Bus rapid transit Audience in United States

Bus rapid transit logo

Bus rapid transit has an estimated audience of 1,303,447 people in United States. 69.5% are female, 30.5% are male, average age 52.3. Top regions: Pennsylvania, California, New York. Top brand affinities: Ohio, Cleveland, HealthLine, Symptom, Virus.

The average Bus rapid transit fan in United States is 52.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Ohio, Cleveland, HealthLine, with strongest over-indexing on Ohio (12.28× the country average). Demographically, the Bus rapid transit audience skews more female with an average age of 52.3, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bus rapid transit fans

Demographic split for Bus rapid transit audience in United States
MetricValue
Female69.5%
Male30.5%
Average age52.3
Estimated audience size1,303,447

Audience persona

The typical Bus rapid transit fan in United States is more female, around 52.3 years old, with strong Family Orientation tendencies and a notable affinity for Ohio.

Top regions in United States

Top regions ranked by reach for Bus rapid transit in United States
RegionReachAffinity
Pennsylvania206,5314.71×
California146,6301.02×
New York97,0231.33×
Ohio88,2032.2×
Texas81,8150.73×
Florida68,9580.78×
Illinois39,2050.9×
North Carolina37,3480.95×
Virginia35,9421.13×
Georgia35,9360.89×
New Jersey34,6001.04×
Massachusetts31,1401.21×
Wisconsin29,9951.53×
Washington28,0501.07×
Michigan27,9380.82×
Connecticut26,9842.06×
Colorado24,9341.21×
Maryland21,1470.94×
Arizona20,8860.78×
Tennessee19,3930.74×
Indiana17,9590.75×
Minnesota17,0780.91×
Missouri15,3740.73×
South Carolina15,0580.77×
Oregon12,9530.87×
Alabama12,3530.68×
Washington, District of Columbia12,1873.11×
Louisiana11,4020.68×
Utah9,8100.84×
Kentucky9,5270.58×
Nevada9,2330.73×
Oklahoma9,1320.63×
Arkansas8,7780.82×
Iowa7,1530.67×
Kansas6,7330.66×
New Mexico5,1540.79×
Mississippi5,1500.48×
Idaho4,8080.74×
Delaware4,5751.27×
Nebraska4,2010.64×
Rhode Island4,0040.97×
Maine3,8640.83×
Hawaii3,8270.68×
New Hampshire3,5030.68×
West Virginia3,1240.51×
Montana2,3400.65×
Alaska2,1650.78×
Vermont1,9690.86×
South Dakota1,7140.57×
North Dakota1,4510.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bus rapid transit audience
BrandAffinityCategory
Ohio12.28×Travel & Leisure
Cleveland13.68×Travel & Leisure
HealthLine14.35×Health
Symptom3.54×Health
Virus4.06×Health
Nutrient2.94×Food & Beverages
Jesus2.98×Politics & Society
Virtue3.09×Politics & Society
Cancer awareness3.48×Health
Ancient Greek5.38×Politics & Society
Dollar General2.59×Shopping
Aldi2.61×Shopping
Daily Mail3.75×News
Billy Bob Thornton5.7×Movies & TV
Energy2.38×Home & Garden
Exhibition game3.67×Games
Walgreens2.53×Shopping
Sibling3.1×Kids & Family
Medicine2.1×Business & Career
Religion2.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bus rapid transit audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
IndulgenceJOY1.5
Price SensitivityPREMIUM1.47
TravellingTHRILL1.43
LGBTQ+ IdentityOPEN1.42
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Bus rapid transit
CountryShare
United States33.5%
Japan10.0%
Thailand7.2%

See Bus rapid transit audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bus rapid transit have in United States?

Bus rapid transit has an estimated audience of 1,303,447 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Bus rapid transit fans?

69.5% of Bus rapid transit fans are female, 30.5% are male, with an average age of 52.3 years.

Which brands do Bus rapid transit fans like most?

Bus rapid transit fans show strongest brand affinity for Ohio (12.28×), Cleveland (13.68×), and HealthLine (14.35×) over the country average.

Where do Bus rapid transit fans live in United States?

Bus rapid transit fans in United States are most concentrated in Pennsylvania (reach 206,531), California (reach 146,630), and New York (reach 97,023). These three regions account for the largest share of the active audience.

What other brands do Bus rapid transit fans also like?

Beyond Bus rapid transit itself, the audience over-indexes on Cleveland (13.68×), HealthLine (14.35×), Symptom (3.54×), and Virus (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bus rapid transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.