Rascasse Audience Intelligence

Bus rapid transit Audience in United States

A data profile of the people who buy, follow and care about Bus rapid transit in United States — modelled from more than twelve digital signal sources. Bus rapid transit has an estimated audience of 1,303,447 people in United States.

#7781among Topic in United States#637in Cars & Mobility

The average Bus rapid transit fan in United States is 52.3 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, California.

Top brand affinities include Ohio, Cleveland, HealthLine, with strongest over-indexing on Ohio (12.28× the country average).

Demographically, the Bus rapid transit audience skews more female with an average age of 52.3, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bus rapid transit fan in United States is more female, around 52.3 years old, with strong Community Orientation tendencies and a notable affinity for Ohio.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bus rapid transit profile in United States.

Audience size
1.3M
in United States
Gender
69.5%♀
30.5% male
Age
52.3
average years
Country rank
#19673
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bus rapid transit fans

69.5% are female, 30.5% are male, average age 52.3.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Bus rapid transit audience in United States
MetricValue
Female69.5%
Male30.5%
Average age52.3
Estimated audience size1,303,447
Fig. 03

Age distribution

Ø 52.3
average years
Age distribution of the Bus rapid transit audience in United States
Age bracketShare%
16-192%
20-296%
30-3910%
40-4920%
50+62%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Bus rapid transit audience comes from United States.

Worldwide audience distribution share by country for Bus rapid transit
CountryShare
United States33.4%
Japan10.0%
Thailand7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bus rapid transit audience in United States is strongest.

Fig. 05

Top regions by affinity

Bus rapid transit fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K4.59×
02Ohio~200K4.06×
03Washington, District of Columbia~10K2.59×
04Connecticut~20K1.85×
05New York~100K1.31×
06Wisconsin~20K1.24×
07Delaware~4K1.21×
08Massachusetts~30K1.17×
09Colorado~20K1.11×
10New Jersey~30K1.05×
11Virginia~30K1.03×
12Washington~30K1.00×
13Maine~5K1.00×
14Vermont~2K0.98×
15Rhode Island~4K0.97×
16Maryland~20K0.96×
17California~100K0.94×
18Alaska~3K0.93×
19New Mexico~6K0.89×
20North Carolina~30K0.88×
21Arkansas~9K0.88×
22South Dakota~3K0.88×
23North Dakota~2K0.88×
24Minnesota~20K0.87×
25New Hampshire~4K0.86×
26Montana~3K0.86×
27Oregon~10K0.85×
28Idaho~6K0.85×
29Utah~10K0.84×
30Illinois~40K0.83×
31Georgia~30K0.83×
32Missouri~20K0.83×
33Hawaii~5K0.83×
34West Virginia~5K0.82×
35South Carolina~20K0.81×
36Nevada~10K0.81×
37Michigan~30K0.80×
38Kansas~8K0.80×
39Nebraska~5K0.80×
40Florida~70K0.77×
41Arizona~20K0.77×
42Louisiana~10K0.77×
43Iowa~8K0.77×
44Indiana~20K0.76×
45Tennessee~20K0.75×
46Mississippi~8K0.75×
47Alabama~10K0.74×
48Oklahoma~10K0.74×
49Kentucky~10K0.71×
50Texas~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Bus rapid transit, United States
0.69×1.00×4.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bus rapid transit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bus rapid transit audience
#·InterestCategoryAffinity×
01HealthLineHealth14.35×
02ClevelandTravel & Leisure13.68×
03OhioTravel & Leisure12.28×
04Billy Bob ThorntonMovies & TV5.70×
05Ancient GreekPolitics & Society5.38×
06VirusHealth4.06×
07Daily MailNews3.75×
08Exhibition gameGames3.67×
09SymptomHealth3.54×
10Cancer awarenessHealth3.48×
11SiblingKids & Family3.10×
12VirtuePolitics & Society3.09×
13JesusPolitics & Society2.98×
14NutrientFood & Beverages2.94×
15AldiShopping2.61×
16Dollar GeneralShopping2.59×
17WalgreensShopping2.53×
18EnergyHome & Garden2.38×
19ReligionBusiness & Career2.18×
20MedicineBusiness & Career2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bus rapid transit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bus rapid transit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
SpiritualityBALANCE1.79×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bus rapid transit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.91×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bus rapid transit have in United States?

Bus rapid transit has an estimated audience of 1,303,447 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of Bus rapid transit fans?

69.5% of Bus rapid transit fans are female, 30.5% are male, with an average age of 52.3 years.

03

Which brands do Bus rapid transit fans like most?

Bus rapid transit fans show strongest brand affinity for Ohio (12.28×), Cleveland (13.68×), and HealthLine (14.35×) over the country average.

04

Where do Bus rapid transit fans live in United States?

Bus rapid transit fans in United States are most concentrated in Pennsylvania (reach ~200K), Ohio (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bus rapid transit fans also like?

Beyond Bus rapid transit itself, the audience over-indexes on Cleveland (13.68×), HealthLine (14.35×), Symptom (3.54×), and Virus (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bus rapid transit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bus rapid transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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