24,7080.96×
New Jersey24,5821.16×
Michigan22,1181.02×
Virginia21,2521.05×
Washington18,2131.09×
Arizona18,0321.06×
Tennessee17,0771.02×
Massachusetts16,8771.03×
Maryland15,9691.12×
Indiana15,8641.04×
Colorado13,1951.01×
Missouri12,6810.95×
South Carolina11,8240.94×
Wisconsin11,2410.9×
Louisiana10,9851.02×
Utah10,8201.45×
Minnesota10,7950.91×
Alabama10,5630.91×
Kentucky10,2700.98×
Oklahoma10,0621.09×
Connecticut9,7031.16×
Oregon9,3580.98×
Nevada8,3871.04×
Kansas6,9301.06×
Mississippi6,8110.99×
Arkansas6,7760.99×
Iowa6,4080.93×
Idaho4,4061.06×
New Mexico4,2281.01×
Nebraska3,8780.93×
Hawaii3,0830.86×
West Virginia3,0330.78×
New Hampshire2,9080.89×
Washington, District of Columbia2,4911×
Rhode Island2,4840.94×
Maine2,1580.72×
Delaware2,0600.9×
Montana1,9290.84×
North Dakota1,6610.97×
South Dakota1,5690.82×
Alaska1,4690.83×
Vermont1,1100.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pursuit of Happiness audience
BrandAffinityCategory
Keene, New Hampshire432.85×Travel & Leisure
Kerala13.31×Travel & Leisure
Hebe9.96×Home & Garden
Product design2.89×Business & Career
Minnesota2.44×Travel & Leisure
Buying and Selling Real Estate9.96×Home & Garden
Winemaking5.58×Food & Beverages
Goma21.28×Travel & Leisure
Elsword18.37×Games
Home construction1.52×Home & Garden
headspace9.09×Health
Alaska1.63×Travel & Leisure
Nebraska2.53×Travel & Leisure
Pro-Ject3.73×Music & Radio
Sinaloa3.25×Travel & Leisure
Heavy metal bass17.66×Music & Radio
Keenan Allen5.56×Sports
Emperor Entertainment Group9.96×Business & Career
Justice2.36×Politics & Society
Cherish (group)8.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pursuit of Happiness audience
TraitClusterScore
IndividualismJOY1.58
Community OrientationOPEN1.52
SustainabilityBALANCE1.48
TraditionCONSERVATISM1.48
SpiritualityBALANCE1.47
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Pursuit of Happiness
CountryShare
India44.8%
United States26.7%
United Kingdom5.0%

See The Pursuit of Happiness audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does The Pursuit of Happiness have in United States?

The Pursuit of Happiness has an estimated audience of 832,090 people in United States, concentrated in California and Texas.

What is the gender split and age of The Pursuit of Happiness fans?

52.9% of The Pursuit of Happiness fans are female, 47.1% are male, with an average age of 44.5 years.

Which brands do The Pursuit of Happiness fans like most?

The Pursuit of Happiness fans show strongest brand affinity for Keene, New Hampshire (432.85×), Kerala (13.31×), and Hebe (9.96×) over the country average.

Where do The Pursuit of Happiness fans live in United States?

The Pursuit of Happiness fans in United States are most concentrated in California (reach 121,050), Texas (reach 89,727), and Florida (reach 61,896). These three regions account for the largest share of the active audience.

What other brands do The Pursuit of Happiness fans also like?

Beyond The Pursuit of Happiness itself, the audience over-indexes on Kerala (13.31×), Hebe (9.96×), Product design (2.89×), and Minnesota (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pursuit of Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.