Institute for Integrative Nutrition Audience in United States

Institute for Integrative Nutrition logo

Institute for Integrative Nutrition has an estimated audience of 641,572 people in United States. 64.5% are female, 35.5% are male, average age 38.1. Top regions: New York, California, Florida. Top brand affinities: Historic site, Steampunk, Voltron: Legendary Defender, The Historian, Gippy Grewal.

The average Institute for Integrative Nutrition fan in United States is 38.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Historic site, Steampunk, Voltron: Legendary Defender, with strongest over-indexing on Historic site (9.42× the country average). Demographically, the Institute for Integrative Nutrition audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of Institute for Integrative Nutrition fans

Demographic split for Institute for Integrative Nutrition audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.1
Estimated audience size641,572

Audience persona

The typical Institute for Integrative Nutrition fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Institute for Integrative Nutrition in United States
RegionReachAffinity
New York77,5862.16×
California69,3010.98×
Florida52,8171.22×
Texas40,7140.74×
New Jersey27,0641.66×
Pennsylvania21,4760.99×
Massachusetts19,4771.54×
North Carolina19,4321.01×
Illinois19,1360.9×
Virginia15,0080.96×
Ohio14,7030.74×
Colorado14,6751.45×
Georgia14,5180.73×
Michigan13,2610.79×
Tennessee11,7830.92×
Washington11,6010.9×
Maryland11,1711.01×
Connecticut11,1231.73×
Wisconsin9,9551.03×
South Carolina9,4710.98×
Minnesota9,4501.03×
Indiana8,8210.75×
Arizona8,3880.64×
Missouri8,1480.79×
Oregon7,1920.98×
Utah5,9961.04×
Kentucky4,7160.59×
Louisiana4,5870.55×
Iowa4,1210.78×
Nevada3,7600.61×
New Hampshire3,5101.39×
Oklahoma3,4010.48×
Alabama3,3870.38×
Montana3,3221.87×
Kansas3,1200.62×
Hawaii3,1101.13×
Maine3,0371.32×
Idaho2,8480.89×
Arkansas2,8450.54×
New Mexico2,5940.81×
Rhode Island2,3371.14×
Nebraska2,2520.7×
Mississippi2,1350.4×
Washington, District of Columbia2,1161.1×
Delaware1,7791.01×
West Virginia1,7630.59×
Alaska1,7591.28×
Vermont1,7241.53×
South Dakota1,5131.02×
North Dakota1,4741.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institute for Integrative Nutrition audience
BrandAffinityCategory
Historic site9.42×Arts & Culture
Steampunk7.14×Fashion & Accessoires
Voltron: Legendary Defender21.6×Movies & TV
The Historian18.33×Literature
Gippy Grewal20×Movies & TV
Fairy godmother8.21×Literature
Collectable1.71×Kids & Family
Natural rubber2.17×Cars & Mobility
JDSU2.98×Business & Career
Vocal harmony4.2×Music & Radio
Governor of Michigan6.77×Politics & Society
Nebraska Cornhuskers football3.26×Sports
Goop4.82×Internet & Social Media
Mathcore6.5×Music & Radio
Product design1.57×Business & Career
Jesse Plemons2.69×Movies & TV
Home equity1.5×Home & Garden
headspace6.83×Health
St. Ives10.28×Travel & Leisure
South Asian cuisine6.49×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institute for Integrative Nutrition audience
TraitClusterScore
SustainabilityBALANCE1.77
Healthy LifestyleBALANCE1.77
MindfulnessBALANCE1.74
IndulgenceJOY1.62
Luxury OrientationPREMIUM1.62
Design AffinityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Institute for Integrative Nutrition
CountryShare
United States44.6%
Brazil11.5%
Japan8.4%

See Institute for Integrative Nutrition audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Institute for Integrative Nutrition have in United States?

Institute for Integrative Nutrition has an estimated audience of 641,572 people in United States, concentrated in New York and California.

What is the gender split and age of Institute for Integrative Nutrition fans?

64.5% of Institute for Integrative Nutrition fans are female, 35.5% are male, with an average age of 38.1 years.

Which brands do Institute for Integrative Nutrition fans like most?

Institute for Integrative Nutrition fans show strongest brand affinity for Historic site (9.42×), Steampunk (7.14×), and Voltron: Legendary Defender (21.6×) over the country average.

Where do Institute for Integrative Nutrition fans live in United States?

Institute for Integrative Nutrition fans in United States are most concentrated in New York (reach 77,586), California (reach 69,301), and Florida (reach 52,817). These three regions account for the largest share of the active audience.

What other brands do Institute for Integrative Nutrition fans also like?

Beyond Institute for Integrative Nutrition itself, the audience over-indexes on Steampunk (7.14×), Voltron: Legendary Defender (21.6×), The Historian (18.33×), and Gippy Grewal (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute for Integrative Nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.