Rascasse Audience Intelligence

Ohio Audience in United States

A data profile of the people who buy, follow and care about Ohio in United States — modelled from more than twelve digital signal sources. Ohio has an estimated audience of 27,586,869 people in United States.

#9among City in United States#52among POI in United States#91in Travel & Leisure

The average Ohio fan in United States is 43.3 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Pinterest, FedEx, Mortgage loans, with strongest over-indexing on Pinterest (2.25× the country average).

Demographically, the Ohio audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ohio fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ohio profile in United States.

Audience size
27.6M
in United States
Gender
53.3%♀
46.7% male
Age
43.3
average years
Country rank
#1061
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ohio fans

53.3% are female, 46.7% are male, average age 43.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Ohio audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.3
Estimated audience size27,586,869
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Ohio audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Ohio audience comes from United States.

Worldwide audience distribution share by country for Ohio
CountryShare
United States84.2%
Canada1.9%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ohio audience in United States is strongest.

Fig. 05

Top regions by affinity

Ohio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~6M7.34×
02West Virginia~200K1.54×
03Indiana~600K1.21×
04Kentucky~400K1.20×
05Michigan~800K1.10×
06Pennsylvania~900K1.01×
07Florida~2M1.00×
08Virginia~700K0.99×
09Illinois~900K0.93×
10Texas~2M0.91×
11New York~1.5M0.91×
12Georgia~800K0.91×
13North Carolina~800K0.91×
14Washington~500K0.91×
15Maryland~400K0.90×
16Washington, District of Columbia~70K0.90×
17New Jersey~600K0.89×
18Tennessee~500K0.89×
19Massachusetts~500K0.88×
20South Carolina~400K0.88×
21Kansas~200K0.88×
22Utah~200K0.87×
23California~2.5M0.85×
24Arizona~500K0.85×
25Connecticut~200K0.85×
26Alaska~50K0.85×
27Nebraska~100K0.84×
28Missouri~400K0.83×
29Colorado~400K0.83×
30Oregon~300K0.83×
31Iowa~200K0.83×
32Oklahoma~300K0.82×
33Nevada~200K0.82×
34Minnesota~300K0.81×
35North Dakota~50K0.81×
36Wisconsin~300K0.80×
37Alabama~300K0.80×
38Arkansas~200K0.80×
39Mississippi~200K0.80×
40New Mexico~100K0.80×
41Hawaii~90K0.80×
42South Dakota~50K0.80×
43Maine~80K0.79×
44Vermont~40K0.79×
45Louisiana~300K0.78×
46Idaho~100K0.78×
47New Hampshire~80K0.77×
48Rhode Island~70K0.75×
49Montana~60K0.74×
50Delaware~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Ohio, United States
0.73×1.00×7.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ohio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ohio audience
#·InterestCategoryAffinity×
01Bus rapid transitCars & Mobility12.28×
02FedExBusiness & Career3.43×
03Sustainable energyHome & Garden3.43×
04QVCMovies & TV3.43×
05Weather forecastingHome & Garden3.41×
06Discount storesShopping2.58×
07Mortgage loansBusiness & Career2.56×
08Real propertyHome & Garden2.29×
09PinterestInternet & Social Media2.25×
10Shopping mallsShopping2.17×
11SubwayFood & Beverages2.14×
12Pizza HutFood & Beverages1.98×
13McDonald'sFood & Beverages1.94×
14AirbnbTravel & Leisure1.77×
15IKEAHome & Garden1.77×
16RedditInternet & Social Media1.75×
17StarbucksFood & Beverages1.65×
18BarbecueFood & Beverages1.64×
19FurnitureHome & Garden1.59×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ohio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ohio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Convenience OrientationPREMIUM1.66×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ohio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ohio have in United States?

Ohio has an estimated audience of 27,586,869 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Ohio fans?

53.3% of Ohio fans are female, 46.7% are male, with an average age of 43.3 years.

03

Which brands do Ohio fans like most?

Ohio fans show strongest brand affinity for Pinterest (2.25×), FedEx (3.43×), and Mortgage loans (2.56×) over the country average.

04

Where do Ohio fans live in United States?

Ohio fans in United States are most concentrated in Ohio (reach ~6M), California (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ohio fans also like?

Beyond Ohio itself, the audience over-indexes on FedEx (3.43×), Mortgage loans (2.56×), Discount stores (2.58×), and McDonald's (1.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Ohio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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