Ohio Audience in United States

Ohio has an estimated audience of 27,586,869 people in United States. 53.3% are female, 46.7% are male, average age 43.3. Top regions: Ohio, California, Texas. Top brand affinities: MSN, Staples (Canada), Great Clips, Hobby Lobby, Aldi.

The average Ohio fan in United States is 43.3 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.72× the country average). Demographically, the Ohio audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Ohio fans

Demographic split for Ohio audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.3
Estimated audience size27,586,869

Audience persona

The typical Ohio fan in United States is balanced, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Ohio in United States
RegionReachAffinity
Ohio6,057,4957.13×
California2,767,5330.91×
Texas2,260,1930.95×
Florida2,054,8071.1×
New York1,545,1401×
Pennsylvania943,7481.02×
Illinois881,3630.96×
Michigan837,6141.16×
Georgia791,5790.93×
North Carolina774,3880.93×
Virginia703,1141.05×
New Jersey665,4200.95×
Indiana574,2941.14×
Washington541,1130.98×
Tennessee523,7240.95×
Massachusetts514,9290.95×
Arizona499,4900.89×
Maryland445,9840.94×
Kentucky395,4821.14×
Colorado371,1480.85×
Missouri370,7900.83×
South Carolina358,5220.86×
Wisconsin328,8070.79×
Minnesota325,0480.82×
Alabama291,8140.76×
Oregon276,8650.88×
Louisiana274,3910.77×
Connecticut246,0940.89×
Oklahoma239,7930.78×
Nevada229,3640.86×
Utah217,2210.88×
Iowa189,3700.83×
West Virginia183,4101.43×
Kansas179,2380.82×
Arkansas168,4050.74×
Mississippi166,8150.73×
Nebraska116,1630.84×
New Mexico105,0060.76×
Idaho104,0490.75×
Hawaii97,7390.82×
New Hampshire82,0080.75×
Washington, District of Columbia77,9330.94×
Maine76,1550.77×
Rhode Island65,1440.74×
Delaware53,8780.71×
Montana53,7470.7×
Alaska46,6630.79×
South Dakota43,9130.69×
North Dakota43,2800.76×
Vermont35,5140.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ohio audience
BrandAffinityCategory
MSN3.72×News
Staples (Canada)3.61×Business & Career
Great Clips3.83×Beauty & Wellness
Hobby Lobby2.43×Home & Garden
Aldi2.09×Shopping
Fox News Channel1.51×Movies & TV
Nature1.58×Home & Garden
Happiness1.55×Health
Houston Astros4.07×Sports
Ohio State University4.9×Business & Career
Best Buy1.73×Shopping
Chuck Norris2.61×Movies & TV
Kroger1.89×Food & Beverages
Livestock1.7×Pets & Animals
southwest airlines2.29×Travel & Leisure
Chick-fil-A1.59×Food & Beverages
Bars1.51×Travel & Leisure
Dollar General1.55×Shopping
Texas Roadhouse1.58×Food & Beverages
Taco Bell1.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ohio audience
TraitClusterScore
ExtroversionTHRILL1.31
PatriotismCONSERVATISM1.2
Community OrientationOPEN1.12
Family OrientationCONSERVATISM1.11
Need for SecurityCONSERVATISM1.05
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Ohio
CountryShare
United States84.3%
Canada1.9%
United Kingdom1.6%

See Ohio audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Ohio have in United States?

Ohio has an estimated audience of 27,586,869 people in United States, concentrated in Ohio and California.

What is the gender split and age of Ohio fans?

53.3% of Ohio fans are female, 46.7% are male, with an average age of 43.3 years.

Which brands do Ohio fans like most?

Ohio fans show strongest brand affinity for MSN (3.72×), Staples (Canada) (3.61×), and Great Clips (3.83×) over the country average.

Where do Ohio fans live in United States?

Ohio fans in United States are most concentrated in Ohio (reach 6,057,495), California (reach 2,767,533), and Texas (reach 2,260,193). These three regions account for the largest share of the active audience.

What other brands do Ohio fans also like?

Beyond Ohio itself, the audience over-indexes on Staples (Canada) (3.61×), Great Clips (3.83×), Hobby Lobby (2.43×), and Aldi (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.