Rascasse Audience Intelligence

Institute for Integrative Nutrition Audience in United States

A data profile of the people who buy, follow and care about Institute for Integrative Nutrition in United States — modelled from more than twelve digital signal sources. Institute for Integrative Nutrition has an estimated audience of 641,572 people in United States.

#3124among POI in United States#1978in Business & Career

The average Institute for Integrative Nutrition fan in United States is 38.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include W9 (TV channel), Contents insurance, Sustainable energy, with strongest over-indexing on W9 (TV channel) (133.83× the country average).

Demographically, the Institute for Integrative Nutrition audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Institute for Integrative Nutrition fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for W9 (TV channel).

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institute for Integrative Nutrition profile in United States.

Audience size
642K
in United States
Gender
64.5%♀
35.5% male
Age
38.1
average years
Country rank
#31552
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institute for Integrative Nutrition fans

64.5% are female, 35.5% are male, average age 38.1.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Institute for Integrative Nutrition audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.1
Estimated audience size641,572
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Institute for Integrative Nutrition audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Institute for Integrative Nutrition audience comes from United States.

Worldwide audience distribution share by country for Institute for Integrative Nutrition
CountryShare
United States44.6%
Brazil11.5%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institute for Integrative Nutrition audience in United States is strongest.

Fig. 05

Top regions by affinity

Institute for Integrative Nutrition fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.82×
02New Jersey~20K1.40×
03Connecticut~9K1.32×
04Massachusetts~20K1.30×
05Colorado~10K1.22×
06Montana~2K1.22×
07Vermont~1K1.18×
08Alaska~2K1.14×
09New Hampshire~3K1.13×
10Florida~50K1.11×
11Maine~3K1.10×
12North Dakota~1K1.07×
13South Dakota~2K1.06×
14Hawaii~3K1.04×
15Rhode Island~2K1.04×
16Washington, District of Columbia~2K1.03×
17Delaware~2K1.02×
18Wisconsin~10K1.00×
19Maryland~10K0.98×
20Oregon~7K0.98×
21Utah~6K0.98×
22Idaho~3K0.98×
23South Carolina~9K0.97×
24Minnesota~9K0.97×
25West Virginia~3K0.97×
26Pennsylvania~20K0.95×
27North Carolina~20K0.95×
28Virginia~10K0.95×
29New Mexico~3K0.95×
30Nebraska~3K0.93×
31Washington~10K0.92×
32Tennessee~10K0.92×
33Iowa~5K0.92×
34Mississippi~5K0.91×
35California~60K0.90×
36Arkansas~5K0.90×
37Kansas~5K0.90×
38Indiana~10K0.88×
39Missouri~9K0.87×
40Kentucky~7K0.87×
41Illinois~20K0.86×
42Louisiana~7K0.86×
43Oklahoma~6K0.86×
44Nevada~5K0.86×
45Michigan~10K0.84×
46Alabama~7K0.83×
47Arizona~10K0.82×
48Georgia~20K0.80×
49Ohio~20K0.80×
50Texas~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Institute for Integrative Nutrition, United States
0.72×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institute for Integrative Nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institute for Integrative Nutrition audience
#·InterestCategoryAffinity×
01Contents insuranceBusiness & Career203.30×
02W9 (TV channel)Movies & TV133.83×
03HomeopathyHealth27.86×
04Nanny McPheeMovies & TV22.26×
05Save-A-LotFood & Beverages16.14×
06Babe RuthSports15.36×
07AcupunctureHealth13.80×
08Gordon RamseyFood & Beverages13.49×
09Sustainable energyHome & Garden9.17×
10White wineFood & Beverages7.84×
11Renewable energyBusiness & Career7.78×
12Red wineFood & Beverages7.68×
13QVCMovies & TV6.64×
14PhilanthropyArts & Culture4.46×
15Organic foodFood & Beverages4.26×
16InnovationBusiness & Career4.10×
17AirbnbTravel & Leisure3.49×
18Mortgage loansBusiness & Career3.29×
19PinterestInternet & Social Media3.02×
20Trader Joe'sShopping2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institute for Integrative Nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institute for Integrative Nutrition audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.96×
Convenience OrientationPREMIUM2.21×
IndulgenceJOY2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institute for Integrative Nutrition audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.88×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institute for Integrative Nutrition have in United States?

Institute for Integrative Nutrition has an estimated audience of 641,572 people in United States, concentrated in New York and California.

02

What is the gender split and age of Institute for Integrative Nutrition fans?

64.5% of Institute for Integrative Nutrition fans are female, 35.5% are male, with an average age of 38.1 years.

03

Which brands do Institute for Integrative Nutrition fans like most?

Institute for Integrative Nutrition fans show strongest brand affinity for W9 (TV channel) (133.83×), Contents insurance (203.3×), and Sustainable energy (9.17×) over the country average.

04

Where do Institute for Integrative Nutrition fans live in United States?

Institute for Integrative Nutrition fans in United States are most concentrated in New York (reach ~70K), California (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Institute for Integrative Nutrition fans also like?

Beyond Institute for Integrative Nutrition itself, the audience over-indexes on Contents insurance (203.3×), Sustainable energy (9.17×), Renewable energy (7.78×), and Homeopathy (27.86×) compared to the United States average.

Appendix

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See Institute for Integrative Nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute for Integrative Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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