The Pursuit of Happiness Audience in United States

The Pursuit of Happiness has an estimated audience of 832,090 people in United States. 52.9% are female, 47.1% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: childish gambino, Finnair, Diane Keaton, Joan Jett, Capital One.

The average The Pursuit of Happiness fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include childish gambino, Finnair, Diane Keaton, with strongest over-indexing on childish gambino (841.55× the country average). Demographically, the The Pursuit of Happiness audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of The Pursuit of Happiness fans

Demographic split for The Pursuit of Happiness audience in United States
MetricValue
Female52.9%
Male47.1%
Average age44.5
Estimated audience size832,090

Audience persona

The typical The Pursuit of Happiness fan in United States is balanced, around 44.5 years old, with strong Individualism tendencies and a notable affinity for childish gambino.

Top regions in United States

Top regions ranked by reach for The Pursuit of Happiness in United States
RegionReachAffinity
California121,0501.32×
Texas89,7271.25×
Florida61,8961.1×
New York53,0471.14×
Illinois30,4081.1×
Georgia29,6251.16×
Pennsylvania27,0880.97×
North Carolina26,3631.05×
Ohio24,7080.96×
New Jersey24,5821.16×
Michigan22,1181.02×
Virginia21,2521.05×
Washington18,2131.09×
Arizona18,0321.06×
Tennessee17,0771.02×
Massachusetts16,8771.03×
Maryland15,9691.12×
Indiana15,8641.04×
Colorado13,1951.01×
Missouri12,6810.95×
South Carolina11,8240.94×
Wisconsin11,2410.9×
Louisiana10,9851.02×
Utah10,8201.45×
Minnesota10,7950.91×
Alabama10,5630.91×
Kentucky10,2700.98×
Oklahoma10,0621.09×
Connecticut9,7031.16×
Oregon9,3580.98×
Nevada8,3871.04×
Kansas6,9301.06×
Mississippi6,8110.99×
Arkansas6,7760.99×
Iowa6,4080.93×
Idaho4,4061.06×
New Mexico4,2281.01×
Nebraska3,8780.93×
Hawaii3,0830.86×
West Virginia3,0330.78×
New Hampshire2,9080.89×
Washington, District of Columbia2,4911×
Rhode Island2,4840.94×
Maine2,1580.72×
Delaware2,0600.9×
Montana1,9290.84×
North Dakota1,6610.97×
South Dakota1,5690.82×
Alaska1,4690.83×
Vermont1,1100.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pursuit of Happiness audience
BrandAffinityCategory
childish gambino841.55×Movies & TV
Finnair432.85×Travel & Leisure
Diane Keaton12.32×Movies & TV
Joan Jett37.17×Music & Radio
Capital One5.54×Business & Career
Google News7.29×News
Clint Eastwood10.9×Movies & TV
Matthew McConaughey10.82×Movies & TV
Billy Bob Thornton9.59×Movies & TV
AccuWeather7.01×Home & Garden
Bob Evans16.35×Food & Beverages
Demi Moore9.66×Movies & TV
John Wayne16.02×Movies & TV
CarGurus5.9×Cars & Mobility
Google Maps3.88×Internet & Social Media
Goo Goo Dolls19.3×Music & Radio
Ancestry.com13.62×Kids & Family
Buffalo Sabres13.31×Sports
Kia Sportage18.37×Cars & Mobility
Marlon Brando12.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pursuit of Happiness audience
TraitClusterScore
IndividualismJOY1.58
Community OrientationOPEN1.52
SustainabilityBALANCE1.48
TraditionCONSERVATISM1.48
SpiritualityBALANCE1.47
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Pursuit of Happiness
CountryShare
India44.8%
United States26.7%
United Kingdom5.0%

See The Pursuit of Happiness audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does The Pursuit of Happiness have in United States?

The Pursuit of Happiness has an estimated audience of 832,090 people in United States, concentrated in California and Texas.

What is the gender split and age of The Pursuit of Happiness fans?

52.9% of The Pursuit of Happiness fans are female, 47.1% are male, with an average age of 44.5 years.

Which brands do The Pursuit of Happiness fans like most?

The Pursuit of Happiness fans show strongest brand affinity for childish gambino (841.55×), Finnair (432.85×), and Diane Keaton (12.32×) over the country average.

Where do The Pursuit of Happiness fans live in United States?

The Pursuit of Happiness fans in United States are most concentrated in California (reach 121,050), Texas (reach 89,727), and Florida (reach 61,896). These three regions account for the largest share of the active audience.

What other brands do The Pursuit of Happiness fans also like?

Beyond The Pursuit of Happiness itself, the audience over-indexes on Finnair (432.85×), Diane Keaton (12.32×), Joan Jett (37.17×), and Capital One (5.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pursuit of Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.