Rascasse Audience Intelligence

The Pursuit of Happiness Audience in United States

A data profile of the people who buy, follow and care about The Pursuit of Happiness in United States — modelled from more than twelve digital signal sources. The Pursuit of Happiness has an estimated audience of 941,620 people in United States.

#130among Pop in United States#5551among Person in United States#3212in Music & Radio

The average The Pursuit of Happiness fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include childish gambino, Bob Evans, Buffalo Sabres, with strongest over-indexing on childish gambino (185.72× the country average).

Demographically, the The Pursuit of Happiness audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Pursuit of Happiness fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for childish gambino.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Pursuit of Happiness profile in United States.

Audience size
942K
in United States
Gender
47.7%♀
52.3% male
Age
41.4
average years
Country rank
#24639
Person in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Pursuit of Happiness fans

47.7% are female, 52.3% are male, average age 41.4.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for The Pursuit of Happiness audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.4
Estimated audience size941,620
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the The Pursuit of Happiness audience in United States
Age bracketShare%
16-1921%
20-2913%
30-3915%
40-4922%
50+28%
Fig. 04

Worldwide distribution

38.9%

of the worldwide The Pursuit of Happiness audience comes from United States.

Worldwide audience distribution share by country for The Pursuit of Happiness
CountryShare
United States38.9%
India24.4%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Pursuit of Happiness audience in United States is strongest.

Fig. 05

Top regions by affinity

The Pursuit of Happiness fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.37×
02California~100K1.25×
03Texas~90K1.21×
04New Jersey~20K1.14×
05Connecticut~9K1.12×
06Oklahoma~10K1.10×
07Georgia~30K1.09×
08Idaho~4K1.08×
09Illinois~30K1.07×
10New York~50K1.06×
11Washington~20K1.06×
12Arkansas~7K1.06×
13Kansas~7K1.06×
14Maryland~10K1.05×
15Arizona~20K1.04×
16North Dakota~2K1.04×
17North Carolina~30K1.03×
18Indiana~20K1.03×
19Louisiana~10K1.03×
20Florida~60K1.02×
21Virginia~20K1.02×
22Massachusetts~20K1.02×
23Nevada~8K1.02×
24Mississippi~7K1.02×
25New Mexico~4K1.02×
26Tennessee~20K0.99×
27Kentucky~10K0.99×
28Colorado~10K0.98×
29Oregon~9K0.98×
30Michigan~20K0.97×
31Alabama~10K0.97×
32Nebraska~4K0.97×
33Delaware~2K0.97×
34Iowa~7K0.96×
35Pennsylvania~30K0.95×
36Missouri~10K0.95×
37Rhode Island~3K0.95×
38Washington, District of Columbia~2K0.95×
39Ohio~20K0.94×
40South Carolina~10K0.94×
41Alaska~2K0.94×
42New Hampshire~3K0.93×
43Wisconsin~10K0.92×
44South Dakota~2K0.92×
45Montana~2K0.91×
46Minnesota~10K0.90×
47Hawaii~3K0.90×
48West Virginia~3K0.87×
49Vermont~1K0.86×
50Maine~2K0.85×
Fig. 06

Affinity by region

Affinity by region — The Pursuit of Happiness, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Pursuit of Happiness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Pursuit of Happiness audience
#·InterestCategoryAffinity×
01childish gambinoMovies & TV185.72×
02Joan JettMusic & Radio35.33×
03Bob EvansFood & Beverages32.32×
04Criticism of religionPolitics & Society20.12×
05Goo Goo DollsMusic & Radio19.38×
06Buffalo SabresSports18.44×
07Calgary FlamesSports15.39×
08Save-A-LotFood & Beverages11.44×
09Bob DylanMusic & Radio8.28×
10Phil CollinsMusic & Radio8.01×
11Bruce SpringsteenMusic & Radio7.36×
12Late-night talk showMovies & TV7.13×
13Robert RedfordMovies & TV4.24×
14Renewable energyBusiness & Career3.55×
15RedditInternet & Social Media2.39×
16Nonprofit organizationPolitics & Society2.30×
17CNNMovies & TV2.17×
18Donald TrumpPolitics & Society1.84×
19Alcoholic beveragesFood & Beverages1.72×
20XInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Pursuit of Happiness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Pursuit of Happiness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE2.11×
IndividualismJOY1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Pursuit of Happiness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
ExtroversionTHRILL0.75×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Pursuit of Happiness have in United States?

The Pursuit of Happiness has an estimated audience of 941,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Pursuit of Happiness fans?

47.7% of The Pursuit of Happiness fans are female, 52.3% are male, with an average age of 41.4 years.

03

Which brands do The Pursuit of Happiness fans like most?

The Pursuit of Happiness fans show strongest brand affinity for childish gambino (185.72×), Bob Evans (32.32×), and Buffalo Sabres (18.44×) over the country average.

04

Where do The Pursuit of Happiness fans live in United States?

The Pursuit of Happiness fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Pursuit of Happiness fans also like?

Beyond The Pursuit of Happiness itself, the audience over-indexes on Bob Evans (32.32×), Buffalo Sabres (18.44×), Joan Jett (35.33×), and Goo Goo Dolls (19.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Pursuit of Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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